Kun: Exploring the operation and popularization of shop

We often hear some businessmen complaining: "I opened the shop, and the merchandise also recorded, how can not receive orders?" "Or we will hear some businessmen are asking:" Is not I opened the shop, the goods recorded up, the other do not have to do, customers will visit my shop? "And so on. In fact, the shop built up, the goods recorded on the two work just shows that you have set up online advertising and marketing platform, does not mean that only through these two operations can realize the real meaning of online sales, you can bring business opportunities. Then how can the real sense of the online publicity and marketing, to enhance the brand with online shop and improve the success rate of sales? After our long-term summary, we give the following suggestions for your reference, hope to your online publicity and marketing to play a certain guiding role.

Shop Promotion Skills 1: Online advertising in the mall

According to your actual needs, on the relevant site to put a certain proportion of advertising, so that the first time the customer to guide your shop, the production of exquisite ads can be faster to attract users ' attention.

Shop Promotion Tips 2: Customize a variety of "special services"

Often to the online shopping mall to customize a variety of topics (including a variety of promotional items, new products, marketing and other topics), so that your network to promote positioning clear, targeted, network publicity and marketing play an absolute role.

Shop Promotion Skills 3: Participate in the online mall network to carry out a variety of network and network marketing activities

Shop Promotion Tips 4: Use email

2008 China's network retail industry for the first time breakthrough three "1"-the National network of retail consumer number exceeded 100 million, turnover exceeded 100 billion yuan, in the national total retail sales of consumer goods accounted for more than 1%. From this set of data can be seen, online shopping more and more people's favor, internet consumption has become a fashion. Along with the internet opened shop, also became a new way of employment, its momentum of development, far beyond the imagination of people.

But not that as long as the internet opened the shop, there will be customers, will make money? The answer must be no. So today, Kun to discuss with you the operation of online shop promotion.

What is the essence of online shop operation promotion?

Online all kinds of articles about shop promotion, tutorials are endless, but basically only involves some specific promotion methods, store decoration and other details, but rarely talk about the essence of content. You know, the shop is different from the site: for the site, the user attracted to come, let them produce click behavior even if victory. But for online shops, attracting users is only the first step, because the ultimate goal is to allow them to produce consumer behavior. Promotional work done again good, shop decoration is again beautiful, is not to prompt the user to pay the key, at best, can only let the shop more traffic. So from this point of view, if the operation of the shop also to copy the routine of the site, it is really outdated, because the essence of shop operation promotion is to let users pay how much money, rather than let users click how many pages.

It is estimated that many friends will laugh. Because most people understand this truth, open shop, of course, is to let customers here a lot of consumption. However, according to the author observed that most of the shop in the specific operation and promotion of the process, did not carry out the concept of good.