Marketing People's micro-Bo Lake (1): From the mouth of the war

If there are marketing elites who are active in Twitter, it should be found that marketers have been tangled up in Twitter over the last weekend-the tangle is not about intensity, but about the mutual attack and defense of marketers in different fields. What are they arguing about? What are they thinking? So that "micro-blog marketers" So want to speak sharp to do spears? Was it because of the national heat last week? Or is it the origin of disputes in all areas: ideas and interests.

To review the dispute that has been observed among active marketers of the previous period of time:

Ruzenwang PK Du Zijian, Micro Bo and micro-credit marketing is competition or cooperation?

There are electric business marketing experts called Ruzenwang attack Micro Bo marketing Dick Division Du Zijian, Lu said Lao du to him said micro-letter, then Loudou denied that the relevant micro-blog as follows-

--"@ Electric Business observation Ruzenwang: Noon saw Du Zijian, he said from marketing value, micro-trust and micro-Bertie shoes are not to keep up, the value of Weibo is to share, can quickly spread, micro-letter is interactive, relatively closed"

-"@ Du Zijian: Ruzenwang. 1, I rarely talk about micro-credit marketing; 2, on micro-letter micro-letters I only compare their relationship structure and message structure; 3, the word "shoe" is not my language style, not my family, 4, where do I talk about "shoe-lifting"? Who else was there? 5, later, there is no need to borrow my mouth to say your fallacy. A person, to be reliable. Not low-level. “

User comments: "@ Panchin: Micro bo Heavy in the spread of new customers, micro-letter heavy in the old customer maintenance. Both are important links in marketing. Even marketing is nothing to understand, can rely on marketing to make money, really good. ”

Omnipotent Big Bear PK Yupeng, training is practical, enlightening or effective?

is pushing the micro-trust friend Circle Marketing training of the Almighty bear will muzzle at the micro-blog marketing training Yupeng, refers to its training is not reliable, choose two micro bleomycin to see:

-@ the Mighty Bear: "Zong Ning: Circle?" Son of A. : For a long time, have seen a man of God every day shouting what circle culture, cross-border culture, public financing mode, but also dinner is a meeting, it is a bit unbearable, to say this problem. Shouting circle, the general oneself have no resources and ability. Shout.

-@ Yupeng: Black to have goods, incredibly send a PS section illustrated I in Wuxi lectures cheat, deceive. The fact is that I never had a training in Wuxi, you have to have evidence I give you 1 million, PS check it before? You have a QQ group, a person received 800, rely on the case of fraud fraud, micro-trust friends Circle of the value of micro-letter public number high? V5 did 20 Doyan public service training, 5 thousands of people QQ group, also did not chat QQ charge!

Shangxiang and defensive "successful learning" pie, value and business conflict?

-@ Shangxiang: "Just now the industry friend burst material, Shenzhen has a call Xu Anda the original successful training division (Chenan disciple), just entered the micro-letter training, earning 7 million per month, the industry biography of his micro-Bo micro-letter has not been used. His earning experience: 1, formerly successful learning customer accumulation and sales network; 2, for small and medium-sized factory bosses, content for you 20,000 Yuan Training day, repeatedly only tell you 2 words, 21st century is a micro-letter century, with micro-letter can become a billionaire.

......

Before talking about these marketing people's micro-blogging arena, you can first review the definition of some basic terms:

Marketing: According to the needs of the market to organize the production of products, and through sales means to provide products to the needs of customers are called marketing;

PR: According to Edward Bernis (Edward bernays), public relations is a management function: to develop policies and procedures to gain public understanding and acceptance. PR is a social relationship between social organization and the part of the public that constitutes its living environment and affects its existence and development.

Advertising: Advertising is to a certain kind of needs, through a certain form of media, open and widely to the public to convey information propaganda means ....

Why review these simple nouns? Although the most popular term in the market is "marketing", all kinds of lectures and training and other things, but except for a few of the "sales" as a direct goal, in most cases the so-called "marketing" is actually nothing more than "advertising" and "advertising" category.

The controversial marketing experts, most of them are on the line of communication, regardless of whether there is deep inside the enterprise and the overall flow of content, but in essence still in the "public relations" area to develop their own reputation-even in the advertising field is difficult to be affected.

