Micro BO Marketing Conference inventory network hotspot Weibo has become a new marketing "weapons"

BEIJING, December 28, Xinhua (trainee reporter Xu Lezing intern Li Mengqing) "On the Tip of China", "Chinese good voice", "Jiangnan style" ... 28th, held in Hangzhou, 2012 Zhejiang Micro-Blog Marketing Conference, the industry to take stock of this year's micro-Bo hotspot. This year, through micro-Bo Hot topic countless, for enterprises, Weibo has undoubtedly become a new means of marketing. Reporter learned that this conference microblogging marketing big guys are generous to impart the secret of successful marketing, the scene lively and extraordinary.

Microblogging marketing refers to the implementation of a marketing approach that creates value for businesses and individuals through microblogging platforms. Microblogging marketing involves the scope of certification, effective fans, topics, famous Bo, open platform, the overall operation.

2011 China Innovation Marketing 100 people, Sina local station Business Department general manager Ge Jingdong 28th fine Count 2012 Micro Bo Hot topic: Valentine's Day, Spring Festival, the tip of China, Beijing East Suning price war, Jiangnan style, Taobao double first-class.

"The 2012-year economic situation is not the best, but commercial consumption is still hot on Weibo," he said. Ge Jingdong said that the hot spot reflects the changing lifestyles of consumers and the sharing of shopping on Weibo.

The business competition is fierce today, Weibo undoubtedly becomes the secret "weapon" that the enterprise wins the first color. such as the Chinese sound final night, on Sina Weibo to create 5 million of the topic of discussion volume; New Year file comedy blockbuster "People again embarrassed" in micro-blog caused hot discussion, its box office innovation high 700 million yuan; Dell Company to move the entire background system to its official microblog, front and back of the platform can be transparent interaction with consumers; a hotel in Nanjing, Dedicated to the use of its official Weibo collection of hotel guests experience and complaints.

Ge Jingdong said that Weibo is a social tool rather than a propaganda tool, companies can not only stare at its propaganda role, to more consider the feelings of consumers to use their marketing functions.

It is reported that the theme of the Micro-blog Marketing Conference is "to seize the initiative, grasp the marketing future", the day of the General Assembly, a lot of micro-broad on the scene to impart tips.

Sangdo Micro Marketing general Manager Shing Summary Enterprise Micro-Blog marketing: First of all, to establish the company's micro-blog marketing department; second, to create micro-BO brand department, in micro-blog for creative dissemination and promotion; Third, to form a micro-blog sales department, starting from micro-bo E-commerce.

Jianhua, President of MasterCard Group, said that everything had done too much cost of television marketing, film, and also done public service marketing, but now found that the use of micro-bo, the input-output value is greater.

Social media marketing experts, Sina Micro-blog consultant tension with the "take the sky to travel" case expounded the point of view: To do the promotion of the time can not be in their own position, the company to do when the spread must be put down posture, let users take you to go.

In addition, Sina Zhejiang General manager Tanaka Tanaka introduced, in the Sina micro-blog Zhejiang region, the entire Sina network of Zhejiang Weibo netizen more than 35 million, government Weibo registered more than 10,000 people, Enterprise Micro-blog registered more than 30,000 people, Zhejiang become a veritable "micro-broad province."