Marketing activities on the Internet must change traditional marketing means and ways

According to iresearch, China's network activity marketing market was over 6.5 billion in 2006 and internet advertising reached 4.6 billion, up 48% from 2005. In addition, according to the Iadtracker network advertising monitoring products show that 2006, China's brand advertisers reached more than 3,800, compared to 2005 growth of 12%. In addition, the scale of network advertising in the overall advertising market size (including outdoor) accounted for the proportion is also in the continuous growth.

The development of the Internet in the 2009 presents two characteristics: first, the number of Web applications of netizens increased. According to the 25th report of the CNNIC, Internet users grew by 28.9% in the year to 2009, but of the top 16 network applications, 12 of the users grew faster than the Internet, and even some network applications grew by more than 80%. This shows that the average netizen uses more and more network application, the Netizen's net angle is more diverse.

Network Marketing to the emerging online virtual market, timely understanding and grasp of online virtual market consumer characteristics and consumer behavior patterns change, for enterprises in the online virtual market marketing activities to provide reliable data analysis and marketing basis. On the other hand, network marketing on the internet to carry out marketing activities to achieve corporate goals, and the network has traditional channels and the media do not have the unique characteristics: information exchange freedom, openness and equality, and the cost of information exchange is very low, information exchange channels are both direct and efficient, so in the online marketing activities Some of the traditional marketing tools and methods must be changed.

"What we see is what others see." "No value", what no one else sees is what we see. --the magic weapon of winning ", this sentence, let us know and peer in Network marketing difference of necessity and importance. The network has brought great convenience for the customers to compare the utility and value of the products and services of different enterprises. In the network marketing environment with more and more personalized consumption demand, it is the key to improve the utility and value by innovating and creating the product characteristics and service characteristics which are suitable for the personalized demand of customers. Special dedication in exchange for special rewards. Innovation brings features, and features not only mean to be different, but also mean extra value.

In the process of planning the network marketing plan, it is necessary to build a thorough understanding of the network marketing environment, especially the customer demand and the competitor's trend, to create the product characteristics and service features which are aimed to increase the customer value and utility and to be welcomed by the customers. With the expansion of Internet influence, network marketing has become the network, marketing, the focus of attention, in a predicament, the third generation of network marketing tools on behalf of the network of people connected to the Internet, such as enterprise instant Communication Interactive Network marketing, detonated the network marketing industry changes. The essence of Web2.0 is to let your website interact with its netizens. This is the essence. All the sites we focus on are different. All the sites are more corporate websites, what do they really need? They spend a lot of money on search engines, and he wants more people to look at their sites. They are hoping that more of this site is a platform for the release of information, and more importantly, that the site not only publishes information but also keeps the site to its visitors and ultimately becomes their target customer, which is what the real site owner wants to do.

From the operation of the website we divided it into several steps. The first step every site wants to promote themselves. This part is everybody very familiar work, everybody is doing this kind of bidding rank, the search engine rank, plays each kind of advertisement, is currently advertises his advertisement, lets all Netizen go to see his website. Is it the only thing that attracts the customer's eyeballs that the site owner really needs? Since to this enterprise's website to look, must be to the enterprise's business to have the interest, we through what method, the visitor real retention? This is the original intention of the enterprise. Whether the large enterprises to achieve lower marketing costs, or small and medium enterprises to achieve efficient marketing, instant messaging is to help the Enterprise High Sales marketing tool. Online Customer Service tool is an interactive marketing of the best two-way communication tools.

2010 Network Marketing will continue to develop rapidly, especially in the following several development directions:

1. Network Marketing Goal: both sales and brand

The initial development of network marketing, the purpose is relatively simple, mainly to promote sales. Focus on indicators is only the site traffic, registration volume and purchase volume, do not pay attention to the cultivation of user viscosity and deepen brand awareness. This is not conducive to the long-term development of enterprises. In fact, one of the important tasks of network marketing should be to promote the corporate brand, or let the enterprise's network of brands to extend and expand online. 2010 will be more enterprises to focus on internet-based brand marketing.

2. Consider the depth effect of network marketing

Traditional channel marketing era, enterprises do not know how the effect of advertising, only through a variety of tests to "guess" some kind of advertising way to bring much profit. Network Marketing, the enterprise is very happy, this can be based on the number of visits, postings to pay advertising fees. In fact, such online marketing investment returns are still not satisfactory. In the 2010, the company will pay more attention to the depth effect of network marketing. For example, more enterprises gradually found that the quality of each post is more important than the total amount of posts, the number of replies should be considered as a standard. For example, the actual conversion rate is more important than the number of visits.

3. Network Marketing creativity is more important

2009 Tianya "elder sister Rob is not lonely, is toothpaste" red over the Internet, a "brother/sister xx is not xx, but XX" not only become the 2009 popular language, but also at a very small price successfully completed the network marketing of toothpaste. Today, Chinese netizens pay more attention to the network interaction, can not attract the attention of the network marketing, will only be less. 2010 Network Marketing, creativity is the leader.

Users can actively communicate with the website customer service, website customer service can also be concerned about the user's access behavior, and the initiative to send a conversation invitation to help users solve the problem; Customers and other online customer service system in reducing the cost of enterprises to do more in place, consumers and enterprises through the Internet online platform for communication is completely free; Also help enterprises to effectively find the intention of customers, to become a potential customer for the full customer, to achieve efficient interactive marketing. On the other hand, customers and other online customer service system has also established a direct contact between users and vendors, so that users can quickly and easily access the corporate web site, thereby strengthening the relationship between users and vendors. Reduce the marketing cost, realize the high efficiency marketing becomes the enterprise most concerns, especially to the cash flow insufficiency medium, the small enterprise appears more urgent. Whether the large enterprises to achieve lower marketing costs, or small and medium enterprises to achieve efficient marketing, instant messaging is to help the Enterprise High Sales marketing tool.