Micro Bo Marketing actual combat share microblogging marketing knowledge popularization

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I. Weibo marketing

The origin of Weibo marketing should be the "Harem elegance" event, the concept of micro-blog marketing was raised. In fact, on the Internet platform, as long as people can do a lot of places to do marketing, micro Bo such a new platform, more and more popular, according to the latest CNNIC report, the first half of 2011 China's microblog users from 63.11 million to 195 million, the proportion of mobile phone users using micro-blog from the end of 2010 % up to 34%. Therefore, the 200 million Weibo users became the network marketing personnel battleground, micro-boping platform is also called micro-bo marketing.

Second, Sina Weibo and Tencent Weibo

In addition to Twitter, the biggest microblogging platform in China is Sina Weibo and Tencent Weibo, and other microblogging platform, Sohu Weibo has been exerting force, but now not how to drop, NetEase micro Bo want to poor easy competition, but also no improvement, so today just talk about Sina and Tencent.

Sina Weibo than Tencent Weibo opened a full year earlier, the first advantage is still very obvious, so now to see the Sina microblogging activity is slightly higher, but the difference is also slowly narrowing. It is estimated that people often hear that Sina Weibo's marketing effect is better than Tencent Weibo, because Sina Weibo users are active, high-end and so on. In fact, I personally do not agree with this view, because:

1, Tencent users are not necessarily low-end, 10 years ago, Tencent users can be said to be young, but 10 years later, today we have grown up, but also do not deny Tencent students more users, in fact, should say Tencent users covered all levels of people.

2, Tencent Open. Tencent's 600 million active users Sina is not comparable to, and now Tencent will microblogging and clients, games, QQ space, news and other products to get through, coupled with the current q+ open platform, the future of the destiny can be imagined.

3. User experience. I do not know if you have played Sina and Tencent Weibo, many people after the use of Sina Weibo user experience is much worse than Tencent Weibo, in fact, I personally feel that Sina Weibo has a lot of local experience is too bad, especially access to open speed, some people on the micro-blog forecast, Sina Weibo will lose to Tencent Weibo, And it was lost in the user experience. Everybody is the website operation aspect Expert, this everybody may personally go to experience.

4, user activity, to see some of the two platforms on the comparison of some data.

To give a recent example, the Wenzhou through train accident, two platforms on the number of topics can also be a simple judge of the user's active degree. According to the following picture shows, as of 30th, Tencent Micro-Bo train accident topic of 18293055, Sina Micro-bo car accident topic for 9858827.

And you can see, the same user in two micro-Bo fans number similar, send the same content, you can go to see the two forwarded quantity aulympic can be compared to the user's active degree.

5, in fact, why are said Sina Weibo marketing effect than Tencent's good, I think there is a reason, that is, some micro-blogging marketing agencies, because microblogging marketing is also launched from Sina, Sina Weibo users first through micro-Bo forward to make money, so slightly mature microblogging marketing organizations are in Sina, Some things say more people, it becomes true.

6, there are many people should know how to buy and sell fans, in fact, this in Sina and Tencent have, this kind of buying fans are actually fake, are dead users, it is impossible to be active, now the situation is Sina fake fans are too much, Tencent also has, but Sina more crazy, because all think Sina marketing effect well, All think Tencent has no marketing value, there is no need to buy the fake powder Tencent. In this proposal you do not buy fake powder bo, a This is self-deception, two whether Sina or Tencent, will one day clean up this part of the fans.

From the above points, can also be roughly understood, in fact, Tencent Weibo is not worse than Sina, and ultimately more than the possibility of greater.

Iii. How to add fans (listeners) to Weibo

Call on Sina fans, in Tencent call listeners, how to increase the fans is also a matter of concern. In fact, unless you are a star or celebrity, you can get the official recommendation, otherwise it is not likely to automatically add fans. At the beginning of the microblog is also the most easy to increase the fans, now early play Weibo users, can adhere to the current, basically have hundreds of thousands of of fans, but such a good opportunity has not existed. So as a grassroots, we still have to earn a big fan

Sina Weibo: Mutual powder, this is the most basic way, but also the fastest and most laborious method, because pure is the manual work, the fan increases quickly, but also tests the human endurance. In Sina generally have the micro-group of powder, there are mutual powder QQ Group, before there are some Sina mutual powder third-party applications, increase fans or faster, but later these applications are banned Sina, and now Sina Weibo also restricts the number of daily attention and cancellation, as if it is not more than 500 fans a day. For Sina Weibo, I am not very familiar with, so the way to increase the number of fans is not too much to share. Just learned that Sina now manual attention limit 300,API is 120,API cancellation is not limited.

Tencent Weibo: Tencent Weibo is relatively easy to add to the audience, but there are a lot of restrictions, Tencent Micro-blog limit to listen to 100 people every day, but also not limited to death, because after listening to 100, can continue to listen after a period of time, and in the web version of the micro-blog to listen to users, listen to a part of the input verification code. But this also can not block the imagination of the Netizen, want to break the limit that listens to 100, that is in QQ space and QQ client listens, this is unrestricted.

Tencent Weibo has a "mutual listen Brigade" topic, in this topic, everyone is to listen to each other, so this is the easiest to find listeners, but also the most important position to listen to each other. Another important thing to pay attention to is that Tencent limit listening to 2000 can not listen again, so many users listen to the full after the cancellation before the listening, so you can continue to listen, but to do so is to cheat listen, do cheat to listen to people will be scolded, and serious also will be Tencent seal number, This should be noted that Sina Weibo also has 2000 of concerns about the restrictions. There is also a good faith mutual listen to the topic and listen to the brigade is the same.

