Marketing Automation: Local marketing simpler

National brands want to sell things through local partners, but multiple contacts tend to make local partners 211.html "> feel too complicated to simplify?" The answer is http://www.aliyun.com/zixun/aggregation/18658.html "> Marketing Automation.

One, the national brand makes the channel partner very vexed

National brand with the local channel partners, want to through a number of contacts to the brand information at the right time through the right channel with the right audience to carry out brand information communication, but this often let the local channel partner very vexed, because too complex.

SproutLoud's information map shows that 48% of distributors sell "lack of marketing expertise" as the biggest challenge, and 56% of distribution marketers will "maintain brand consistency" as the biggest challenge.

A question to be addressed is: how can companies focus on the integration of local marketing in order to increase 15~20% revenue in 2015? The solution may be marketing automation.

Second, the role of marketing automation in simplifying work

The most outstanding enterprises in the use of specialized marketing automation tools are more than 5 times times the average enterprise.

84% of the most outstanding enterprises in 2012-2015 years are using or preparing to use marketing automation tools;

By 2015, the proportion of automatic marketing is expected to increase by 50%;

The marketing director of the 77% Best Companies says the reason they use marketing automation is to increase revenue.

A channel marketing manager can provide a local marketing program portfolio for partners through a dedicated marketing automation platform.

Third, brand and partner to carry out marketing automation steps

Marketing Automation is divided into three steps: First, the brand to establish a strategic automatic marketing process; second, local partners choose to enter the automatic operation of the marketing process; third, consumers through the online or offline media to accept multiple contact points of the marketing experience.

Automated marketing programs allow partners to reach users through multiple contact points, including: email, direct mail, local search, social media, PPC ads, trigger emails, triggered direct mail, and more.

Four major factors and advantages of marketing automation

The four key elements of marketing automation include: Brand Maker (build marketing automation platform), partner (Execute automatic marketing program), User (information is delivered through multiple contact points), marketing analysis (analyze the flow of end user and channel partner return brand).

The advantage of marketing automation is that automated local marketing is concentrated on a platform whose cost and effectiveness can be tracked in real time.

Of the companies that have performed best with local marketing automation, their revenues have increased by 300% per cent in the first 12 months of investing in the technology.

The translator suggests that companies with the ability to be far-sighted should boldly try marketing automation, at least not only in the marketing speed and comprehensiveness of marketing, but also to simplify the work, in the peer due to technology leadership and more competitive. (Translator: Chen Yongdong, New Media, creative, communication and marketing research researcher, email: cyd888@sina.com)