So when a netizen letters asked how to look at these quarrels, the following responses were made on Weibo:

-"@ Zhao 922: The difference between training and actual combat is huge, thanks to the training faction of the market, the actual school needs to follow up quickly." But try to all the actual combat and training ... Any success? The point of attention is different from professionalism and thinking. As for micro-credit and micro-blogging success, like the success of the airport is another thing. ”

Before Weibo, whether it was "advertising, PR or marketing" in the outside world seems to be a bit mysterious, especially by the impact of the film and television drama Most people "for advertising is very yearning for public relations have misunderstood and the marketing of the head--of course, here is not really the" marketing "the word Clearly, Each practitioner's understanding is different.

The "marketing" of the lake is bigger than the imagination. The marketing of these controversies on Weibo is certainly the industry's elite, but the limitations are obvious--Lu, Gong, Wan and Guan are all using the "new platform" (Weibo or micro-letter) as the starting point. "Training" and "lectures" as the main business model, so as to promote their own career development.

Marketing training, which is a business:

1, there is news that Shangxiang and Ruzenwang through micro-Bo year to earn millions of;

2, Yupeng training more, have seen a price per person thousands of.

3, the Almighty bear launched the online micro-credit training courses, 800 per person.

4, Loudou perennial, for different groups of different courses, fees for thousands of tens ranging.

Thanks to Weibo and micro-letter, in becoming a fashionable network platform, but also changed the fate of many people and many industries.

Can have a relatively concise conclusion: the above training or lectures, most still belong to the "dissemination level", this word should not offend.

And the spread of things, marketing can do gimmicks, advertising and public relations is the normal-traditional or digital.

Through micro-blogging (micro-trust) platform for enterprises to provide a lot of communication services, the most money is certainly not the teachers mentioned above, but teachers have a "right to speak," which is also a major source of Lo Zhenyu, the influence can be converted into money, but the commercial value is "limited"; For all kinds of enterprises to provide micro-bo (micro-credit) services, you can earn a relatively much money, but low-key is the concept of public relations companies.

Therefore, the lack of sound from enterprises and large third parties is not normal in the whole micro-blogging and micro-credit Marketing "knowledge system".

Marketing is a big stage, Weibo marketing people are also a big lake, the general law is:

Actual combat pie See Training (theory) pie, said they cheat, not practical, theoretical innovation;

Training (theory) pie don't see the actual combat pie, always thought the actual combat pie buried in the north, and special things proud charming;

Then, the two bombed the successful school of transformation to do micro-blog or micro-credit marketing of the wave of people, said that the wave of people is the circle of money, even micro-credit public account is not used.

Famous crosstalk actor Guo always said that only the peer is a lifelong friend, marketing circle overall or harmonious positive and progressive friendly, but the training of the marketing elite of the occasional quarrel will see the usual less understanding of the side; the idea or methodology of the difference is naturally controversial, but ultimately the interests of the fight to more violent.

Skip the transformation of the success of the training school does not say, for the actual combat and training, the micro-blog and micro-credit do a lot of the same thing:

Observation-summarizing-combing-forming ideas or methods;

After that, the training school is to form handouts to teach or train around;

After that, the combat faction is to use the method and experience to practice, serve the enterprise;

The test of training is with the popularization of new technologies and new products, more and more enterprises and individuals to the product understanding and familiarity of the increased degree, must find newer or more inflammatory things to be able to continue to carry out the course--magnifying products will make the training school face awkward situation, Because in the Internet age any product's active period may be the 35.

The test is to maintain enthusiasm and curiosity of the maintenance and sensitivity, the pressure on the front line is very trivial pressure may be reduced sensitivity, and for the benefit of the customer, it is possible to maintain a certain level of alert for the new trend products.

As for, foot combat and training of the two factions of Montana, the spirit of division is not important, the important thing is the entanglement of interest points. Is it the customer's point of view, or is it a matter of training, or is it a product sermon?

Actual combat school to do training, easy to flow in detail, training sent to combat, hum, the mentality of the pass from the teacher transferred to grandson that file.

Is how strong the heart can do the theory and practice almighty? It's so hard.

However, onlookers Kan technology (KANKEJI) will soon launch a new media marketing training courses, trying to bring a little bit of the river is not the same stuff ... Well, what about the plan?

Well, it is a gimmick, trying to attract attention, and then back to the marketing people's micro-bo.