Imitation Marketing of classic marketing

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Before saying imitation marketing, first say a familiar word-cottage. Some time ago the cottage has been a great impact on people, whether in life or on the Internet, from mobile phones to, Shanzhai star, to the cottage TV dramas, Cottage Spring Festival Gala. The aim is to achieve fame and fortune by imitating all the celebrities, famous programs, famous brands and so on, to achieve the purpose of products or people famous for the world. Today we do not talk about life, only related to the internet marketing direction, that is, imitation of marketing.

The definition of imitation marketing does not have a specific interpretation, but as the name suggests, you can fully understand the pattern of imitation marketing uprising, but refers to the use of a certain marketing security practices and models for marketing. One of the classic cases is the Yue Live girl Hu Xianqing "Mainland version of the female kiss." Because the "Soriu" incident originally originated from a Chinese Taiwanese girl, 2009 in Paris, France, her "kiss hundreds of men in Paris" trip, famous Ah, after being called "Soriu" by the media, and Yue Live girls "Beijing Street invited to dance 100 people" creative inspiration, it is from this. We must have some understanding of a dance in 2009, the Joy of live girls, such as loyal fans to enter the arena, and finally boarded the stage scene show Dance, the final scene to become the most eye-catching highlight, which undoubtedly reached the dual-income marketing purposes.

So how does imitation marketing achieve good results? Not that standing on the shoulders of giants can become giants. Or that sentence, the details determine success or failure, the successful marketing process of all the details should be concerned about, any one of the details of the error may be lost.

Imitation marketing can be divided into two types, one is the simple follow, the other is the positive and innovative type. Although the simple following type can achieve a short, flat, fast eye-catching effect, but the results will be positive innovation by netizens are different, the use of a successful case to start the topic, in the process of operation if surprisingly, the result may even exceed the impact of the original event.

Imitation is the prerequisite and innovation is transcendence. Here is a brief talk about how to achieve innovation and surpass each other in imitation marketing.

First, the appropriate object; only by choosing a successful route with a certain popularity in an industry, can it be very good to play their own marketing incisively and vividly.

Second, the scale appropriate, we all know this truth, no one is willing to be good for malicious marketers, for the pursuit of fame is too straightforward, marketing traces too obvious propaganda way is not popular.

Third, integrate into the inspirational; there is no doubt that only by integrating one's own self-improvement and enterprising spirit into marketing events will there be no doubt about it.

Finally talk about the advantages and disadvantages of imitation marketing, first of all, the main performance in two methods: Low cost, can be in a short period of time to achieve fast returns; second, investment risk is small, the likelihood of failure is not big. But the disadvantages are obvious in some cases, when the event marketing by people through imitation or for profit for the purpose of the truth, many people will be spurned. Such event marketing parties will be in opposition to public opinion, so the imitation of marketing must grasp the good.

The above is to imitate the marketing opinion, hope to the network marketer to play the Enlightenment function. This article by the Golden Century Business Travel Network (http://www.jsj.com.cn) original, reprint please specify.