Media marketing makes your hospital network marketing a multiplier

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It is well known that current blog marketing has become a very important part of hospital network marketing, many hospitals have set up a dedicated blog marketing team to complete this work, the majority of hospital blog is the purpose of the hospital brand marketing, in the form, Usually the hospital's internal PR or technical staff occasionally in the above published a few hospital news or personal feelings, in general, is a form of publicity hospital culture, the ultimate goal is to promote the whole hospital brand, but from the marketing purpose of this official hospital blog is not enough to affect the patient's desire to visit, Because the user can choose the hospital is usually very many, the patient needs is the more neutral evaluation and the objective suggestion, this causes this hospital blog in the marketing form greatly to be reduced.

Therefore, we have to understand a new hospital blog marketing model-Media marketing.

The goal of this hospital blog is not to brand marketing, but to influence the final decision of a patient through a third party comment. This kind of marketing business model is more important to the disadvantaged hospitals in the competition. The concrete form is, the hospital through anonymous or personal form, create a suitable third-party blog environment, domain name for independent domain name, the theme of this blog without any hospital background, but a broader industry technology, such as "Search Engine technology Blog", "SaaS Development Operation Blog", " Hospital Management Software Blog "and so on.

Then, the hospital can organize the backbone of the hospital or technical experts, as individuals in this blog platform to publish a number of professional technical articles, blog to the depth of the fuss, to professional road development, the entire industry to explore opportunities. In order to encourage internal experts to send more articles, it is necessary to adopt reasonable incentive mechanism.

Then, through some network marketing means, gradually publicize this neutral industry blog. The current Internet is "content is king", when an industry blog has a large number of experts to update, through a period of accumulation, can build up a certain influence in the industry.

The core goal--contending for the right of speech

The core goal of hospital blog Media Marketing is to compete for the right of speech in this industry, through the promotion of third-party blogs, the establishment of the authority in the field of treatment, the use of this personalized blog platform, in the industry to obtain the influence of the Internet, to become a professional advisory and service platform for the competitive disadvantage of the hospital, Can gradually fight for the voice of the industry, eating away at the competitor's user base, ultimately affecting patients to choose their own hospital. This is what I call Hospital Blog Media Marketing.

Of course, the establishment of such a hospital blog is a long-term process, and a short period of time can not evaluate the effectiveness of blog marketing, the need for far-sighted hospital sustained investment to obtain practical results, and is likely to have some unpredictable risks. It is worth mentioning that this marketing style and traditional hospital blog does not conflict, the hospital can establish the official blog and this Third-party blog. As for the effect of blog marketing evaluation methods, there is no complete evaluation model, but can refer to the network marketing methods of evaluation of other ways to carry out.