Another important way to increase your audience is to push each other, is to find some microblogging users, each day to broadcast each other's microblog, in fact, is also equivalent to each other to recommend each other to their listeners, so every day to find more people to push each other, to increase the effect of the audience is more obvious, and this does not belong to deceive, Generally does not result in official seal number. But pay attention to is that you send the micro-blog content to be good enough, so that more users broadcast, and you push the interval can not be too short, too short will be brushed screen, will cause users to cancel listening to you, serious will also be banned.

The above is the current commonly used two methods to increase the audience, but also the effect is better, of course, there may be other methods, but also have to study and share.

Four, Weibo money

As we all know, Weibo can make money, for individual users, as long as you have enough fans, you can receive some forwarding business, at present, still have a lot of friends through micro-blog to make money, in this respect, the advantages of Sina Weibo is more obvious, because Sina above Weibo marketing company more, Customers believe that Sina Weibo's effect is good, so are willing to invest in Sina Weibo, and Sina high fan users (generally more than 100,000), is also very popular with the microblogging marketing company, many micro-blog marketing company gathered a large number of users of micro-blogging, received The Advertiser's list, It then distributes The advertiser's microblog to the high-fan microblog users, and then pays the commission based on the number of fans. I know a few friends also do this business in Sina, before he can listen to 2 to 300 per day, once a month income million, but it seems more and more difficult to do.

Current forwarding price list I didn't get it. The previous 100,000 fans seem to be 50 to 100 dollars (generally 10,010 yuan or so) you know, on Sina Weibo, many fans high grassroots micro-blog accounts are Cai under the hands of hundreds of thousands of, millions of accounts have, gathered so many accounts, The marketing effect is still very good, the business is also very good estimate. Tencent above is the same, but said earlier, outside the spread of Tencent Weibo marketing effect than Sina poor, so in Tencent do Weibo marketing is relatively small.

See from the above, can actually make money from two aspects, first, as a microblogging user, forwarding earn commissions, which requires you to have a high fan, high-quality accounts, and to be active every day, update content every day, interact with fans, cultivate your fans loyalty, in other words, like running a website, update the content of the site, Focus on user experience, interact with users, retain users, etc. When you have a high quality microblogging, you can take a little Bo business, good words income is good. Of course, if you do not want to take such forwarding business, in fact, you can also through micro-Bo to their own site diversion volume, to cultivate a website with their own account related to the topic, through the microblog to attract users to enter your site, so the effect is more obvious. Also can sell their own products, generally more suitable for Taobao sellers, or Taobao customers. For example:

You can take a look at this screenshot, this is a Taobao guest on Weibo on a promotion, through micro-Bo sent such a content, with the Amoy link, we can see the effect: 1924 real users of the forwarding, hundreds of users of micro-blog consulting product effect, as to the end of how much revenue, this I did not get the data, But I think the income will not be low.

There is also a way to make money, that is, as an intermediary, the previous microblogging marketing company, you can go to The advertiser's ads, and then to find high-quality microblogging users to forward, except for the distribution of users to the Weibo commission, is to earn the difference. It's good to be able to juggle at both ends, when an intermediary is also very good.

V. Enterprise Micro-blogging operations

Talk about enterprise microblogging marketing, this one said the topic is longer, the following briefly, and then give an example. Enterprises to carry out microblogging marketing from the following points to say:

1, Training account

First of all, as a corporate microblog, the official account is necessary, first as an official account is to communicate with the official gesture and netizens, the hair Micro Bo represent the official behavior, so some people say that the official Weibo can serve as customer service, spokesperson, Corporate brand image window. But this is also the need to run the official Weibo, by hand. It is understood that many companies have set up a post "micro-blog Operations Commissioner", the current demand in this area is constantly increasing. Operation of the official account need to do a lot of things, not discussed in detail today, another day with your friends to study. However, the basic tasks are: the development of the official microblog fans, daily update of the official micro-blog and exchange with users, the official microblogging can not only send ads or links, according to their own brands, products and other relevant content, which we can observe the fun Play network microblogging, as well as a small box of micro-blog, as a brand microblogging, do very good.

The other point is to train the auxiliary account, only one official microblogging is not enough, but also there are many restrictions, as the official microblog, there are restrictions on micro-blogging. Can be more than two or three auxiliary micro-blog, but also related to the account number, and so on these several micro Bo also have a certain quality, for the official microblogging activities, etc. will have a great help.

2, micro-blogging activities are currently the mainstream microblogging marketing methods, enterprises to carry out micro-blog marketing activities are many, some in order to increase official fans, some to promote new products, new brands, some direct marketing products, etc., to do a good job in enterprise microblogging marketing activities, before I wrote a simple article " Do a good job of microblogging marketing activities in the early 8 preparatory work, we can see.

In a move to do a micro-blogging example, Haier Mall in Tencent Weibo do a phase of activities: This is the Haier Mall 51 o'clock event, the event lasted 6 days, a day to send a micro-blog, send different prizes, according to statistics, every day there are 1 to 3,000 of users broadcast and comments, the event has more than 20,000 member participation, Are direct microblogging users, brand exposure is still very high, and the cost is a number of gifts and some PR costs, high cost performance.

Another example, one called the WEBQQ Network, was developed by an application posted on the Web site and then posted via Weibo to attract users to use this application.

Finally, the new online application of more than 10,000 people, in addition to the application of the page to bring the site 20,000 IP. Of course, this also has Tencent application channel some traffic. But also through micro-blogging activities, the popularity of this application brought up. Therefore, the individual microblogging may not be very obvious effect, but the combination of other applications Tencent, the effect will be greatly increased.

OK, today's marketing of micro-blog on the roughly share so much, look forward to your discussion.

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