Marketing Person: To optimize the site to the effect

The marketing effect is influenced by many factors, and the degree of website optimization may be one of the important factors. Here to share the results of the latest survey report of Http://www.aliyun.com/zixun/aggregation/13813.html ">ascend2" for marketers ' reference.

One, the marketing person to the website most important goal to have what?

According to the survey (with 336 participants), marketers ' most important goals for the site, from highest to lowest, were:

First, increase the production of business opportunities, accounting for 60% of the respondents;

Second, increase traffic or visitors, accounting for 50%;

Third, increase the visitor's integration degree, accounting for 42%;

Four, increase sales transactions, accounting for 35%;

Five, improve brand awareness, accounting for 32%;

Improve mobile optimization, accounting for 18%;

VII, improve the personalization of the website, accounting for 11%;

Eight, improve customer service, accounting for 9%.

What are the most important pages or process optimizations?

According to the survey, marketers 211.html "> feel that the pages or processes that most need to be optimized in the site are from high to low:

First, the homepage of the website, accounting for 57%;

Second, the Product or Solution page, accounting for 44%;

Third, the Guide registration form, accounting for 27%;

Four, the Content Downloads landing page, accounts for 25%;

V, the Company Profile page (Introduction and contact information, etc.), accounting for 24%;

VI, Payment search list landing page, accounting for 17%;

Seven, shopping cart and payment process, accounting for 14%;

The sales promotion or trial supplies page, accounting for 10%.

What visual page elements have the most impact on performance?

According to the survey, marketers feel that the most influential visual page elements in the site, from highest to lowest, are:

First, the Call for action takes up 62% per cent;

Second, the title, accounting for 50%;

Third, page layout, accounting for 41%;

Four, the image, accounted for 39%;

Five, the main part, accounting for 26%;

The list part of the project, accounting for 14%;

VII, subheadings, accounting for 11%;

Eight, form fields, accounting for 8%.

In addition, the personalization function of the website is also very important. At the same time, all of the above projects must undergo continuous testing to optimize the best conditions.

In short, marketers very much hope that the marketing effect is good, but in a number of factors, Web site optimization while important role. If, spend a lot of cost to the netizen drains to, but the experience of the visit is not good, still cannot obtain the fine effect. (Compiled: Chen Yongdong, new media researcher, China's top ten it bloggers, email: cyd888@sina.com)