Internet marketing Push-pull value is far from the difference

The Technical foundation of Network marketing is mainly the information technology represented by computer network technology. Computer network is a combination of modern communication technology and computer technology, it is distributed in different geographical areas of computers and specialized external equipment communication lines to interconnect into a large, powerful network, so that many computers can easily transfer information to each other, sharing hardware, software, data information and other resources. Network marketing is closely related to the computer network mainly has three kinds: Internet, extranet and intranet.

The function of network marketing needs to be realized through one or more network marketing methods, in addition to the search engine registration, there are also: keyword search, network advertising, TMTW call-paid advertising, exchange links, information release, mailing lists, licensed e-mail marketing, personalized marketing, membership marketing, Viral marketing and so on. The following briefly introduces 10 kinds of commonly used network marketing methods and effects.

Network marketing will be widely used in the 21st century marketing methods, network marketing two major goals: Product sales and brand services.

Into the 2008, Sina, Sohu, NetEase unexpectedly quit the top three internet traffic, replaced by Baidu, Tencent and Google. Advertisers have realized that search engine advertising is not just a keyword, bidding rankings and other forms, and not limited to serving the vast number of small and medium-sized enterprises, but not only suitable to promote product sales. In fact, the search engine based on the dissemination of products, has been widely recognized in foreign brands. Brand advertisers have recognized that the search engine on the launch of brand advertising is also very important, and the form of communication is not narrowly understood as the purchase of keywords, and then appear text link ads, search engine advertising can also from the platform, mechanism, pricing methods, models and other aspects of more innovation.

"Search engine has innate marketing advantages, and traditional media passive push information is different, in search engines, consumers in the active search for products and information of interest." His search behavior shows interest in the product, so the marketing effect is more accurate, and precision is undoubtedly the most concern of all advertisers. "Haoyu, vice president of business operations in Baidu, said.

In the television, the plane era, the advertisement mainly pushes the way to convey the information to the consumer, has certain compulsion. But in the internet era, online advertising to rely purely on the "push" will be difficult to work, after all, for a netizen, if he does not click on ads, the ads can not convey effective information. And the search behavior is initiated by the consumer, is the initiative, its "pull" the role is more obvious.

As a typical tool of active marketing, search engine marketing is widely used by more and more small and medium-sized enterprises, the main purpose is to promote product sales, and brand service enterprises because of search engine single text chain type, it is difficult to meet the advertisers of the brand image molding requirements and application of relatively few, The main choice is to put on the portal or vertical site display type ads. Because the latter is easier for advertisers to understand, the previous advertisers to put flat ads, television ads, buy ads are able to see.

Haoyu, vice president of business operations at Baidu, believes that this concept is actually using the traditional media concept to use the new media, and did not use the Internet's unique advantages of communication.

More than 36% of its customers ' sources come from search engines and become the largest customer base for online shops, a joint survey of web shop clients ' sources shows. Enterprise win marketing that the network search has become the first choice for people to obtain a variety of information, search engine marketing value from it, automobiles, real estate and other fields gradually expanded to the consumer goods field.

As consumer habits change and the size of the search population expands, it gives new opportunities for search marketing, and more applications are being dug in depth. Internet users access to information is changing, from 2006 to 2008, netizens use the most network services, ranked in the top three are search engines, browse the Internet and send and receive mail, search engine growth rate is very high. Consumer behavior is also changing, and more consumers are accustomed to searching before making a purchase decision.