Looking at the website construction from the barber shop marketing

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Most grassroots sites are like barber shops, no matter from scale, money, personnel, popularity can not be compared with beauty salons. are also subject to these conditions, the promotion of small and medium websites has always been limited, it is difficult to break through the bottleneck. Barber Shop is the same, the external promotion is basically only word-of-mouth marketing, and then internal optimization is necessary.

Yesterday I went to a barber shop where I had not been before. Small barber shop Business is good, it seems to have to wait. Originally wanted to go a few more steps to change a family, but with some enthusiastic staff to keep me, ask customers to rest on the sofa side. It was my turn, and the technique of the barber was impeccable, so I walked out of the barber shop with a good mood.

A haircut, not a long time to a new customer left a good impression. It is this good impression that the customer later on intentionally and unintentionally to the barber shop and brought several customers. The role of Word-of-mouth marketing is enormous, but to establish a good reputation, it is necessary to work from the barber shop itself, which is usually said in the station optimization.

Why is it that I can make a good impression on this barber shop in just more than 10 minutes? Engaged in the hair cut the industry many, this shop is how to do a different, win a person? In fact, the secret is in the details.

When a new customer sees a good business in the store, it naturally makes a good impression: at least someone is angry, not too bad. The development of a forum is to create the initial popularity, thereby amassing more popularity. Customers find that the store is temporarily unable to cut their own hair, but with some enthusiastic staff to retain customers. This is equivalent to visitors find that the site can not meet the needs or the Web page is not open. At this point if the site has a beautifully crafted 404 pages or something else to attract visitors, you can also reduce the bounce rate, even the new visitors into the future of the old visitors.

The resting place has comfortable sofas, shelves with coats, newspapers of the day and the latest magazines, which can help customers reduce the impatience caused by waiting. These details reflect the humanization setting, if the application in the website construction, can greatly increase the visitor's stay time and the goodwill to the website. If there is only one chair without a back in the barber shop, no shelves, no newspapers or magazines, there is no good reason for the customer to wait unless the barber's level is really high. And if these are noticed, the same haircut will give the customer a different experience. Optimize the site to treat yourself as a critical visitor, as far as possible through personalized settings to visitors the best experience. For example: Does your website have annoying suspension or even window ads? is the page clear and clear? Does the site have important links or main content in a prominent position? are the page frames neat? These details can largely affect the visitor experience.

Back to our barber shop. I have said before that the level of the barber is not superb, but there is nothing to be picky about, plus other places to leave a good impression on me, so I am very satisfied with the service. The previous optimization is foreshadowing, the real attraction is still the content of the website. A beautiful and refreshing design heroic site, if the content is collected, or the statement is not fluent, irrelevant, can attract visitors? The mouse has been ruthlessly closed your site, let alone promoted for you.

This barber shop is in these few details under the Kungfu, bringing a generous return. Site internal optimization is the same, the details of the start, may not change the surface, but the details of the changes may affect the development of the site. So, learn that barber shop, pay attention to the user experience, optimize the site, do a high, user experience a good site, do not let your site become garbage station!

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