How to use the long tail effect to get rich returns for personal stationmaster

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The so-called "long tail effect", said by the "long Tail theory" caused by the effect, the long tail theory, the long tail theory, is a new theory of the rise of the internet age, which is proposed by the American Anderson, whose main implication is that in the modern market, due to the lower cost, the Tail When a variety of goods in demand and small quantities of goods together occupy market share, the original demand for small goods because there are still people need to buy, this commodity occupies a market and sales of goods in fact not less than, and the benefits are quite rich. This theory has led to the discovery of another big business that has not been noticed before, and that is not quite a lot of seemingly small but fixed-market goods, and the benefits of running the market are not inferior to the one that most people are competing for.

Specifically to do the station, as a personal webmaster, in fact, we can make full use of the long tail effect, according to the connotation and thought of this theory, guide us to do the station method, pioneering and enriching to do station thinking, no longer follow the bandwagon to do some popular stations, In the seemingly broad market after the competition in fact, the real gain is not much. Combined with my own study and practice of the long tail theory, in my opinion, as a personal webmaster we can in the specific following aspects of the full effort, through the idea, there are plans, creative to do the station to harvest their own wonderful.

First, according to the long tail effect combined with personal situation of the site for long tail positioning.

In order to give full play to the long tail effect, before doing the station, discard the current has been done flooded various sites, but to pay attention to some users are not very large, but generally speaking, always need to market such areas. After a preliminary screening of such areas, personal webmaster need to combine the actual situation of the individual, see for which specific areas of site construction and operation more equipped with conditions, the probability of greater success, focus on this one area, once established, we must do the heart without distractions, concentrate on the station, the quality of the station to upgrade up, This will increase the chances of success in the future, in the total market is not big enough to firmly stand firm.

Second, site quality is the decisive factor that the long tail effect can play.

Based on the long tail effect of the station itself to face the audience is small, so in this market is not the premise to as much as possible to improve the success rate, otherwise can be achieved through the Web site is very small. Therefore, the quality of the site will be directly related to the impact of the long tail effect of the play. This requires the webmaster not only from the site structure, column design of the site to do a careful construction, so that users can see after visiting the site's focus, professionalism and clear features, but also the content of the site to do careful and comprehensive rich and arrangements, so that users can really get from the site real benefits, From the site to get other sites can not provide content or functions. Only in this way, can enhance the website to the user's attraction, further enhances the user to the website the loyalty degree and the stickiness, the customer source stability lives.

Third, targeted and efficient promotion is the long tail effect of the booster.

The use of the long tail effect of the station in the promotion is not entirely in favor of the general web site, but with more personalized characteristics, which allows us to promote the characteristics of the station can be combined with some creative, targeted approach, so that the effect can often be more effective. For example, because of the long tail theory of the construction of the site to face the audience groups tend to focus and focus, then for these potential users to promote the media and platform for the webmaster to select carefully selected, more potential users to focus on the platform to promote the choice of more consistent with the taste of potential users of the material to organize promotional materials, And how to better promote the communication with potential users, to obtain their "heart" and so on, are required to seriously consider and treat the webmaster.

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