Internet new Media in South Africa World Cup marketing Campaign

Sina Micro-Blog V-head account "Sina advertising Service" recently released a news, very interesting, to share with you:

"#世界杯营销 # Not without regrets, more times we see companies spend a lot of money to invite the stars, but that is the product with the appearance, not endorsement, but encounter, like coffee with fried dough sticks. For example, Ronaldo, who bombed our eyeballs, eats golden.

The speaker has no intention of the listener, although Sina did not target the competitor, but it is also easy to remind outsiders to publish the South African World Cup strategy Tencent network, in its strategy, there is a

Tencent also officially announced that international football superstar Lionel Messi, Kaka became the spokesperson of the World Cup Tencent Network. ”

Sina's careless move, perhaps can be seen as the teasing of Tencent Network, and the World Cup has nearly one months of days, the internet has been filled with strong gunpowder-

Only in the South Africa World Cup video, good, is the site need to get the Chinese network of cooperation rights, look at the site's rhetoric:

Tencent-the first South African World Cup video cooperation rights China portal;

Sina-Signed CCTV for 2010 South Africa World Cup internet communication partner;

Cool six-the first to get 2010 South Africa World Cup cooperation rights of the video site;

Storm--with CNTV heavy cooperation to live entrance, Full HD, all-round real-time push ... And so on, with the World Cup approaching, similar cooperation and video cooperation will continue to emerge, become China's Internet World Cup marketing war a unique landscape.

Dizzy, there is no need for example, this is the Chinese are good at the word game, internet companies play the joy, not from the World Cup in South Africa, and will not end from the World Cup in South Africa.

Still remember about 51, cool six high-profile convening to get CNTV cooperation rights and interests, many people think this is exclusive, and cool six of the momentum is indeed very similar, but only in the past few days, has become a joke, a netizen commented that "The first crab is not necessarily a hero, there may be a silly egg."

There are netizens said "is to buy things can not be urgent, anxious begging to buy is very expensive." It's no different than shopping for clothes. The most afraid of is the boss and the department is anxious to buy ah, that is not under the backseat ask the price. "You can imagine, cool six nets for this first, not with the face, is the use of silver, and this is not a particularly worthwhile thing to show off."

Large event marketing, not unfamiliar to internet companies, not far away from the Olympic Games and the 06 World Cup, internet companies are very good performance, on the one hand they spend a lot of effort to participate in the spread of the game, and through the dissemination of advertising to attract the recognition of customers, or direct benefits-

For example, or Sohu, the Olympic Internet sponsor, through the success of the Olympic Games into a single quarter to gain billion dollar club, and the internet business of large-scale marketing, not simply "a happy one family worry", but win more, to the Beijing Olympic Games as an example, almost all portals to achieve the flow and advertising revenue win. Sohu in particular, is to become the Internet enterprises to participate in large-scale competitions benchmarking enterprises.

The relationship between the Internet and football, not only these, there is an article should not be forgotten; in the Chinese Internet arena, there is an article and football related articles should be recorded in the history of China's Internet, the old Banyan "Dalian Jinzhou do not believe in tears", let the Internet into a lot of people's minds, and this, Also become the Chinese Internet long recall classic-although, do not believe that the tears of Chinese football almost did not rise, even if 02, is only a flash.

Fans, fake fans, chasing the topic of the tide people, the media, aggressive enterprises, together constitute a China World Cup rashomon door; although, the Chinese national football team has never become the protagonist of this big club feast.

For the media, the World Cup, the Olympic Games and the World Expo and other large-scale activities, like a song lyrics, "You have I have all ah", and then do the "rush into Kyushu."

As far as traditional media are concerned, only CCTV has the right to cooperate with the authorities. Yes, everyone has, newspapers and radio magazines have, in the internet age, the only difference is the way to participate, as well as the power of investment.

Before and after the 2008 Olympic Games, we saw a similar war between the new Internet media, then was the Battle of Sohu--to South Africa World Cup, then the national team to lead everyone go go!

Come on, cats have cats, rats have rat nests.

More than these deep pockets of the site can then be the World Cup of Dongfeng fire, even the second-rate three-stream web site can also be in the World Cup marketing of the army to share a cup of soup-

Think about, once in the 2006 World Cup of great popularity of the website Tom, mustered such as Huang and other football celebrities, the limelight, different after the city, and gradually fade out of the mainstream.

Because not all companies are sponsors of the World Cup;

Because, not all fans have to be in the World Cup has a cooperative relationship with the site to play;

Because, there are more fans, at home, in the bar, in the KTV, there may be in cinemas and other places to watch the World Cup-

They might still use qqmsn to talk about the ball and then talk about the World Cup in the familiar Bbs/blog/sns-

There are a lot of people who don't care about football, they are concerned about things outside the game, and that's why the World Cup notes are not focused on the sponsors, including the Internet media:

1998 France World Cup, the hottest topic is Brazil's locker room exactly what happened;

South Korea 2002 World Cup, the hottest topic is the Korean team on what all the way through;

2006 Germany World Cup, the hottest topic is Zidane's head and Huang's mouth ...

And none of this is because one of the websites of a certain media becomes the World Cup partner and becomes the focus of discussion

What is the outcome of the World Cup in South Africa, the new Internet media?

The outcome is roughly the same as the 08 Olympic Games, each has its own advantages, each has its own bright spots, the final winners, or those who usually firmly grasp the Web site users.

BUT, the final winners and the various research agencies, like the Olympics, different organizations will give different World Cup site winners.

But for netizens, winners are always the web platforms they love and are willing to devote their time to browsing and participating.

over!