How viral marketing spreads in network marketing

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Say to use network Marketing to obtain a certain "illustrious record", first of all must "clear its meaning, xiao its rationale". Eight Horse Media Network marketing is based on the internet as the media, new ways, methods and ideas to implement marketing activities, more effectively promote the realization of personal and organizational transactions. The proper use of network marketing is the key to the success of the enterprise.

In the marketing people's vocabulary, "free" has always been the most effective term, most viral marketing programs provide valuable free products or services to attract attention, such as free e-mail services, free information, free "cool" buttons, powerful free software (may not be as strong as "genuine"). Words like "cheap" or "cheap" can be interesting, but "free" can often be noticed faster. Viral marketers are engaged in low-paid industries that are not profitable today or tomorrow, but if they can stimulate high demand interest from some of the free services, they know that they will benefit from "soon and for the rest" (Apologize to "Casablanca"). Patience, friends, "free" attracts eyeballs, and then eyeballs notice other things you sell so you can make money. The eyeball brings valuable email address, advertising revenue, e-commerce sales opportunity, etc. Offer something, sell something. That is: to provide valuable products or services.

In order to spread like wildfire, transmission methods must change rapidly from small to large, the weakness of the Hotmail model is that the free e-mail service needs to have its own mail server to transmit information, if this strategy is very successful, it must quickly increase the mail server, otherwise it will inhibit the rapid increase in demand. If the virus replication before the proliferation of the main body, what can not be achieved, as long as you are in advance to increase the mail server plan, there is no problem. Your viral model must be extensible. That is: the scope of information transmission is very easy to spread from small to large.

Ingenious viral marketing plans take advantage of public initiative. What is the reason why the number of "Netscape Now" buttons has exploded in the early days of the network? Because people crave for cool, gluttony is the driving force, and hunger, love and understanding are driving forces. The drive for communications demand generates millions of web sites and 1 billion of millions of e-mail messages. The marketing strategy built on the basis of public initiative and behavior for transmission will be successful. Namely: the use of public enthusiasm and behavior.

The most creative viral marketing plan uses the resources of others to achieve their goals. For example, membership program, create your own text or picture links on someone else's website, provide authors of free articles, try to determine where their articles are located on someone else's page, and a published news may be cited by hundreds of journals as the basis for hundreds of thousands of of readers ' articles. Other print news or Web pages that forward your marketing messages are consumed by others rather than by your own resources. That is, use other people's resources.

Most people are social, and students who live in the basement of computer science may be the exception. Social scientists tell us that everyone lives in a close network of 8-12 people, the network may be friends, family members and colleagues, depending on the position in society, a person's broad network may include 20, hundreds of or thousands of people. For example, a waiter may contact hundreds of customers in a week. Internet marketers have long recognized the importance of these human networks, whether they are sturdy, intimate networks or loosely networked relationships. People on the Internet also develop relational networks that collect email addresses and favorite Web sites, and affiliate programs develop such networks as a set of allowed mailing lists. Learn to put their own information in people's existing communications network, will quickly spread the information out. That is, the use of existing communication networks.

The most creative viral marketing plan uses the resources of others to achieve their goals. For example, membership program, create your own text or picture links on someone else's website, provide authors of free articles, try to determine where their articles are located on someone else's page, and a published news may be cited by hundreds of journals as the basis for hundreds of thousands of of readers ' articles. Other print news or Web pages that forward your marketing messages are consumed by others rather than by your own resources. That is, use other people's resources.

Public health nurses are taking serious advice during the flu season: Patients who are away from coughing, wash their hands frequently and do not touch their eyes, nose or mouth. The virus spreads only when it is easy to infect, therefore, the media carrying marketing information must be easy to transmit and copy, such as: E-mail, website, chart, software download, etc. Network Event Marketing expert Xiangru pointed out: viral marketing on the internet to play a very good role because instant communication is easy and cheap, digital format makes replication simpler, from the marketing point of view, the marketing information must be simplified so that information easily transmitted, the shorter the better.