Hundred vision 95.88 million dollar investment mobile advertising platform Edersch

The Edersch announced today that it plans to buy a 51% per cent stake in $95.88 million. It is understood that August 20, the blockbuster will also hold a conference, announced its Bestad digital marketing strategy.

It is understood that Edersch's current main business is:

1. Mobile Terminal business

Mobile terminal business mainly consists of two departments: one is the media sector, mainly responsible for access to the media, the second is the advertising sales department, mainly responsible for advertisers contact.

2. Advertising agency Business

Advertising agency business mainly includes search engine marketing (SEM). The company integrates almost all the wireless and PC advertising channels.

3. Software business

Mainly for small and medium-sized advertisers, for the specific needs of advertisers to develop the corresponding software. Baidu bid Ranking model for example, the company developed software can help advertisers to lock the corresponding location of different keywords. At the same time, it also developed a corresponding cheating system to prevent competitor attack. The company developed software can also help customers find new keywords, and provide monitoring system, such as a complete set of marketing services.

After holding Edersch, the company will build IPTV, OTT home digital interactive TV advertisement, Internet video advertisement, mobile internet advertisement and outdoor mobile digital advertisement cluster platform. The platform sales target of billions of yuan, will also become the next major revenue source.

This year, the company and Tenth Avenue group jointly funded the establishment of "good 10 Media" (Bestenth), into the digital outdoor and mobile internet new media advertising market.

The 2014.5 Annual report shows that its advertising revenue reached 175.6 million yuan, accounting for the first half of the total revenue of 12.3%, year-on-year growth of more than 190%.