Marketing from knowing yourself start talent show Revelation content Marketing

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In the 4th chapter of "Content marketing" unique "You", the author Ann Handley and C.c.chapman that TV talent show can give content marketing operators some useful inspiration.

The final winner of the Spring Festival Gala Apsassa (network image)

They stressed: "Those who eventually become finalists are those who ' know who they are '," (anyway) your content should not be the same as your competitors, or, like any other person, it should sound to you.

The implication is obvious, now many "content marketing" implementation, do not "know who they are", also do not know what their content marketing to achieve what purpose, through how to achieve, so it is impossible to really do "content marketing" work.

Indeed, in the draft festival, "Those who eventually become (talent show) finalists", not only know "what they own", but also know "what they want to be."

Perhaps the vast majority of "final finalists" have a certain talent in a certain profession, such as singing performances, and love this profession (such as singing performance)--but this is not enough, and for this reason, they have decades to adhere to their hobbies, and consciously through the years of unremitting perseverance and conscious learning training, and constantly improve their , so that their natural hobbies get better play, forming their own to get a shot of a skill, and in a small range of a certain reputation-"become an expert."

Second, "Those who eventually become finalists" in such draft festivals, they know that every opportunity for their own very short-lived precious-although at home and abroad a variety of talent shows a dime, the threshold is very low, but for them, only the current opportunity for their own is the most real opportunity, must better grasp, Otherwise, it means to be out, unable to continue to advance on the stage of the dream, to realize his dream of "not worrying about the road without a bosom friend, the world who does not know the King".

Therefore, in the limited performance time, they have to show their own style (not only the strength) of the side to the judges, guests and the scene of the audience, whether it is original or turn to sing, whether it is dressed or decorated, whether the performance content or performance posture, they are "eight, recount", and strive to "the details of winning", Give the audience a new feeling, fully demonstrate a unique self.

"Elder hat sister" Xu Guihua on the stage of Starlight Avenue (network picture)

such as "CCTV 2012 star Road Finals", the domestic hourly worker Zhou to sing "Boatman's Chant", "My Home my Heaven"; The straw hat elder sister "Xu Guihua the straw hat always does not leave the head, all give the person to leave a deep impression;" For example, "Through the Spring Festival Gala" stage, Dulong singer Apsassa to authentic original national music "Qing Harvest", "Lisu Lisu song" Technology surprised four. But in order to show their comprehensive musical talent, at the same time for "good things can not give too much" marketing considerations, he consciously sang the "Bashan back two elder brother", "the father of the Prairie Mother River" and a series of more widely sung, easy to cause the audience resonance songs.

And every contestant in the show wants to every game can win, go farther-but "those who eventually become finalists" know better, to really achieve this goal, go farther, you must forget to win, forget all marketing purposes, with their own devotion to the singing performance of speech, with the judges, Guests and the audience to communicate, so that their performance caused by the judges, guests and the audience resonance, and finally left a unique and profound impression on themselves.

In "Content marketing", Ann Handley and C.c.chapman said: "As with many reality show ring players, your content must have a style, you can immediately show the uniqueness of your company and your unique point of view."

The first step is that you have to "know who you are" and now the "positioning theory" is fashionable, but want to really do a product service (or enterprise) "positioning", must first "know who they are", must know their products and services (or enterprises) of the advantages, disadvantages, and know their content marketing to achieve the purpose, and constantly explore how to achieve their goals in a better way.

Perhaps the players who went to the final final in the above, have a professional marketing team planning packaging, but this is more proof of the importance of "know who you are", as the general content marketer without professional planning packaging, it is more necessary to "know who you are"-know their marketing goals, know their marketing advantages where, Constantly explore the best way to show their marketing advantages, can not be satisfied with the flow of "You have I have all" of "copy collection false original."

"You have to know yourself before you really know your customers," says Chow Plitz, the author of content marketing, citing content marketing advocates: "The Art of War", thousands of years ago, also said, "win."

Unfortunately, more content marketers do not know what the marketing goal is, nor do they know the advantages of their marketing objects-"selling point" where, but will not think of what way to express their unique selling effect better, only know "copy collection false original", create more content, let Baidu more included, Just think of Baidu's search list for more "always in front" keyword rankings-they don't even care about the increasing cost of content production and the continued attention of lower potential users. Only know "Baidu lead", constantly "around the key words", holding such a mentality want to do content marketing, it is more difficult than heaven.

You know, today's web content is exploding, tens of millions of new Web pages are available every day, the second generation of 24-hour search engines are already on the go, not to mention "fight more and more refined" netizens, they even open a Web page, there are only a few 10 seconds of attention time, if you do not Zhou, Xu Guihua, Apsassa and other people "grasp the immediate opportunity" of the urgent sense, and constantly study their content marketing the best way of expression, in a limited time with their own unique content expression to impress potential users-to form their own to let everyone in front of a unique style of light, want content marketing success, you will always be "tomorrow, tomorrow how many "Wait for Tomorrow" paradise.

Zhou--the first to embark on the Star Road finals stage of domestic workers (network picture)

In short, "those who eventually become finalists" tell us, the important thing is not marketing data, but by "know who you Are", "I want to tell users who I am" accurate positioning and adapt to the overall content strategy, to create a unique style of marketing objects, impressive, unforgettable-- Think of "Sister Hat", "Star Avenue of Domestic workers", "Dulong (one of the nation's least national population) the only professional musicians" title after the strength of it.

In the book, Ann Handley and C.c.chapman stressed: "A key step in showing the content of the force is to show your own unique style (in the very limited performance of time, with their own originality of the performance, to impress the object that they want to conquer, resonate)".

"Those who eventually become (talent show) finalists" to the content marketers, the last revelation is: To be good at using a variety of existing "industry activities" to show their own, and constantly improve their industry visibility and user recognition.

This is well known, but "the success of those who eventually became finalists" proved only people who really "know who they are" and "I want users to know who I am" will really understand what industry activities they should choose and how they should show themselves in the industry. Can really achieve their own marketing goals (this article by Gouyn12 original first, copyright, Wenzing, reprint, please link form to indicate the origin of the article http://www.gouyn12.com/e-marketing/398.html and this statement, thank you).