Konka Chairman Wushuan: Abandon the price war not hit the money pull user

10 months of the Konka group (000016. SZ, hereinafter called "Konka") chairman of the Wus far, has been konka large shareholder overseas Chinese city Group "Happy Valley" founder, how to lead Konka this old state-owned enterprises to meet the severe challenges of the internet era?

Wushuan August 18 In the acceptance of the "First financial daily" reporter interview, said that Color TV is a breakthrough in the transformation of Konka. Although the first half was affected by policy factors and the industry downturn, smart television this year will be redefined, the 2016 is expected to usher in the outbreak point. Konka to improve the number of active users of smart TV, will not use the method of throwing money.

Reinventing the brand

Since the "color TV industry recruits" Wus far, last October 18 as a new president of Konka. With more than 20 years of experience in the tourism industry, "cross-border" into the color TV industry, he is gradually familiar with the "water" color TV industry, frankly the similarities between the two are good user experience, to bring happiness to consumers.

"Some people say the TV industry is going to be overturned, and that's a sloppy definition." Wushuan said, the internet age no big guy, the industry pattern changes at any time. The television industry has its own uniqueness, not just copying the phone's practices. "Internet companies are not scary, internet-color TV companies are terrible." Konka is not to do TV, is to do television. ”

Wushuan revealed: "Konka this year has been doing two things, one is to use the Internet thinking and mode, will be konka into the Internet enterprise, the second is to reshape Konka brand." ”

Yesterday, Konka and Youku teamed up with the introduction of Konka Youku Slim new products, and with China National Radio's "State Guangdong Network (Beijing) Co., Ltd." to resolve the lack of Internet video integrated broadcasting platform licensing problems. In addition, Konka also cooperates with the Tencent game.

The second thing is brand fashion, younger. Wushuan said, Internet products are the carrier of younger brands, yesterday Konka officially invited Fan Bingbing to do color TV brand spokesperson. In the second half of this year, Konka will invest 200 million yuan, the implementation of brand remodeling project, for Konka "Easy terminal + Easy platform" of the Internet strategy landing escort.

Abandon the price war

The first half of this year, the domestic color TV market fell, internet companies set off a price war is worse.

"The internet has a big impact on traditional industries, and the Internet is an innovative marketing model in the last few years, but no matter how viscous consumers are." The internet has also been misleading, for the number of fans, at all costs. When the traditional enterprise all over the internet to absorb thinking, internet companies also began to consider profits, bat three internet companies are good profit. "Wushuan thinks," the loss will not last. ”

Since March 18 this year, the release of "Easy Strategy", Konka Multimedia Business Headquarters general manager Cao Sping revealed, Easy TV is currently in Konka color TV sales accounted for 21.9%, Konka Intelligent TV users have reached 3.7 million, of which active users 1.06 million. "Konka Color TV is the goal of the next 35 years, the cumulative active users to achieve tens." ”

But Cao Sping Frankly, the number of active users to at least 5 million, only to charge, operating conditions.

"Konka as a traditional color TV enterprises, the number of users continue to accumulate, one day will reach the operational scale." "Wushuan optimistic that Konka on the one hand quickly upgrade the intelligent TV sales, tens of millions of units each year, has given up the production of non-intelligent television.

On the other hand, improve user stickiness with appropriate content. Wushuan stressed, "but this process, do not want to take the traditional Internet business road, not to increase the number of users to hit the money." He said that the internet has become "water" and "electricity" from the high threshold, is necessary.

"Konka will abandon the price war. Cao Sping added that Konka increased the number of active users, not by playing prices, hit the money, must be the product, content and services do well; second, the bottom line, the domestic color TV market base is very large, can not guarantee 10% annual growth, so must have good products, only to invest in profits, speed up product improvement, thus forming a virtuous circle.

Smart TV will rise to the outbreak

Wushuan that the first half of this year's domestic color TV market downturn, because of the impact of the withdrawal of stimulus policy, plus "Our television experience has not exceeded the mobile phone." This year, whether the traditional color TV brand, or the new color TV, will redefine the smart TV, video, game companies are actively looking for color TV factory to cooperate.

"TV, I am particularly optimistic. "Wushuan forecasts, 2014 and 2015, is the process of consumer familiarity with intelligent television. As the content and experience feel increased, there will be an explosive growth in 2016.

and Konka transformation, Wushuan that the key is the concept and thinking of transformation, Konka management process, service flow, organizational structure are in change, for example, to increase user interaction organization.

Konka 28,000 people, the internet age, this is more or less? Every employee has value. Wushuan revealed that recently, Konka inside is doing a "Happy Cat" project, set up a enterprise internal public platform, the staff aggregation, integration of the company's philosophy, so that employees participate in production, management and sales. "Everyone is an operator. The