Interaction, experience and sharing are the secrets of consumer Internet marketing?

With the internet, there is a second generation of web management organizations that can easily be downloaded and uploaded (web2.0) so that everyone, including you and I, can not only choose what is already on the consumer network, you can also start to produce more fresh content on the Web to express yourself, for more people to choose consumption. So, everyone began to become full of energy and passion, after a day of busy work and study back home, still open the computer, audio-visual video and music, open the blog to write down on the National People's livelihood concerns or share romantic ... It is for this reason that "you", two years ago, became the Time magazine's annual figure, becoming the protagonist on every computer screen.

In this "You" is the protagonist of the platform, enterprises, especially those who always make the brand through advertising and promotion to affect each individual consumer preferences as life of consumer goods enterprises, the Internet is really strong and important! But precisely because, this platform many situations are "your territory, you are the master", how to really make use of this very strong very important media, exert its influence to each person but it seems to be very novices.

Internet target users of the fit, and constantly attract more and more enterprises with their only (financial) wisdom to try to practice in the Network marketing innovation, to try to break through. Hi Lang Company as in the traditional marketing field has been in the forefront of the enterprise, in the network marketing has been doing a lot of useful attempts, last year Hizhirong on the Tencent platform to carry out the CiCi jelly marketing activities are impressive. Hi Lang excellent Le United States this time in a number of network media platform to carry out user marketing and achieve a relatively excellent effect of "you are my excellent Le Mei" network promotion activities, it brought us a lot. On how to use the behavior characteristics of Internet users to combine their own product demands and marketing objectives to carry out consumer goods network marketing is worth learning, serious thinking.

The use of network interaction characteristics of marketing, is not simply let netizens move the mouse, knocking on the keyboard, but really realize the consumer and brand products effective (for sales) interaction. Now most enterprises are already very clear, do network marketing can not be like other media just in the media (site) all over the place to paste pictures, Lulu brand. But it soon sank into another pattern of understanding, do online advertising is to do interaction, do interaction is to think of a netizen interested in the selection or lottery activities, around to do some advertising ads, Web users click in, move the mouse and the keyboard fill information, draw the lottery is even interactive. As everyone knows, this and those simple stickers also no essential difference, even to do activities to do activities, reduce the brand should have exposure, only pull in some professional network lottery, the effect is not even as the whole of the Internet stickers dot brand logo it! Let's see how beautiful Music interacts:

1. The interaction between the media. Beautiful music does not simply go to the lottery, but to use, Jay Chou's star effect and popular film culture background, so that users in different media to feel the brand, and in the form of mutual supplement and support between different catalysts, users will spontaneously come to the network because of television, but also because of network activities and pay more attention to the expression of deep memory TV, So that the users themselves for the media effectively to the television and the Internet to effectively interact, in turn, the ultimate role of brand appeal to users.

2. The interaction between the advertisement and the terminal. Beautiful music lets you see this activity on the network, very interested to participate in, in addition to participate in the network, you can go to the terminal to buy products to get code, directly promote the Netizen to leave the network to store terminal consumption and feel products, at the same time, you buy products in the store, Know that this activity will come to the network to participate in this activity to more in-depth and entertaining brand of feeling. Users of the product's love and loyalty, advertising to the end of the drive in the process of complete realization.

3, user and brand and product activities. In fact, the above two points do well, has completed the user and product between the complete interaction, because the entire interactive process of users and products are throughout the, coupled with the activities of the platform itself good entertainment interaction, so that the effective interaction between the two almost perfect.

Play network users are accustomed to sharing the behavior characteristics, not only limited to users between the forwarding and posting, but should pay attention to the use of the Internet unique cultural experience characteristics, through a complete good real experience to create more opinion leaders and natural sharing of Word-of-mouth. Many enterprises have begun to pay more attention to the use of netizens are willing to share, the Internet to facilitate the dissemination of this network and the characteristics of netizens, all in the Internet to carry out different forms, different content of Word-of-mouth spread. But most businesses are limited to encouraging netizens to forward posts and links. Advertising posts to write again vague after all is advertising, it is difficult to have a clear effect and lasting transmission, or to create a sensational gimmick to look forward to a night of fame, really let everyone pay attention to the very healthy and positive gimmicks often can not be asked, the whole bad turned into " A tiger "is more than worth the candle." In my opinion, graceful music this activity has also done a lot of beneficial attempts in this aspect.

1. Use the language that the target consumer understands to tell their concerns. Expect everyone to spread and share your brand and products, first of all to let the target users understand and identify your products and brands. The activities of graceful music have never spoken since but continue their accurate expression on the network, make full use of the star appeal, popular culture appeal to establish to Jay Chou when the Dean, the College form of community activities platform, so that users can easily resonate, in the fashion of the trend of a subtle guide, actively participate in this Community platform , carrying out various network behaviors that they are familiar with. Products and brand experience and memory is very easy to achieve, word-of-mouth dissemination and sharing nature is also natural.

2, in the target consumer long-term living environment space to share their favorite content and form. As network fragmentation intensifies, different groups of people are more present in different network environments. To refuse blind Shing and to find the space of the target users is especially important for the network activities. Beautiful music to choose Tencent Network, Network, Youku, 56 nets, PPLive, especially the creative choice of Jie fan Chinese network as a promotional platform for the United States, And through the media's most distinctive products and media platform to cruise the opinion leaders to the United States College community and its community design of the target consumers loved the activities of the form, to a large extent by the natural transmission of netizens magnified the number of times the media itself user data.

Said for a long time, are the beautiful music of the network marketing of the words, on the one hand is really the case is more beautiful and effective case, on the other hand, and everyone together to learn and summed up the correct and useful methods. Pick a little prick, this case in some specific advertising creative aspects, media integration and use of some conservative and lack of, especially the spread of word-of-mouth effect or a slight lack of heat, such as ... (Space limit) in short, really very good, very looking forward to the Lang next network marketing.

Summed up above, want to sum up a point of view: more comprehensive and realistic use of the Internet and Internet users to interact, experience, share these three characteristics, to carry out network marketing activities, may be the consumer goods in a certain period of time to carry out the network breakthrough marketing so-called tips.

Description: At the Hongqiao Airport, idle, find this text, is the industry in a very famous periodical manuscripts to write case comments, for the number of blog. If there is a suspicion of praising the advertising advocate, please forgive me, after all, they do good indeed. Interested in this specific case can buy a magazine to see: "Advertisers."