Looking for the Network Marketing service Cut-in Point of the business enterprise

With the rapid growth of the number of domestic netizens, Internet information, payment, logistics system is maturing, more and more traditional enterprises are no longer satisfied with the Internet to obtain sales leads this simple network marketing appeal, but aimed at the online product sales market. They may join the B2C/C2C platform, or build their own online retail platform, using their own products, resources and experience to open up the Internet product sales channel.

According to the IRIS data show that by May 2009, the number of online shopping mall coverage of nearly 130 million, the chain growth of 10.9%, and constantly narrow the gap between the Consumer-to-consumer platform. The user growth rate has been leading the Consumer-to-consumer platform for three consecutive months.

Most of the companies behind the company's Web site are strong traditional enterprises, with the development of the Internet, the great momentum of exerting power on the Internet. This part of the enterprise attaches great importance to network marketing, budget adequacy, belonging to the network marketing of High-quality customers, network marketing service provider focus on the object.

Although the enterprise is a rich owner, but it is not easy to "serve". The business enterprise that enterprises carry out network marketing longer than ordinary enterprise, experience more, prevent "cheat" ability is stronger. The business enterprise also carries the huge management index and the pressure, their urgent demand for the network marketing directly reflected in the desired data level. In front of the business enterprise, describing the network marketing products beautiful prospects are feeble, the enterprise is most concerned about how many potential customers can be sold, how many orders, a single order of the network marketing costs. There are no two brushes of network marketing service providers, basically do business enterprise, it is easy to compete in the service competition.

At present, in the field of network marketing services, the enterprise generally to the majority of customers, the big business is not the "personality". However, in the process of providing the network marketing service for the enterprise, the profit space of the network marketing service provider becomes smaller and the product tends to single as the competition intensifies.

On the one hand, the company's huge network marketing demand is difficult to release, on the other hand, network marketing service providers are in the crowded bridge: most of the focus on the field of search advertising marketing. In this enterprise's network marketing chaos, there are huge business opportunities and market demand, the urgent need for innovative network marketing service ideas and models, for enterprises to provide a deep level of network marketing services, the enterprise's network marketing consumption potential release.

Personally, in the enterprise's Network marketing services, the following aspects worth thinking deeply.
First, the enterprise's Network marketing data analysis level, can make a difference. The business enterprise to own network marketing situation often know it, do not know why. Know their site daily visits, registration and order volume, but the data behind the association, the trend of data development, the site which link to the quality of the data has a great impact on the follow-up development trend is not well aware of, also can not be targeted to enhance their platform operating efficiency. As the saying goes, 工欲善其事, prerequisite, really want to understand these problems, you need to have a dedicated E-commerce Web site marketing analysis tools to monitor and analyze. The business enterprise's strength lies in the electronic commerce process to get through and the management, but the marketing data analysis of the Business-to-consumer website platform needs to use the specialized Network Marketing service organization to provide the help.

Secondly, the business enterprise needs more accurate "shopping guide" traffic than the search engine, in order to increase the turnover rate and reduce the flow cost. Taobao recently officially launched an open platform (top), which has a content for the vast number of webmaster do "Amoy", Taobao sellers to take "Shopping guide" flow to facilitate. Taobao dare to shield Baidu to abandon the search engine traffic, it is the establishment of a different from the search engine traffic and the benefits of the mechanism to protect the comprehensive "shopping Guide" flow system. However, in the field of business, a large number of "shopping guide" traffic between the Web site and the grassroots web site, and even between the Business-to-consumer and the Web site, has not been effectively organized. I believe that once these flows are effectively organized, our corporate customers are no longer complaining about the high price of the keyword ads, while they have to throw money to the search engine.

In addition, in the Network Marketing service of the enterprise, the Opportunity Transformation Service is also an effective cut-in point. At present, most of the business opportunity Transformation Services are embodied in online customer service, free web phone and other limited network marketing tool level. Network Marketing service providers in the Sales network marketing tools to enterprises after the end, did not give full play to the network marketing service providers in the artificial services, expert consultants on the advantages, did not form a complete network Marketing business Opportunity Transformation Service flow. If through the network marketing service provider's effective intervention, can further enhance the business opportunity conversion rate, that for the business enterprise, also is very happy to see things.

Business Enterprise is the network Marketing service of High-quality customers, the energy is huge, we have no reason not to dig deep, intensive cultivation. As long as the point of entry, mastering the real needs of business enterprises, innovative applications, the formation of new network marketing products and business models, it will certainly be welcomed by the business enterprise, in the great trend of E-commerce breakthrough, with the enterprise to make great development. (Author: Kai Source: A more than Network Marketing channel Www.ebdoor.com reprint please retain the signature and provenance)