Localized mobile advertising precision marketing changes traditional marketing model

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The end of the Internet Conference has become a focus of attention, especially on the mobile Internet application and development trends, but also a concern, with the mobile internet outbreak trend, mobile internet advertising has become a new bright spot, by the enthusiastic pursuit of business owners. And soon, a takeover of more than 200 million dollars in mobile internet advertising networks suggests that the spring of mobile internet advertising has arrived.

Mobile Internet brings marketing change

Statistics show that by the end of 2012, China Mobile internet users close to 570 million, the number of smartphone users has already exceeded 400 million, of which iOS active users have reached 85 million, Android active users up to 160 million. By this year, the number of mobile internet users in China reached about 788 million. In addition to the rapid increase in user size, the user's use of strength is also increasing. For users who use both computers and mobile phones, the time to surf the internet has reached 3 hours and 40 minutes a day, accounting for 69% of the average daily surfing time.

At the same time, the use of mobile internet equipment has soared and spread. The research institute issued a report that the first half of the year China's smartphone shipments amounted to 214 million, an increase of 120%, information consumption scale of 2.07 trillion yuan, an increase of 20.7%.

The massive mobile Internet population base and the development trend, has caused the mobile internet to receive the global attention, also has caused this market scale to explode the growth. Statistics show: 2012 China Mobile Internet market size of 54.97 billion yuan, is expected to reach 237.65 billion yuan by 2016. The global mobile app market is expected to reach $25 billion trillion by 2013, the International Research Institute says.

The new trend of global mobile internet shows countless entrepreneurs, especially the marketing changes brought by this trend, so many enterprises devote a lot of manpower and energy to study the influence of the change on the development, market trend and product development of the enterprise. Among them, the first one is the mobile Internet advertising blowout development. International research agencies point out that 2013 of global mobile advertising will reach $11.4 billion trillion and is expected to increase to $24.5 billion by 2016. In mainland China, the mobile ad market reached 6.32 billion yuan in 2012, up 161.2% from 2011, and is expected to reach 10.27 billion yuan in 2013.

Mobile Internet Advertising Hot

In addition to being influenced by the development trend of mobile Internet, mobile internet advertising has many unique features in the promotion of corporate brand and marketing value. Tao Youdao CEO Zhou Jianchu that smartphones are still the main device used by mobile Internet users, the performance of mobile internet advertising is that small screen interference small, attention, plus the enterprise in the user content and quality of more attention, and mobile devices real-time interaction more powerful characteristics, The use of mobile internet advertising has increased the heat.

In addition, many high-quality mobile internet advertising platform also attracted business owners to join. Taking the current ipush of mobile internet advertising platform as an example, in the service function, the road Youdao Ipush Mobile Internet advertising platform to provide the main intelligent advertising, advertising effect monitoring and delivery analysis and other content, changed the traditional internet in advertising is difficult to reach long-term cooperation with advertisers, at the same time, Ipush platform has also assembled a large number of collaborators to join, as early as the first half of this year, its million cash plan attracted tens of thousands of developers to join the platform to enrich the channel of enterprise delivery.

The industry has made a general estimate of the 2012 national SME 4300多万家 as the base, assuming that 1% of the enterprises will be in the next 5 years in the local mobile advertising to invest an average of 100,000 yuan a year, its industrial scale of more than 40 billion. This market cake attracted many mobile internet companies, the current scale of mobile internet advertising platform more than 50, road Youdao Ipush promotion platform is one of the best.

Mobile Internet advertising localization trend helps precision marketing

Mobile Internet in the ascendant, many traditional small and medium-sized enterprises have set foot in the hope in this new media era to seize the opportunity to gain new opportunities for development. Among them, mobile internet advertising to provide localized services to fully meet the needs of precision marketing enterprises, has attracted much attention.

In the road Youdao Ipush platform, business owners in the mobile internet can be selected areas, advertising forms and determine advertising content, while the Ipush platform can be based on user location information, user interests, terminal categories, as well as time to provide accurate mobile internet advertising. This particular technical advantage, for tens of thousands of small and medium-sized enterprises, not only more accurate, but also avoid the phenomenon of advertising waste, the users of the ads to accept the same value, its advertising content is like a user's online life guide, food and clothing to live with a key to fix.

The report from Cnnic pointed out that by the end of December 2012, the proportion of SMEs surveyed using the Internet to promote marketing activities was 23%, while the proportion of mobile marketing was only 4.1%, and the market potential of mobile internet advertising marketing was enormous. Especially in the era of mobile internet explosive growth, advertisers face new marketing choices. Tao Youdao CEO Zhou Jianchu that mobile internet advertising will be in six months or a year blowout, mobile internet advertising spring is coming.