Li Vanchang: Millet mobile phone can not take good domain name will not do!

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Yi China (ename.cn) August 18, it is reported that the industry has been regarded as "life hangs on the line", to today's success of millet company, in the early days of business faced with many mobile phone manufacturers of competition and pressure. To this, the Millet co-founder Li Vanchang release ruthless words, can't lose at the starting line, if not take good domain name, do not do! So words can not help but wonder, domain name for a business really is so important?

Figure: Millet Technology

A few years ago, when people mentioned "millet", the thought of pure only "grain" one. Nowadays, "millet" has become a well-known mobile phone brand, its powerful black horse is popular all over the world. Founded in April 2010, the Millet company, along the way, although the surface of bright shiny, legendary, IT industry is the focus of the hot discussion, but in the Millet CEO Lei, experience 4 years of the success of Millet is so simple!

Millet leader Lei, was once the founder of Jinshan Software, angel investors, but also the traditional mobile phone industry subversive. As the pioneer of the Internet field, Lei already knew the domain name for the enterprise to hit the Internet brand the importance, is also willing to smash heavily buys many brand domain names. Today, the Millet cell phone (mi.com), MIUI (miui.com), rice Chat (miliao.com) 3 mi domain name, propped up the "Millet Empire."

And in the Millet co-founder Li Vanchang, published the "Participatory Sense: Millet Word-of-mouth Marketing Internal handbook", also revealed in the first month of the birth of millet, the founding team discussed at least hundreds of names, including Red Star, Thousand Odd, Andong, Hyun Tak, and so on. For example, there is a "heart" meaning, and even painted rhino mascot sketches. Later, also close to a very high recognition of the name "Red Star", the final selection of the public well-known "millet."

Subsequently, millet internal decision to "millet technology" registered, while ensuring the domain name, if not take it off. It is reported that the original Millet official website domain name xiaomi.com, the cost of its hundreds of thousands of yuan acquisition. Later, in order to enter the international market, further away from the world, millet companies at the cost of 3.6 million U.S. dollars, the equivalent of RMB as high as 22.44 million yuan, the acquisition of a shorter, and "Mobile Internet" concept of the domain name Mi.com, its international ambitions revealed no doubt.

Figure: Millet Mobile phone

In the rapid development of the internet era, a corporate brand wants to be bigger and stronger on the network, has been inseparable from the domain name. The above-mentioned Millet co-founder Li Vanchang's words also did not make sense, domain name for Internet enterprises, really very important. Domain name as the intangible assets of the Internet, if you can not take the company name corresponding to the brand name, will become a hindrance to the company's development and publicity. Only by holding the domain name sharp weapon, can be in the field of excellence, and other mobile phone companies to contend with.

Of course, millet in the brand name protection, and never let other enterprises and individuals have the opportunity to take advantage of. It has successfully applied to cnnic reserved domain name mi.cn/. China, to 20,000 U.S. dollars, equivalent to 120,000 yuan from overseas to buy back the millet router domain name miwifi.com, it also holds the protection of "red rice" hongmi.com, "mobile" shouji.cn, xiaomi.net/.cn and other domain names. It also accelerated the layout of overseas markets, in Singapore, Malaysia, India and other countries to open Millet official website. and millet related country domain name mi.co.id, xiaomi.de, mi.ae and mi.co.za and so on buyers, are speculated that millet company.

In recent years, Jing-dong, only goods will, 58 with the city, Alibaba, Tencent and other enterprises, are aware of the domain name for its brand promotion of the importance of publicity. The replacement of better, shorter domain names, not only allows more users to reduce the burden of memory, to get rid of the search engine dependence, but also enhance the brand recognition and user experience degree. And millet is so, in the future it will also join hands mi.com domain name, in the internationalization of the road, go farther, better, closer to the world.