Mr Guo's job and wild hope: diversifying and playing the fan economy

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Before: As an atypical steel wire, long and not careful observation of Guo's many news and gossip, for the recent years cloud and Guo's diversity of the way some of the observation of the impulse, a few years later can correspond to see ~ a little meaning ~

——— Gorgeous split line, micro-letter male: digitalmarketing ———

Who is the most successful artist in the country?

It is difficult to find a verdict.

Who is the most successful artist in the domestic commercialization?

If you put this position on Zhao Benshan or Guo, there must be no particular controversy. For Zhao Benshan's huge commercial layout to put aside first, to focus on exploring the undistracted of the diversity of the road, in his business diversification of the road, there are too many factors can be discussed with fashionable nouns, such as Internet thinking & fan economics. So let's take a look at Guo's commercial path.

There is a clear dividing line between Guo and Cloud's business diversification: Undistracted's break.

Before "undistracted" became a traitor, Cloud's commercialization of the road is "vertical expansion": the so-called longitudinal, is the theatre crosstalk as the center, the expansion of the commercial performance market, the use of television, a strong medium of active cooperation, through variety shows, homemade TV dramas and other cloud crosstalk artists to the wider audience- The stage of success of this phase is cloud in the three-Li Tun store opened.

This and uncle uncle's thinking in line, through the sketch and TV series to cultivate the popularity of the disciples, so that all over the Errenzhuan business market booming.

But after "undistracted" left cloud, it was possible to feel that Guo and cloud had a significant change in the overall business strategy.

Change both internal and external causes. Internal cause is undistracted four little break, there is a period of time cloud is a loss of backbone, Yu Yunpeng is a little late to replace the appeal of four less, but and cream He Yunwei than, Yu Yunpeng in the business performance, but in the film and the comprehensive arts, has not shown enough appeal; external cause is, With bTV, Guo began to go out of Beijing and Tianjin and Anhui three began in such as Jiangsu Satellite TV and Guangxi satellite TV, such as the road, and ultimately rely on a number of TV programs in Jiangsu Province to open up the Jiangnan market, and will cloud opened to Nanjing-so there are friends worried about "very good" after Guo in Jiangsu Taiwan There is no program, rest assured , to Cloud, Guo is bound to make a difference in Jiangsu TV.

or the TV station, or because in the film and television performance is not good enough, cloud on the one hand to strengthen the layout of the business, from the domestic expansion to overseas, on the other side, on the road of diversification has a lot of investment, and achievements, in addition to crosstalk-related theatres, restaurants and costumes and film and television dramas, The most brilliant performance of Guo's business diversification in recent years is undoubtedly: lavender cubs and the market to enter the mask.

Lavender Bear: It should be 2013, the domestic quietly began to popular this Australian lavender cubs ... Although the domestic Taobao sold a lot of not necessarily from Australia, but the genuine Australian cubs indeed Guo's industry in Australia ... This really let a lot of people surprised, often referred to the client "fashion" elegant undistracted out unexpectedly led the fashion craze.

Bo Bi-Water mask: On Weibo, Guo said the mask was a more than 10-year-old product, the recent acquisition, which is the overall responsibility of the mask, basically this is the industry of Guo-Guo on the micro-blog on the face of the mask is not so fashionable, but for sales should be a good upgrade.

Looking back on the business diversification of Guo and cloud, it can be read in the fashion of "fan economics".

In the early days when there was no visibility, Cloud's business was the top of a die-hard fan, and with Guo's reputation, he developed a portrait of film and TV shows around the theatrical crosstalk model, and Cloud's business was in full swing.

And in the bTV and undistracted four less broke, old Guo is a way to continue the vertical development, will do a better business performance, and will be the road of comprehensive Arts in various satellite TV blossom-although the film and television works passable, but also make cloud disciples have the opportunity to face; He should have recognized the unpredictability of his dealings with radio and television, and, out of the sensitivity of the crisis, he had gradually made his business abroad and in other fields, with the Australian Cubs and the mask.

Guo's commercialization of clear ideas, fully their own visibility and influence of business mining, which is the most typical characteristics of fan economics; in the diversification of the expansion, Guo also let himself accumulated years of networking meritorious, Australian cubs and masks from Guo's own influence, may not be covered, But TA's friends can cover enough fans, so Fan Bingbing, Sun, Zhang Xinhui, Massou, Liu Yan, Yang Gongru, Mengfei, and so on, all help Guo in playing the fan economy this one step further.

As for his business expansion outside the show, the future will be difficult to say, but Guo's choice of two products are high profit margins, but need marketing to promote the sale of products, marketing nature is undistracted Master's strengths.

How powerful is Guo's "marketing", in the days of the worst of the article, once and friends to talk to the article should be asked how Guo crisis PR-this thing will fall on Guo's head, old Guo will not be silent, Guo counterattack the Magic weapon has two: one is humorous, two is provocative, enough to dissolve all crises. This is a digression, small talk.

Summary: The commercialization of Guo and cloud is the core of the crosstalk of the theatre, vertical expansion of television and film and TV, through television and the network will "fame" continue to expand, horizontal expansion, whether out of the crisis for the sensitive or benefit of the pursuit of mining capital and network potential, to enter the Australian Cubs and mask fashion business .... This should not be the whole of Guo's path to pluralism, but for cloud, it is undoubtedly the most important thing for him to achieve the greatest commercialization in his prime.

This is the case, the Bureau and Wild Hope, the commercialization of cloud run fast.