In the name of the Mozilla Open source spirit, Matchstick wants to do the TV bar field

semiconductor company, also from the semiconductor storage, the same as the processor chip known only AMD has never been

In the history of it, Intel and AMD's "Love and Hate" is definitely a topic for many people to talk about: the same in Silicon Valley, the same as from the Xian Tong Semiconductor company, also from the semiconductor storage, the same as the processor chip good ... It's just that AMD has never made a new chip out of the way of Intel, and it's been making a new, cheaper alternative to Intel, and it's been dogged by antitrust survival. Look at the European and American markets and what products are compatible, optimization, price reduction space, may be a new opportunity. Mozilla and a Chinese company, Matchstick, have a fancy for the TV-bar market, trying to get a slice of Google's hands with higher compatibility and lower prices.

July 2013, Google launched Chromecast, only in the second half of the sale of 3.8 million units, the victory of Apple TV. By July this year, about 6,000 developers had supported Chromecast on their mobile apps or web apps. This little
"U disk" can achieve such a record, in addition to 35 of dollars in low prices, is to bring a new multi-screen interactive experience. However, Chromecast all applications must be under Google's control, the hardware requirements are also more stringent, many developers still dare not say. Where there is "oppression" there is export, is the opportunity.

Matchstick is based on Firefox OS HDMI streaming media TV Stick, users only need to plug the Matchstick on high-definition TV or high-definition display on the HDMI interface, access to WiFi network, you can phone, tablet or even notebook multimedia content (video, pictures, Games, etc.) onto the television.

Essentially Matchstick is an open source Chromecast. AMD adopted the strategy of the year, not only compatible with Chromecast applications, but also support DLNA, Miracast, Airplay and other protocols, can really the developer from "agreement discrimination" liberated.

September 30 This year, Matchstick began on the Kickstarter, on the line 1 hours to raise 20,000 U.S. dollars, boarded the hot spot ranked first, the first day on the line to complete the 100,000 dollar fund-raising goals, received more than 4,400 people support. At present, 12 days before the end of the public, we have raised 380,000 dollars.

The reason why we can get 14,591 users support, in addition to the minimum of 12 U.S. dollars, compatible with most of the current market agreements, I think Mozilla's charisma is also not. For geeks, Mozilla is a symbol of open source, openness and freedom, and for such a group of people, the giants of Google and Apple have apparently turned their backs on the spirit of the Internet, and the Mozilla book is the banner.

Perhaps in the eyes of ordinary Chinese consumers, Mozilla in a year after the launch of similar products to rob Google's market, is a versus, but in advocating open source, open, fair, just in the west, there may be success. In the 80 's, Intel took the initiative to pull AMD's business for a long time because many large companies required more than two companies to bid for the purchase. Looking at Google's one-off monopoly in Europe, Matchstick may well replicate AMD's success.

And to be a TV bar in the field of AMD, is clearly not the matchstick of the full vision, they have more long-term planning. Matchstick's general manager, Li Pi, told 36 Krypton that they had cooperated with two TV makers, and two of them would have matchstick services built into the television, which provided more room for the matchstick. Because the use of the end-cloud-end of such a pattern, the future is likely to launch a value-added service interface for developers, so that developers can video communication such as the built-in functionality of their applications and services.

Because Matchstick's domestic team has many years of experience in the field of video, but also has many years of experience in dealing with the SARFT, they also know more about the domestic video business pits, which is one of their most valuable business in the domestic wealth.