Internal optimization of website weight improvement

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Website internal optimization is every SEO worker must do before, is the foundation of website promotion; The site's internal optimization for keyword rankings and the role of the site weight promotion is beyond doubt. The purpose of the website interior optimization is to highlight certain core keywords and related long tail keywords, so that spiders crawl and crawl, easy to user experience and reading. Most of the owners for the new station to get the hand is a one-time optimization, unless the site optimization after the problem, rarely have a webmaster later to optimize. Internal optimization is a one-time work, but also a fine work. The following Hangzhou SEO on the site internal optimization skills to make a summary.

1, Title and description optimization, highlighting the core keywords

When you search your site, careful users may find that the search engine gives the information is the title and description of the site, so in the site title and description of keywords in the role of the ranking is very large. We all know that the search engine ranking algorithm to give the title of the weight is very high, reasonable title writing will be to a large extent to improve the value of the search engine, the title must be the meaning of the article, to do with the theme of the site, the premise of fluent words to add 2-3 keywords, should not reluctantly add keywords or keyword piling. In addition, you can in the description of the label and the content of the reasonable arrangement of keywords, appropriate to the main keyword anchor text, bold to emphasize.

2, the site navigation optimization good, easy to crawl spiders

The website dominates the navigation as a level directory, through which users and spider programs can deeply access all the important content of the site. Therefore, the main column must be in the home page eye-catching location, and the use of text links rather than pictures are not flash navigation. If your site two level three columns a lot, please do not put into the navigation bar, navigation bar should be placed in your key columns. reasonable and effective internal circulation links, commonly used such as home-column-content, to maintain the 3 level, for spiders crawling and indexing is very helpful. Some of the products that need to be highlighted can be directly linked to the past on the homepage, although it belongs to Level 3 content page, but from the front page link past, belongs to the level 2 directory; for search engines, it is also easier for site owners to promote his key products, for users will be easier to find the information he needs. Again for example many stationmaster's homepage is uses "index.asp", actually it page belongs to the inside page, the general author will change "/" or the absolute address, aggravating the homepage weight. Optimize the navigation time like some customer message or landing page can be nofollow off, after all, spiders are not so smart.

3, completes the page content, enhances the user experience

Page content of the article is the spider's favorite appetizer, many do business station optimization SEO should know that the search engine included most of the text content such as news. In the content can add a keyword anchor text to the home page, pay attention to natural, refer to the word around. The layout of the article page can not only affect the crawling crawl of spiders, but also have an impact on the user experience. Follow the spider crawl and user browsing from the top down, from left to right principle, we should put important information on the upper right, to attract users and search engines.

Site user experience is a user to use the site in the process of building up feelings, such as whether the Site page layout is reasonable, website information whether users need, the speed of the site is fast enough, and so on a series of problems. The top of the site can be made to make the most popular information navigation, so that users can direct access to the information he needs. At present the large-scale industry website is so, see four big portals!

Site internal optimization is a fine work, there are many details of the problem requires webmaster in the day-to-day work experience central accumulation. While the chain and content are equally important, a relatively content-based user experience is more important, and a good user experience is the process of optimizing the site's interior, and some of it is irrelevant. Although internal optimization is a one-time work, but our webmaster friends will occasionally change, in order to achieve excellence. This article comes from http://www.maer1001.com/seo/306.html, reprint indicates the source, thank you!