Kun: How to build a personal brand through the internet

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Recently found in the circle to build personal brand blog more and more friends, but also often asked me how to create a personal brand, personally think this is a good phenomenon. In the past, I have said a lot of similar views, engaged in the Internet industry personal brand is very important, at least a point: personal visibility means a wide range of contacts, the network means that doing things will be more smooth, also do not worry about not working. Especially for personal webmaster, personal brand will become the accelerator of website development. So, today we will discuss with you how to build a personal brand through the Internet:

I. Building a website

Personally think that by building a website to create a personal brand, is the best way. Because this not only the brand has, its own ability also proved. Even if the site is not successful, but the experience is valuable, these experience for our future work and career, have great benefits. But then again, this article is also the most difficult, after all, build station easy to succeed, so want to take this road, may need to master the knowledge to be more comprehensive, and must have a certain website operation experience. Of course, if you are only proficient on one hand, it is not not to master, you can find someone to build a team. However, this article is not the focus of today, so we do not elaborate, the point.

Ii. Writing articles

Through the article to create a personal brand, is a more cost-effective method: than the first simple, but the effect is almost less. On the specific writing skills, do not discuss, focus on a few points to note.

1, the theme of the article positioning: all articles, should be around a large topic to write, this topic can be a field, or can be a career. Do not write any astronomical geography or trivia. This becomes a hodgepodge, the hodgepodge means no features, no features, no theme. Personal advice to write about your career, industry, or your own site is the best choice.

2, the content of the article form: from the sociological point of view, the empirical skills of the article is the easiest to build the content of the brand, because the experience of skills, is the easiest to change back to the content of the reader's reputation. The second is the commentary-type article, the other types of the will be worse. However, the specific or according to the characteristics of each person to decide. Like me, I'm very bad at writing reviews.

3, the article's Reader positioning: Many people ignore this point, but this is very important, only we have clear to affect the crowd, in order to better build personal brand. Personal advice try not to position too high-end, because the more high-end people, the more difficult to win their approval. and want to affect the high-end crowd, often need their own higher than they have to do, otherwise it is Guan Gong in front of the broadsword.

4, out of the recipe: If you can't write too many things, that can consider doing interviews, such as industry interviews, celebrity interviews, grassroots interviews. It should be said that this is a multi-party win thing: First of all, our content problem solved, and secondly in the interview process, we expand the network, again is to build their own brand, but also to help expand the visibility of the interview object. Old K, as everyone knows, is a master in this field.

5, do not write do not reluctantly: if you are not good at writing, do not force yourself. The consequence of the scrawl is that the brand has, but it is all negative brand. For example, now the SEO field has a bad phenomenon, some just getting started friends, even the friendship link how not to complete understand it, began to rush to fame and rejoined, a patchwork write some articles to worry about customers. In fact, this is a way to kill the goose, not only the end of their own to stink, and even the whole industry to shame.

6, build a blog to kill two birds: write the article at the same time, it is best to establish a personal blog, so in the process of building a brand, inadvertently will be the way to create a name Bo out. It is really a kill both birds. Like my blog (you can search for Kun's blog), now traffic is not gate.

III. Organizational Activities

The first two methods are suitable for the technical players, and then introduce a method suitable for the physical type: "Organizing activities." Compared to the first two methods, this method has a much smaller impact, but the advantage is that through the activity can establish a relatively stable network circle. Here are some caveats:

1, Activities: the form of activities can be broadly divided into two kinds, one is to eat and drink mainly FB party, the other is based on industry exchange-oriented salon. The former form more relaxed, not too much utilitarian, and through the FB meeting friends, feelings are more pure. The latter is relatively serious and the purpose of the activity is more clear, and the theme salon tends to be more helpful to the work. Specific to that form mainly, see a person likes. But whichever way you choose, you are sticking to it. For example, Kun used to have a homicide party (a desktop game), the result of long-term adherence after, incredibly also became a brand. When someone in the circle wants to play this game, they think of me.

2, the scope of activities: the larger the scale of activity, the greater the impact, but the organization of large-scale activities is also big, so still have to do their own, if the first do not have experience, the proposal to start from a small number of smaller activities. The key is to grasp the frequency of activity. For small activities, emphasis on cohesion popularity, so 1, 2 weeks can be a one-time. For hundreds of of people's big activities, heavy brand, so a year to make a 1, 2 times enough,.

3, the formation of the team: because we are the use of spare time to engage in activities, time and energy are limited, so it is best to find a few friends, set up a fixed organization team better. It is better to look for those who are more outgoing, organizational ability than strong, more well-connected friend cooperation.

