Medical health care Products Industry Network Marketing breakthrough-site content!

Recently microcode interconnect (http:// www.micromarketing.cn) received a customer demand, do nutrition tonic industry, products are absolutely good things, brands have some influence, in China has been many years, but recently seems less than before the fire, take hands feel excited, finally can try, why so, now the health care industry competition has reached white-hot Extent, due to the limitations of traditional advertising, more and more health care, health care products related industries, can only make every possible use of the Internet, this limit is not too much place, a big fuss, but carefully read the site, or the manufacturers of large search, search out of the manufacturers to introduce products, or a burst of God's strange effect of praise , to be "daunting", the best possible to calculate Amway's health care products, as well as the Chinese Dong Donkey-hide gelatin site, but also know that plus some health care common sense, but now on health care resources of the article in many health portal sites and many countless, rely on these does not seem to be a good solution to the problem, Of course, as for this kind of industry website most did not do their own site optimization work, there is no good performance in the search engine, nature can not promote, no one to Xiao, the real demand of the people can only be on Taobao, or to the mall to buy a satisfactory product, a lot of people on the Internet can only be reactive, how big business opportunities to waste!





main reason or because many enterprises in the domestic network marketing is too shallow, not much practical experience, did not study their own customer base, but did not study the network of customer groups, today just see a number, Chinese netizens have reached 162 million, so many people, and health care topics are regardless of age and gender conditions, how to catch more people's attention, in fact, network marketing and the core part has long told the enterprise approach, that is how to do the content of the site.





Content of the site to consider product content and knowledge interesting article two level is correct, but there is no one health care company can make an organic combination of both, so also did not have the ability to attract visitors to the product through the content of the attention, to directly see the product of the people, Nor did it cause consumers to buy directly through interesting and informative articles, although more and more online instant communication tools, greatly facilitate the site and visitors at any time interactive communication, but these are external tools, not to attract customers, so it is necessary to each health knowledge of the article after the binding of related products , whether the customer is really going to pay attention to him, but through the study of the visitor's behavior, this is better than not to do a lot more, and the greater the relevance of the better, in turn in this product introduction page also has relevant knowledge articles, so that visitors to understand the all-round understanding of products, can be less with some exaggeration of the practice, the current era, Consumers have been different that year, what is what, do not have to be abducted, do not naïve to think that network access to the crowd are good cheat, instead of today's internet users than ever to lack of trust in the content of the network, so the more iffy, your website credibility more at the end.





do a good job of the relationship between the two content, will certainly bring unexpected effects on marketing, in fact, this is similar to the planning of traditional advertising in essence, sometimes not necessarily to direct the product in front of people, the goal of the need to focus on people, and then guide him to find the most satisfactory answer, that is your product , so far more than you can say directly how the product is more susceptible to attention, the biggest advantage is that perhaps the previous only focus on the content of the people, because you are attracted to the content, over time, your product brand has been established in their hearts, such customers for the enterprise to bring long-term value is immeasurable, as long as the content of this stick to do, Brand promotion is still difficult to do things? This precedent is no secret, the United States Bodybuilding.com is the U.S. 820.html "> Network retailer ranked 160th in the top 400 of the site, his site is based on health, nutrition, weight and other nearly million articles as the main means of promotion, Because of these most basic optimization work, makes its visit steady rise, the station's daily traffic is about 160,000, the light website library number of pages to reach 16,000, they have 400 writers, but also is the health, the plastic body profession inside expert, through the content guide, Its product sales and brand awareness has been greatly improved.





Through this case, domestic similar enterprises can be inspired, always said to do site optimization, always think that spend a 2000 or 3000 of their own keywords to do a good job on the business, whether you can realize that to get a better ranking, in addition to do the technical details on the work, Must be grounded in the visitor's perspective to do what they care about (this is a focus) to increase the user experience, in order to get good rankings and traffic, while the biggest advantage is to bring more business opportunities, no good content, even through some means of local page to get a good ranking brought great traffic, But how many opportunities can you guarantee to convert or retain more repeat customers? So the content of the website is a very important promotion factor, as the network marketing this point must pay attention to.