Lin Wen, CEO of Literature City website: Building the spiritual home of overseas Chinese

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The Chinese in North America are not unfamiliar with the literary city (http://www.wenxuecity.com/). This community website, which has nothing to do with literature, has become a Chinese website for many Chinese every day after 12 years of ups and downs.

From a University of Michigan, mainland China's online Chinese reading Web site, to today has a fixed readership of millions of of the Chinese community website, covering North America, Europe, Australia and Asia, the Chinese people gather, literature city along the way, where the rough and sweet, only the CEO Lin Wen carefully tasted.

Ancestral home of Fujian Fuzhou, born and raised in Taiwan, Lin Wen 1984 years to read the U.S. market marketing. In the late 90, the Internet was buzzing around the world, Lin Wen in a California bank and dealing with clients from Silicon Valley electronics companies all day. The internet boom has made Lin Wen no longer able to stay in the office, "If I don't get on this bus, I'll probably miss it forever." ”

The first time to surf the sea, just feel the Internet fresh and interesting, Lin Wen was choked out of breath. The first company he invested in Reading Chinese Books Online had not yet developed, and vanished as the dotcom bubble burst. "But I have seen the broad prospects of the Internet. My ideal is to run a Chinese community website and never look back. ”

In 2000, Lin Wen bought literature city and set up an office in Limon, southeast of San Francisco, where he was confident to build his ideal boat, and the following year he was hit by a dotcom bubble. "How many internet media fell down," Lin Wen recalls. We continue to burn money, I firmly believe that can survive is to win. My belief is to make the literary city into the spiritual home of overseas Chinese. ”

"The literature city of the time was attractive in North America, and the two selling points were all kinds of news and adult content." Lin Wen, who studies marketing, says that understanding consumers ' psychology and needs is his way of managing success. Literature city to his hands, comprehensive reform, decisively deleted to attract the eyes of adult content, the literature city to the user design and management. Users from the open channel, since the moderator, because the content and life of the Chinese people in North America are closely related, soon from the original single news and online reading developed into more than 60 channels later, covering current affairs politics, hobbies, investment finance, cultural and sports. Then the blog opened, users to the keyboard to express feelings, the United States and the text abound. The Friends of Literature City found their own fun here.

From 2003 onwards, the literature city enjoyed the rapid development of the Internet, the rich fruits of advertising, more and more popular, literature city brand is also increasing.

The American financial turmoil, which began last year, has once again made the city feel the wind blowing. Advertising revenue overall decline, the company from Gaocheng long-term into a weak period. The original annual advertising revenue growth Besters, less than 5% last year.

Lin Wen plans to localize literature city as much as possible, on the basis of existing channels such as "people in North America", "People in Europe", and so on, the channels such as "People in San Francisco" and "People in New York" are launched to attract local advertising input.

For overseas Chinese network media audience small, small market and can not commercialize the congenitally deficient, Lin Wen looking forward to a long-term vision with the mainland. "Literature City has taken advantage of overseas, we hope that in the future with the domestic media cooperation, our strengths and domestic resources to combine, the best profit model is the domestic reader plus overseas advertisers." ”

With an entrepreneurial experience that had died before, Lin Wen was not alarmed by the impact of the storm. 2003 ago, the U.S. advertising industry 300 billion U.S. dollars turnover, internet advertising accounted for 2%, has now risen to 10%. "Rely on advertising to survive our timely adjustment of marketing and payment policies, and customers work together to tide over the difficulties." To retain customers is to win. I believe that after the ebb of the tide, all that remains is gold. ”