Interview with Sina Weibo: the practice of small and medium-sized enterprises in marketing of microblog

Organizing marketing on Weibo is one of the things that should be done right away for most SMEs. Micro-Blog Quick cut, wide spread, low threshold, small cost characteristics, especially the characteristics of large-scale interaction, are very small and medium-sized enterprises appetite. Some of the success stories of Weibo marketing have proven that your business is small, but it can be noticed. Small and medium enterprises to enter the microblogging platform, in the beginning, it is unavoidable to stay in the stage of straightforward advertising, it does not matter, because we lack of guidelines for road signs. If there are more successful cases nailed to a tree like a signpost, the microblogging marketing of small and medium-sized enterprises will run in the right direction.

May 16 15:00, refers to the soft sand on Sina Weibo Weibo "Micro interview", and we exchange small and medium enterprises in micro-blog marketing practice and exploration!

The details of the interview are as follows:

Enterprise Weibo Assistant (Sina Weibo host): With the small and medium-sized enterprises in micro-blog marketing results More and more obvious, more SMEs want to better operate the microblogging platform to promote their own. Today we are invited to the medium and small business marketing is very experienced @ refers to the soft sand teacher, and we exchange, small and medium-sized enterprises in the micro-Bo marketing time and exploration. Welcome everybody to participate in!!!! actively

Soft sand: Everyone good afternoon, thanks to Sina Weibo platform to provide us with such an interactive opportunity, and everyone so direct communication and interaction. I am also very grateful to have so many enthusiastic friends to participate in this event, the time is very short, I will try to answer everyone's questions. Can not answer in time, I will reply after the interview! Thank you all!

We-ham: To the @ refers to the soft sand question: At present in the domestic microblogging marketing more and more attention, when our enterprises need such type of talent, teachers think should have what characteristics?

The point of the soft sand: from my exposure to many enterprises, enterprise microblogging team should have the following characteristics: 1, passion and passion 2, have the ability to text and communication skills 3, familiar with the game on the microblogging platform 4, learning ability is 5, sensitive to new things 6, the members often brainstorm brainstorming topics such as creative. For small businesses, it is best for the business owner to lead the team to participate in the micro-blogging interaction.

Enterprise Weibo Assistant: Encourage users to post authentic Word-of-mouth, find real opinion leaders, use users to influence his friends around, is a good way ~ ~

Er Dong Xin-nutritionist: Ask a question: microblogging marketing surging, at the same time his low threshold and small cost to SMEs an opportunity, but also because of this feature, is full of a lot of junk information, like the beginning of e-mail marketing, flooded with a lot of spam, and eventually led to a major marketing discount, What do you think of this phenomenon?

Refers to the soft sand: on the micro-boping platform, some savvy enterprises have begun to innovate. They use topics, searches, groups, letters, attention, patiently looking for their own customers from the mass of debris information, they use dialogue, knowledge, greetings, rewards, activities, widely to stick to their customers. They encourage their own brand of fans to use such tools as Word-of-mouth forwarding, like opinion leaders, to influence a wider audience. So you still have to learn from successful cases.

Boland feelings: to the @ refers to the soft sand question: Fingertip teacher, microblogging as a blog, microblogging marketing and the general blog marketing compared to what the advantages and differences!

Soft sand: simple: With Weibo, the interaction of dialogue is more direct and convenient than any previous method of contacting customers. If the content of the conversation is sufficient to attract customers, the client will participate in the conversation with an individual emotion and experience pleasure in the interactive dialogue. This joyful emotion is not only a pleasure, but also a feeling of being respected. This kind of feeling will let them help the enterprise to do the word of mouth spread thing, this is the power of the fan.

Shanghai Wei ya: to the @ refers to the soft sand question: Small business how fast into micro-blog?

Refers to the soft sand: small and medium enterprises in micro-blog, early to start quickly, to do three things: the first thing is to use a variety of ways and topics in micro-blog to explain your business is who? The second thing is to find the audience on Weibo, to find them through the various interactive ways of Twitter, and the third thing is to find these audiences and then need to organize them in a variety of ways, because finding them doesn't mean owning them.

Professional household appliances: to the @ refers to the soft sand ask: Enterprise Weibo must be related to the content of the enterprise, you can not appropriately add some entertaining content, so there will be no more users attention?

Refers to the soft sand: This is related to the positioning of enterprise microblogging, if your positioning is too dispersed, not easy to gather accurate user groups. Clear positioning, from the micro-blog content, materials should be readily picked, rich and colorful, all can show the corporate culture, can start from the details of the micro-blog to tell and show. It can be diversified in form. I think it is possible if the content of the entertainment involved is relevant to the location of the enterprise.

Enterprise Weibo Assistant: Add some interesting information related to the enterprise, will it be more attractive to users? For example: Fashion brand hair some supermodel content, fashion Awards content ~ ~ Dig what users love to see, and their own marketing characteristics of the combination, design some topics. @ refers to soft sand teacher think will be better ~ ~

Song Extraordinary flowers: to the @ refers to the soft sand question: Ask Rou sha if the teacher in the enterprise Micro-blog activities and let more friends know and participate in activities

Refers to the soft sand: in micro-blogging activities or some of the threshold, the activity itself to be creative, participatory way to simple, prizes also have to appeal. It is easy to attract more audiences if it can be combined with festival-related topics. For example, before the @-brand men in micro-blog planning Labour Labor Day, Father's Day and other topics, @ Love still flowers for Mother's Day to write blessings on behalf of the flowers of the activities, because and the festival hot topic combined with a large number of popular.

