Large data marketing, enterprises must pay attention to "a three-acre"

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The age of the internet is also a time of great data explosion, many people through the network marketing, but overlooked an important basis, that is, data, and a variety of data based on the Internet marketing, need a large data marketing thinking, this kind of thinking for the promotion of marketing quality and success rate have great help.

What is the big data marketing, then it and network marketing What is the connection? In fact, large data marketing is not a complex concept, refers to the target through the various data changes and analysis, to obtain marketing direction, the data through the form, text and other forms of expression, Allow analysts to make better decisions at a glance, but because of the wide range of data involved, this workload is actually quite large for a person who has a big data marketing. Coincidentally, internet marketing is network marketing, for individuals or groups of data variables need to be complex and necessary, so large data marketing for network marketing can bring more accurate sales guidance, to achieve targeted, efficient targeted marketing.

But relatively speaking, large data marketing data sources are very extensive, they include the current popular internet, mobile TV, mobile 3G Internet and many other platforms, and these data must be time-sensitive and targeted, but the same on these platforms on the data is too broad, too abstract, This requires that people with large data marketing have a keen and precise sense of the data, the analysis of the data is more thorough, through such as thousands of strands of spatial information to extract their most needed data, which is a feature of the large data age, the proliferation of information, resulting in its own data is often ignored, Professional marketers will not ignore the efforts to analyze the truth behind the data.

However, even large data marketing, still need to pay attention, just as the internet thinking has "only fast unbeaten" said. Network Marketing also emphasizes aging, the network era, marketing needs to scramble for the "first landing", to obtain "preconceived" effect of the transmission, at the same time, to the integrity of the information to overcome the fragmentation of transmission, with a concise description of a large number of information guidance to the real accurate information to establish authority to attract the real needs of these big data users , really through the data, so that the data for you to serve, rather than let yourself for data services, this is the network marketing through large data marketing this way need to pay attention to the problem.

Similarly, it is undeniable that large data marketing also needs to follow the marketing of the 4P principle, that is, products, prices, locations and marketing, the product data here is the choice of the audience, through the selection of the product audience to do a good job of data analysis, and prices as a data affect the purchase of consumers, The impact of fluctuations in price on the purchaser of a person also requires a moment of attention, of course location and marketing is a combination of, through a platform of marketing effect through a data form to show, through this data analysis, will be above many abstract analysis, can say big data marketing and network marketing is like-minded, is also very easy to operate, but relatively speaking, the workload is still relatively large, but the result is relatively more accurate, the effect is relatively good.

One of the most classic examples, "card House" is the most classic case of data marketing, through the analysis of the needs of the audience, but also by the production of Netflix in the film before filming, in 30 million of the U.S. audience to do a substantial research, summed up what the audience love to see what theme, like which director shot, Who will play, which time to broadcast data, and adapt to large data marketing to create a very exciting film and television works, or, the recent high sales of a bakery in Shanghai, but also through the customer's taste of the demand for data analysis, and this analysis is not only through questionnaires, but also on several platforms simultaneously , which makes his cake shop stand out, and this is the ultimate goal of precision marketing based on large data marketing.

Can say large data marketing, is the network marketing compass, through the data guide, the level of network marketing will rise to a new level, as if the internet marketing like the seven-level pagoda, then there is a large data marketing guidelines, network marketing will break through the seven-storey pagoda, to reach a new boundary, some people may not believe that But in fact there are countless examples that have proven its success and the university, for pure data analysis coupled with a comprehensive analysis of the status quo, the resulting data will not only be the data itself, but a deep interpretation of the data, and the business is not the need for such comprehensive analysis and detailed data?

The combination of large data marketing and network marketing, is born a pair of combination, and this combination of economic benefits is also difficult to estimate, but also remember that everything is not necessarily perfect, big data marketing methods may not be omnipotent, so for the network marketing people, so that the data for their own service is the most correct, Do not be trapped in the data, and do the data slaves, after all, even large data marketing, but also need to pay attention to the reality of the changes in conditions, this change and the reality of the link is inextricably linked, of course, the tide of large data era of course can not be separated from large data marketing. (Author: Card 77 webpage Game Source: www.ka77.com, reprint please indicate copyright information.) )