Mouchangqing: Talking about the promotion of online shop

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

E-commerce is not the main direction of the development of the Internet, which is widely said in the industry. Now do E-commerce site more and more people, including "Network Shop" is the most common e-commerce in the existence. Because the construction cost, the technical threshold is very low, therefore the shop is also the most popular. The promotion of online shop is also the attention of most people.

I have also been in the shop for a few days, but there is no good experience. Just their own current job is also related to E-commerce, there are a lot of friends around the shop run a vivid. So also eyes and ears aoi some shop to promote the information, and then synthesize their own views, and everyone to exchange under the promotion of online shop.

One: Open the shop in the mainstream Consumer-to-consumer platform

Remember before add me QQ ask how to do the promotion of people, a lot of is doing E-commerce site friends. At that time I have no practical experience on how to promote the shop, but go to the well-known Consumer-to-consumer website to open a shop, I think is most do on the Web site to sell goods must do.

First in Taobao, Pat, ah, such as Consumer-to-consumer platform open shop is not to spend money, can be said to be 0 cost. Some of my friends around Taobao have AH and other places to open shop, one months to earn the W yuan money, and did not do in other places to promote. Visible Consumer-to-consumer platform's power. Now a number of well-known companies in the website Taobao have AH and other places to open the store, the remaining small and medium-sized businesses have no reason to give up consumer-to-consumer this free marketing channels of products. Independent E-commerce site and Consumer-to-consumer Shop can exist at the same time, and in the shop, you can leave their own official website address, also disguised to their own website to promote. After all, open shop, the first purpose is to sell products, as for users where to buy, in fact, this is not the most important.

Second: Soft text promotion (Word of mouth spread)

E-commerce type of website, I feel particularly suitable for soft text promotion. Through the voice of the 3rd party to promote, it may be easier to get the user's trust. For example, pretend to be a buyer, write some ideas about the purchase of goods. For example, selling women's clothing, from the user's point of view to write a piece of their own experience, or clothing with the experience, intentionally or unintentionally mentioned where to buy. Then the article to some female users more than the forum published, such as 55bbs.com www.haott.com Forum. In order to achieve better results, can even buy some of the forum's old users to help publish, so as to gain more people's trust. You may also have seen some of the acquisition of the old ID of the forum advertising information, the other party why will buy these IDs, I believe we now understand it.

Third: Join Consumer-to-consumer promotional activities

Now the mainstream of the Consumer-to-consumer Web site, basically every day in the site recommended merchandise promotional activities, to stimulate the desire to consume consumers. If you are in the Consumer-to-consumer store can join these website promotions, sales certainly not a problem, but the activity is not everyone can participate.

First Taobao do not have to consider, because now add Taobao any activity is to charge, I am here today is not want to talk about the promotion of pay. Here is mainly with you recommend "Baidu" "Tencent Pat" These 2 new Consumer-to-consumer website. Although the 2 of the popularity of Taobao, but there are Baidu and Tencent, the 2 Chinese users most of the Web site support, traffic is also very considerable. Yes and Pat in order to attract more merchants to settle in, catch up and Taobao gap. As far as I know, there are, pat these consumer-to-consumer sites, there are shop-oriented planning. As long as your products have characteristics, good quality and inexpensive price, there will be a chance to become the focus of the recommended objects, free to participate in the various promotional activities on the website.

Four: Window Promotion

Now the market price of the window is 1000IP/5 yuan, assuming you have 50 yuan in profit. If you spend 25 yuan to buy 5000IP window, as long as you produce a valid order, you still earn 25 yuan. Of course, do such a promotion has a certain premise: the first product to be popular, many people have this demand (such as clothing, mobile phones and other products). The window address is best consumer-to-consumer the store on the website (because most people have accounts, and pay more trust, the user to buy a low threshold, directly to play a single commodity address (preferably has been sold a lot of single, because people have such a mentality, see a lot of people have bought, is good things), and finally for the user group of goods, Select the corresponding website to purchase the window. The chances of generating orders will be highest. This experience, is a friend of mine has practiced, determine effective I just here root everybody share ha.

V: Other

SEO: I have a friend, once put a well-known clothing brand keywords, with their own Taobao shop optimization to the first page of Baidu. Only a pity later Taobao was sealed by Baidu, now want to do through the shop to optimize, Taobao can not be expected. Shop Optimization Way, and the traditional site is no different, here I do not speak in detail.

Bidding rankings: In fact, I have always felt that E-commerce site the main core or quality of goods. If the commodity is unique enough, the cost is low enough, completely can spend money to consider to do Taobao through train, Baidu bid rank these pay promotion means. Although it will cost a sum of money, but as long as the commodity is good, the purchase conversion rate is high, also can have the good profit. To do such a promotion, data analysis is very important, accurate calculation of how much money to spend how much money to enter a virtuous circle.

CPS: E-commerce is the most appropriate way to promote the alliance is CPS, pay by effect. It's the same as the current Amoy meaning. Now most alliances have to take CPS business, but this product also has certain requirements, too unpopular products, or too low profit products, the alliance may not answer. Even if the alliance reluctantly next, few sites are willing to launch. Of course, if your data system is relatively perfect, sufficient manpower, you can not through the alliance, directly to find the right site to do business cooperation CPS.

Today, first write to this bar, the promotion of online shop, I am still groping learning. Shop promotion means very much, today mainly wrote some I know a small part, not to write shop promotion methods Daquan ha. Welcome to have E-commerce website to promote the experience of friends, comments advice. E-commerce in the future is the most concerned about the type of site, I would like to write more points and E-commerce-related articles.

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