4, the Activity platform: if the regular organization activity, that must have an activity platform, to small say, can be a QQ group; If you do not have the conditions to build a platform, you can work with other sites. There are many activities in the Web site, and many forums also have active forum.

5, activities Promotion: Because we are the use of spare time to organize activities, so the promotion of QQ Group Marketing, forum marketing is enough. More industry QQ Group, in the industry forums are registered, there are activities, send a round of news. If possible, it would be best to invite these industry sites to be the organizer of the media.

Tips: This article is to push a founder, Blue Flame member Kun original, want to see more articles please search push or kun, or landing kun (pinyin) point card mother. Please retain this copyright information when reproduced.

Iv. Mixed Forum

All three of these methods are self reliance, but not everyone is likely to have these conditions, so let's talk about a way to force the force. This method of learning called Forum Marketing, Popular point is mixed forum. Simply put, it is to find a very influential forum, and then in this forum to mix the visibility, so with the continuous promotion of the Forum brand, our personal brand has been established.

Compared to the first three methods, this should be considered one of the most labor-saving, fastest way. However, the scope of the impact is limited, depending on the impact of the platform. Here are some mixed-forum tips and Precautions:

1, Forum type choice: Here said the forum type, mainly refers to the target forum involves the domain. In theory, it should be based on the areas we want to build a brand. For example, we want to create a brand in the field of SEO, you should choose to stone such a professional SEO forum, if you want to create a brand in the field of promotion, you should choose to push a professional promotion forum like this. But the actual operation, but also depends on their own ability. If their own SEO ability is not very strong, it is best not to point stone, because there belong to the professional level of exchange places, cattle too many people. At this time rather than choose like a push this type of non-SEO, but also contains SEO content forum. As long as the level slightly better, you can break out of the world.

2, Forum size choice: Is it said that the larger the forum effect is better? The answer is No. This should take full account of their own spare time. Because the larger the forum, the longer the time spent. And for some very large forums, want to cover the old members in the limelight, it is difficult. Therefore, individuals tend to choose small and medium sized forums with strong development momentum and potential.

3, Forum Choice: a forum, there will be a lot of different sections, in a forum mixed, should choose one of the plate as the main base. Individual suggestions according to the number of posts and their own time to decide. For example, the outdated forum has a section, the daily number of posts tens of thousands of, in such a plate mixed, it is certainly difficult to mix out the fame. Because a post, the moment is submerged, but rather than the number of posts per day only hundreds of of the plate. As long as every day a little time in the inside bully, the visibility is established.

4, how to mix in the forum: the above selection process is formally mixed. Many people mention mixed forum, think of irrigation. Irrigation is indeed a quick way to raise awareness, but for the establishment of personal brands, does not recommend pure irrigation. Because the brand poured out, are all parallel imports, not a bit of gold. The best way is to answer the questions raised by the members of the Forum, to help them solve the difficulties, to build an expert or eldest brother image. The brand that is built up in this way is the most valuable good brand. If possible, mix moderators, even administrators are the best.

To give you a vivid example: I have a friend, do the technical. Years ago, when he was a small technology, he occasionally entered a technology forum that had just been set up soon. After entering, the friend likes on there, then became the moderator there, and every day to use the spare time to help friends in the forum to answer questions, solve difficulties. After several years of precipitation, the Forum developed into the field of the first forum, registered members hundreds of thousands of. And my friend, also became the forum of everyone admired eldest brother, and then become the entire technical circle of celebrities. And his own skill level, also in the course of these several years, has been promoted by leaps and bounds. Of course, the case may not be universally representative, but the meaning behind it is worth thinking about.

Five, mixed QQ group

Originally also want to talk about how to build a brand through QQ group, but has written more than 3,000 words, it is not much to say. In fact, this method is very simple, is more industry QQ Group, and maintain the active degree in these groups. Although this method affects a limited number of people, far less than the first several methods, but the victory in its easy to operate, very suitable for those who like to chat friends. There are also successful cases to follow: I have a friend called SHATANMU, QQ has hundreds of groups, and according to his own words, he can often to these groups of eggs an egg. After several years of precipitation, its nickname Flower is also the well-known ID of the circle.

In addition to the above five methods, there is a sixth way, the legendary "Integrated marketing", simply said that these methods are taken over a use, hey. Well, today's topic is here, if you have any good comments or suggestions, welcome to find me exchange, my contact is as follows:

Author information: Kun, www.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion Communication 33 Group 39099732, Welcome to join.

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