Connaught Tiles: To the @ Fingers soft sand question: teacher I would like to ask three questions: first, as SMEs how to break through the bottleneck of fans? Star Enterprises can through the brand influence or the personal attractiveness of the boss, and small and medium-sized enterprises are much inferior. Second, what are the search rules for Weibo? Why can't you find it when you just published it? Third, it is said that the microblogging label can find the target crowd, but the actual operation of the poor results, why?

Refers to the soft sand: The main way is in the mass audience through the topic, activities, dialogues and other forms to win fans, the use of groups to cultivate active fans, through the fan group in the marketing process play the role of transmission again. Therefore, the search for the enterprise's own fan group becomes a basic work. In this process, we also need to combine the network of enterprises with various resources.

Enterprise Microblog assistant: The teacher said that the combination of enterprise network under the various resources are very important point oh, why we do not in the EDM, posters, websites to tell customers we have opened Sina Weibo, attention to our micro-blog will have the latest news, the most timely service? Use these precision users to drive around friends, Word-of-mouth effect on the broadcast out ~ ~

Shannon 99: To the @ refers to the soft sand question:: "How to deal with the official microblogging complaints from Weibo?" "More and more electric dealers ' websites set up official microblogs, but the official microblogging of bloggers are mostly external or by the company's good writing staff, a lot of just to play a superficial propaganda role, or even only to release promotional information, long life will make people tired, can not reasonably handle the advice from the micro-blog, especially complaints, It is not possible to pass advice from Weibo to the company.

Refers to the soft sand: This involves the operation of micro-blogging and monitoring issues. We can draw on the practice of the film family, and they seriously regard Weibo as the best channel for interacting with customers. They have a 7-person micro-blogging management team and a QQ group with links to all employees, so that each employee can see what's happening on the microblog and learn how to interact with the customer in depth. If encountered special problems, will be sent to the group by the most professional staff timely reply.

Enterprise Micro-Blog assistant: First good service, provide users want, is the way to survive

Enterprise Micro-Services: to the @ refers to the soft sand question: Some enterprises are traditional industries, such as machinery, chemical, etc., opened a micro-blog, in the operation of micro-blogging and marketing should be how to start, content can have what composition, pay attention to what?

Refers to the soft sand: This kind of traditional enterprises because of the particularity of the industry and products, not like cosmetics, clothing and other industries can easily find their own accurate audience. But because Weibo spreads, with strong interaction and rich media resources, enterprises can easily establish interaction with suppliers, media and potential user groups, but such enterprises need to pay attention to the enterprise's blog, video and other resources combined, micro-blog fully embodies the advantages of various resources of enterprises.

Black Ma Liang: To the @ refers to the soft sand question: If the enterprise is not ready, the risk of open enterprise microblogging, if the crisis how to prepare? Enterprises to open Weibo, what to do to prepare?

Finger-Soft Sand: This is a good question. Before a company opens Weibo, it still needs to do some preparatory work, first need to organize a team, the second thing to clear Enterprise micro-BO positioning and objectives and a clear division of labor, the third thing is to train relevant personnel familiar with micro-BO basic operation, hair micro-rules, dialogue style, how to find audiences, how to organize brand promotion ambassadors. Do basic work and then open Weibo.

Inaction good youth: to the @ refers to the soft sand question: Now want to start in the three-tier city microblogging local marketing services, for local businesses, such as hotels, beauty salons, home building materials shopping malls to help them develop and maintain customer service, there is no good advice, thank you!

Refers to the soft sand: with Weibo, the line of similar cakes shop, barber shops, hotels and so will be easy to gather local user base. A pizza shop was a great success, his method is: 1, the initiative on the microblog search for users in the region add attention to 2, the establishment of dialogue and interaction to maintain contact 3, all users to the store to distribute the business card has a micro-blog address 4, micro-blog will regularly publish a variety of promotional discount information issued coupons and so on

Enterprise Micro-Blog assistant: Local Service enterprises can learn OH ~~@ Micro Business

Refers to the soft sand: 5, to the community around the dissemination of information on micro-blogs, encourage everyone to participate in 6, billboards on one side is vivid bird elements, one side is the standard Twitter words. They hope to use this peculiar billboard to make Twitter a "code" for their communication with the target consumer. The above micro-blog and offline resources combined way the store has accumulated nearly 3,000 local users. ---Some methods can be used for reference.

Shantiyi: To the @ refers to the soft sand question: Teacher Hello: Now Alipay Community guarantee transaction has been online, which makes the direct sales on Weibo become a reality, what do you think of the direct sales prospects in the microblogging community? Do you have any good advice?

