Marketing from the thought of "China on the tip of the tongue"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently very hot fire of a CCTV documentary, caused by the frenzy of eating, everywhere talk about eating, everywhere talk about where to eat, this article, write a written about "the tip of China" to think of some marketing methods.

First, a screenshot, Baidu Index, "on the Tip of China"

Recently very fire very hot keyword, I believe that after a period of time will be stable, after all, this documentary is an eternal wealth for life, for the feelings of the significance of guidance.

From "China on the tip of the tongue" thought, "Taobao data shows that, since May 14, 5 days after the documentary, a total of 5844791 people on Taobao to find snacks products, search for up to 4.71 million times, 20.05 million people have browsed the relevant food page, more than 7.29 million pieces. Nearly a week, diners in Guangdong province spend more than 9.12% of the nation's money on snacks, the number of more than 65000, the number of transactions more than 150,000 strokes, for Taobao merchants, Taobao sold all over the small food is the most fire video to promote the best way of marketing.

Taobao index

"In order to meet the" cargo ", Taobao on May 24 Zero homeopathy launched a gourmet album" on the Tip of Taobao, "the documentary appeared in the dozens of kinds of gourmet products" sweep ". The album on the line to become "cargo" all over the country's base, a short span of 24 hours more than 310,000 people concerned, browsing volume of up to 10 million times, more than 70,000. In this activity, the food-related category of goods paid treasure sales chain increased by 16.71%, the direct turnover reached 21.95 million yuan, the number of buyers increased by 13.44%. Taobao marketing, turnover in how high attention, has slowly become a trend, and a fashion, screenshots. Can see Taobao sales figures, but also to provide us with the most valuable marketing considerations.

So what can we use in this project?

1. If it is to eat and so on Taobao shopkeeper, then may wish to add "on the tip of the tongue of China", after all, a lot of traffic is more than a deal of the possibility, everything is possible, especially in the marketing project, for the deal analysis will be more meaningful.

2. If the food is the main site, for the attention of current affairs, you need to add a related topic in the site, you can collect food from all over the sale, such as the current experience in Baidu food applications, if relevant and useful should move to their own website, improve the user experience.

3. On other websites, many of them say "China on the tip of the tongue", then there is a webmaster on the tip of the tongue, what should the webmaster eat to protect their body? such as the tongue on the clothing, and so on, as long as you dare to think, nothing will come out, and the meaning of your own to give, will be more meaningful, in the promotion, for reference, Baidu know the current high flow of questions and answers, paste and so on good quality area, to carry out the propaganda of the website.

These points are temporarily thought of here, I hope we have a good food mood, and strive to eat good every day. Taobao Alliance http://www.eaea.cn/, Welcome to reprint, share marketing good mood