How to use "off-line marketing" properly in Network marketing

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Marketing with the rapid and more mature network development began to enter the new state and realm, from the traditional marketing field through the continuous expansion of the Internet in the field of network marketing has begun to occupy a very important position in the marketing industry, but also with the traditional marketing and even beyond the traditional marketing model effect trend. In the network marketing, the form and method of network marketing through continuous innovation and improvement, make a variety of network marketing methods, including human development, through the network Marketing "offline marketing" has the advantage of high credibility. However, specific how to carry out the marketing, is today we want to share with the webmaster topic.

The use of "off-line marketing" is often based on the type of products, according to different products, the formulation of different marketing strategies are marketers should know the basic truth. Because in the concrete marketing, the appropriate strategy choice, may let the merchant the commodity marketing effect to obtain the maximization benefit, can play the offline marketing the huge function, more can in the practice to sell the commodity as much as possible. Specifically:

It is very important for different products to adopt the positioning of the off-line marketing.

For the reality of the marketing channels, a large number of agent system constitutes the reality of the level of agency marketing system, which is similar to the network in the offline marketing, but also different. The Internet in the offline marketing mainly focused on the network platform and channels for sales promotion of goods, at the same time the sale of these goods, the next level of the agent can obtain higher authority, can in the marketing process with more autonomy, Such commodity characteristics are often the most appropriate through the network and the use of offline marketing methods to promote sales.

Specifically, like the goods in the Internet, with these characteristics, the first thing to mention is the sale of virtual products, large like server virtual space rental and domain name registration, these commercial business has more manageable product characteristics, in product sales and management through such as proxy platform such media to promote, Whether it is a level agent or lower level agent, in the specific sales more easily access to the control and grasp of the right to promote the launch of the promotion and some independent nature of the maintenance. Small products such as telephone recharge service business, it is because there are a lot of "offline" like the assistant promotion, only to make such a phone recharge business appears more active and rich, so that the department's market output is increasing, and several major phone recharge agents gain market share and trading volume is also increasing.

Several problems should be paid attention to in the off-line marketing.

In the process of the development of the off-line marketing, we should not only pay attention to the selection of the agent, but also the measures to prevent the agent from making mistakes or running away. In addition, there is an effective mechanism for the authorization assignment and management of the offline agent. In this respect, the effectiveness of the management strategy developed by the previous level of business has a direct impact on the development and effectiveness of the subordinate agent work, so it is necessary to plan and deploy it as a superior merchant.

As a referral agent, it needs to be targeted from the superior business to obtain as many rights and interests as possible, such as a higher percentage of the additional share, as well as some of the priority privileges, so as to maximize the rights of lower agent, to obtain the most optimal benefits. In the agent for the offline marketing, it is necessary to pay attention to the products involved in all aspects of information and details are made more clear, to ensure that in the product marketing process can calmly respond to customer questions and consultation, so that the quality of marketing work and efficiency can be better guaranteed. Meanwhile, in the marketing work of the after-sales link, but also to the characteristics of the product for the user to put forward the problem and the status of the frequent occurrence of timely follow-up, in the lower agent capacity and the scope of the need to be in a timely manner to the superior agent for help to solve problems in a timely manner to ensure the credibility In this way to ensure the smooth development of late work, to ensure the credibility of business and user Trust.

Therefore, in the network marketing process, the rational use of the offline marketing is not only the first level of business should be taken seriously and consider things, but as the offline level of two and lower levels of agents need to care and seriously deal with, only in this way, from all levels will be the details of the marketing of the standardization, Eliminate and avoid some problems, ensure the quality of the marketing, so that the marketing effect can maximize the play.

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