Lenovo's social media marketing case

A few days ago and Webleon chat, talk about social media marketing some problems. It mentions the social media marketing process of Chinese enterprises. There are some cases of Chinese enterprises in social media marketing. I don't know what they're playing at the moment. What is the high-end IBM positioning or middle and low home computer. Indeed, they have problems with positioning and branding. What IBM previously priced, customers willing to spend, and so affixed to Lenovo, the price is coming down. One sentence to the next. In fact, for Yang, what it feels like to be able to taste it.

1. From my personal intuition and understanding of the social media marketing of Lenovo: It is highly recognized in the video virus transmission; this aspect is more prominent, there are many advertising film nature of the video. For example, the spread of the more widely is Lenovo brand IdeaPad Love @ online;

Describe a female college student to find a job, love some stories, for IdeaPad user positioning, the video transmission effect is very good; girls + cubs;

The end of the film has such a sentence: it is worth us to ponder. (Lenovo full support, is Dell support you to make video, embarrassed)

Lenovo was out of hand, doing a number of video forms of hidden advertising. For example: the effect of the average

530--Lenovo IdeaPad Series "Speed decision result chapter"

Special mention: Lenovo has done similar to Nokia last time about the phone in the fish maw inside the virus marketing, Lenovo made an old lady cut vegetables with Lenovo when cutting board. I do not know what happened later, video transmission is not very wide.

2. I tried to find the Lenovo blog from the search engine, very difficult, finally found in a corner, Lenovo's corporate blog. The title to the description are in English, it seems that people really want to internationalize, Chinese without foreign taste. Many Chinese companies have grown up in China and later have no idea of their last name.

http://lenovoblogs.com/English content is very diligent, Japanese blog is also good;

The only Chinese blog is not very good. The homepage of the blog also uses the red >> some traditional tools of the social media marketing of << Enterprise that I have written before. such as the photo-sharing of Lenovo's Flickr; The delicious account of the company; From the methods of social media marketing, it is easy to see that foreign social media marketing personnel fencing.

In fact, if only from the search engine, Sem,seo, social media marketing optimization means and perspective, Lenovo does not very good:

1, Search engine optimization problem: When using site:www.lenovo.com in Baidu query will find the relevant page 362, spents 0.001 seconds. And the Lenovo into CCTV, find the relevant web page about 1,160,000, spents 0.001 seconds, compared to know its search engine optimization (SEO) do not quite in place.

2. External link problem: When using link:www.lenovo.com to find the relevant page about 879, spents 0.001 seconds. When replaced by Baidu to find relevant pages about 65,100, spents 0.029 seconds. Description of Lenovo's external links do also general. (Data source network)

Along with the red of social media marketing, I tried to find the minisite of the recent Lenovo social media campaign, and I didn't get any results.

3. Follow the word of mouth, network community, user feedback angle, look for. We can see from the corner of Baidu Bar can be seen Lenovo's social media marketing, pay attention to the user Word-of-mouth how.

Http://tieba.baidu.com/f?ct=&tn=&rn=&pn=&lm=&cm=0&kw=%C1%AA%CF%EB&rs2=0&sc= &un=&rs1=&rs5=&sn=&rs6=&myselect=0&word=%c1%aa%cf%eb&tb=on

Open the post, see those who are holding and diving, the game of the hatchet, the average user can not see anything. I could say that from my browsing, Lenovo did a bad job and I didn't see any official feedback.

We are dealing with the user's emotional exit, should be active and friendly to deal with the user's reputation and complaints.

4. Once the Detour red female

Actually from this picture I do not like, Lenovo to do this activity is a serious failure, play is arrogant?

Are you arrogant? hehe, a big brand does not give the child to fool around, gives the person to be uncomfortable, my personal value is not like this style. From later on the network reaction, this time with the obvious thought that the planned event marketing was a failure. Appendix and a report of the dish head: http://www.hecaitou.net/?p=3439

Failure is the mother of success! I'd rather appreciate these Chinese companies who are brave enough to try new media marketing, especially social media marketing channels.

Summary: The social media marketing of Chinese enterprises needs us to try, to fall, to climb up. The big brands abroad are also choppy. For example, Starbucks Coffee, a model of social media marketing, uses Twitter as a "kidnapping" case. I personally think Lenovo's viral video marketing is a success.

Tangxing

Network Marketing Consulting

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