Refers to the soft sand: It is understood that Sina Weibo platform will be launched for small and medium-sized applications platform. believe that the corresponding various support for the community of E-commerce tools will be introduced, such as payment methods, trading methods, product display channels, discount channels, mobile shopping applications, data analysis and other E-commerce applications can be concentrated in the micro-blogging platform.

Wei Ku Zhinyan: to the @ refers to the soft sand question: Refers to the soft sand teacher, Hello, now enterprises should be more concerned about the negative control, in micro Bo this relatively free platform, is more prone to negative, if the micro-blog on the negative content, how to deal with?

Soft sand: On Weibo to look for those who have complaints about your products and services, to respond to their various problems in a timely manner, to dispel their doubts and dissatisfaction, which is an effective way to increase the stickiness of fans. In fact, most of the users have complained on Weibo, they are hoping to get your attention and attention.

Soft sand: The most fear is that your users on the microblog constantly talking about your products or services in the various problems, you ignore indifferent. If you deal with problems in a timely manner and make them satisfied, such behavior may soon become the story of the spread.

Enterprise Microblogging Assistant: Yes, the charm of Weibo is where the user and the enterprise are equal, fast, direct communication. Sincerely face the user, will also win the favor of users. There are a lot of microblogs because of the positive response of enterprises, the negative issues into a positive example!!

New Elite Workplace Classroom: To the @ Fingers soft sand question: Teacher Hello! I would like to ask a few questions: is 1 of the number of fans for corporate micro-blog is the assessment criteria? Quantity important or quality important? 2 What kind of content would be more popular with fans when it comes to a career-planning educational institution, tips, quotations, and entertainment ... 3 for original and forward ratio, do you have any good suggestions? Thank you, gentle teacher!

Finger Soft Sand: 1, the quality of the fans than the number of important 2, you need to be based on their own positioning analysis of what your audience needs, you can help them solve what problems to gain trust? You might want to make a list and then get a clear idea of what to post on Weibo and what to do with the conversation.

Song Extraordinary flowers: to the @ refers to the soft sand question: The teacher you said the enterprise or the team together to do how to develop guidance team?

Soft sand: It is suggested that enterprises should organize the team to operate micro-blog, so as to ensure the effective and long-term implementation of Weibo strategy. The operation team's staff is best composed of several departments of the enterprise, so as to ensure the diversity and freshness of the topic of Weibo. At the same time, members of this group also need to have a certain style of writing, have the passion and enthusiasm to participate in micro-blogging, good at interaction, often can burst out good ideas.

Shanghaibao: To the @ refers to the soft sand question: Teacher Hello: Small and medium-sized Enterprises Micro Bo is focused on a channel to do better, or more open different sites of micro Bo better? Thank you!

Soft sand: A lot of social media platform, microblogging is only one of them, there are blogs, questions and answers, video and many other models. Recommend small and medium enterprises early, do not go into too many microblogging platform, because every platform want to do well, are required to invest a lot of energy and manpower, in this platform familiar with the rules of the game, familiar with a variety of application tools, familiar with the community culture and so on, to build influence is not a day two days of things!

Phoenix Bird Pearl Powder: To the @ refers to the soft sand ask: Cosmetics industry how to do microblogging marketing it? Operation for a period of time feel the hardest is what method will like the pearl powder industry users can gather together.

Refers to the sand: 1, you can search for pearl powder active and such topics of user interaction to establish relationships, solve their various problems 2, can issue a variety of product collection experience, if your products are really good, these experience will also help spread around 3, you can be in the online network for many years of accumulated users to encourage micro-blog to participate in a variety of related topics of discussion.

Refers to the soft sand: 4, you can also organize the fans of pearl powder to visit your Zhuji International Pearl City to visit the Phoenix Factory Experience Pearl's history and culture and so on. is a way of gathering audiences.

Shenzhen glasses wholesale Manufacturers: To the @ Fingers soft sand questions: Hello, teacher, I would like to ask, micro-blog to share some what content is better, is a business transaction, the company's business or products, see some people often write product ads, for me to think that the content of others do not like to see.

Refers to the soft sand: from the micro-blog content, materials should be readily picked, colorful, all can show the corporate culture, can start from the details of the micro-blog to tell and show. Enterprise Weibo the best way is to use the plain, natural language to tell you all kinds of business stories.

We-ham: To the @ refers to the soft sand question: Teacher Hello, see the teacher's book sales is very popular, I want to ask the teacher is how to write this book, in addition to the same kind of books on the market, the teacher think from the book can give us a better message?

Soft sand: I hope that through the publication of this book, Small and medium-sized enterprises can play a role in micro-blog marketing, so that more SMEs understand micro-blogging marketing is not a difficult thing to motivate them to participate in micro-blog marketing. At the same time also hope that through a greater level of interaction, to know more micro-bo marketing enthusiasts, to collect more cases, the more vivid Chinese Weibo marketing case introduced to everyone.

Enterprise Microblogging Assistant: Thank you for your enthusiastic questions, because time is limited, our micro-interview will be over. If you have problems with microblogging marketing can be and @ refers to the teachers, and our company Weibo official account @ Enterprise Weibo assistant continue to talk about. We study together, together grope ~ again thank everybody!!!