National Day holiday, four internet new books recommended

Wen/I black horse edit/I dark Horse

This！ Days！ Country！ Qing！ Section！
Thank the party, thank the government, for the country after 7 days of birthday, saying that our country is so great, the time of the birthday should be longer. In addition to number 1th at home to see the national high-speed traffic jam, number 2nd at home to see all over the scenic line, 3rd at home to see the National hotel price increases, 4th home to see tourists everywhere be slaughtered, 5th home to see the train ticket, 6th to look at the country, at home to see the high-speed and plugging, 7th at home to look at the city of the mountain. Determined to become a business dark horse cheese should take advantage of the holiday more reading. Gorky said, books are the ladder of human progress.
Below, dark Horse June for everyone selected 11 period to read the four Internet books.
Dark Horse, learn the food of the spirit!

"Ma Yun in Cloth shoes"

Jack Ma, Ali, myth, you are electricity, you are light, you are superstar!

September 19, 2014, Ali successfully listed in New York, Ma Yun stood on the top of the internet wave, the scenery no two.
However, whether the listing or not, Ma Yun is not a myth, he is the one wearing cloth shoes, Ma Yun, the author of the book is true to show Ma from 1992 first venture to 2014 Alibaba listed 22 years undertaking. No myth, no halo.

You can look at the reader's book:

"He is a man of great honesty and trustworthiness." In Wang Mouth, played nearly 10 years dealings with Ma Yun is a very honest and trustworthy person. Do not have a little shelf, on the players are very serious comments. Loyalty to friends, promised things must be done. Never failed to stand up for personal reasons. This is as Mr Ma himself said: "The competition between future entrepreneurs, not diploma competition, but credit competition, who credit better, who will succeed." ”

He is a man of great personal charm. And the vast majority of those who followed him today are still around him. Just talk about Tsai, a graduate of Yale Law School, who gave up millions of dollars in work, joined Alibaba, and held a monthly salary of just 500 yuan per month. SoftBank founder son only listen to Ma Yun said 6 minutes, in the case of Alibaba completely without field visits, decided to Alibaba investment 40 million U.S. dollars.

He is a man of great long-term vision. Ma Yun is not short-sighted. As Wang said, "Do you know the name and location of other Chinese companies?" Have you ever heard of these famous Chinese companies intentionally leaving their images on the day of their inception, or even a transcript? This is Ma Yun. "In the announcement of the birth of Taobao at the same time, MA clearly announced Taobao three years not to profit policy." When son decided to invest 40 million dollars, MA came back to regret: "I want so much money to do, it is too stupid." In order to retain the right to speak, he ended up with only 20 million dollars. Put the money to send to the people, in addition to MA, I believe that there are few. Moreover, Ma Yun not only "no money", but also special pick people. His demand for the ideal investor must be: long-term vision, concern about the long-term development of the company, not bad money, so will not be required in the short term. ”

Well, I don't say much, everybody read a book.

The sense of participation

The conscience of the industry! Hemajun for the first time with an orange book cover, painted a fat-hoo Yue's "sense of participation", can not help but excited tears. The profession conscience of the publishing industry! There is no need to say the binding paper, the use of CITIC Books has always been a high-quality style. The contents of the book are also Truth, millet and readers do not play virtual, not empty.

Millet openings, everybody still don't hurry to read!

It is said that millet marketing has 22 Army regulation, Hemajun selected 6:

1, a good product is Word-of-mouth engine
An enterprise wants to have good reputation, good product is Word-of-mouth engine, is the foundation of All Foundation. Product quality is 1, brand marketing is behind it 0, no the former all meaningless.

2. Social media is accelerator
Good word of mouth needs to make more people know faster, so we need to use social media, social media is the accelerator of Word-of-mouth communication.

3, Word-of-mouth can be zero cost
I led the first project to start Millet Miui, Ray always told me, you can not spend a penny to do 1 million users? method is to catch Word-of-mouth. Because you have no money to spend, to let everyone take the initiative to praise your products, the initiative to the people around the recommendation, you have to concentrate on products and services do a good job.

4, do word-of-mouth needs of the core users
When the first edition of Miui was released in August 2010, we had only 100 users, who were the first core users of Word-of-mouth communication. by August 2011 Millet Mobile Phone release, MIUI has 500,000 of enthusiasts, millet in the public word of the spread of the field of accumulated enough initial potential energy.

5. Learn to tell stories
In the dissemination, to know how to export good products into a wonderful story and topic! MIUI Word-of-mouth First established, there are three nodes is very important, these nodes are word-of-mouth dissemination of "stories and topics."

6, and users to be friends
What is the ideal relationship between users and enterprises? Tens of thousands of users, there are thousands of ideas, why should they recognize your product? After recognizing your product, why should you actively help you spread it?

The establishment of social networks is based on the trust relationship between people, and the flow of information is the transfer of trust. The higher the trust of the user relationship established by the enterprise, the wider the spread of Word-of-mouth.

Do business as a person, friends will sincerely to spread for you, maintain your reputation, friends are the most trustworthy user relationship. Millet's user relations guiding ideology is--and users to be friends!

"Zhou: My Internet Methodology"

Zhou, Zhou, is destined to be a controversial legend. No matter how you look at him, Zhou is a subversive in the Internet field. He redefined the "micro-innovation", put forward from the subtle point of view, through focused strategy, with continuous innovation, ultimately change the market structure, to create new value for customers. He was the first to put forward the idea of free internet security, so that Qihoo 360 has more than 400 million users.

This book Zhou 祎 internal speech, in-depth interpretation of 360 of the market value of tens of billions of dollars internet thinking 18 words tactic. Do the Internet, do not read this book, you will really regret it!

Hemajun once saw such an evaluation of Zhou text:

"As his former staff, I would like to say that he is a very good product manager, has a good product feel and, more domestic product managers are very short of market awareness, will use the media and users, is the best market manager, but also the best PR manager in China." At the same time, I think he is also a relatively simple person, will be more honest, I respect him.

I said a few details, when I was a journalist, I had followed Zhou to participate in the 3721 various channels of the conference and a lot of promotion around. The most impressive is in Lijiang, from Kunming back to Beijing on the plane, Zhou said to me, how do you sit in the front ah, with me to go to sleep in the back, said to drag me to the back of the seat lying down to bed. As we all know, Kunming to Beijing's aircraft is basically full and with a lot of things, we generally do not think there are vacant, and would not expect to lie down to sleep. But in the eyes of Zhou, there is no rule. Sure enough, he was lying there no one came to drive him away and slept in Beijing.

In the work, I Zhou memory is the most profound is that we basically every month or even every week can receive Zhou to send the book or to the book recommendation, and occasionally will receive Zhou 祎 sent mail, often a collection is several, these emails are mostly open up ideas to share. It can be said that 3721 including Qihoo's many product managers are following Zhou together to read the growth, of course, this one of the fastest growing is often his own. There's one more detail, but it's also not ethical, Zhou 祎 sometimes seeing good articles on airplanes will rip those pages off the books and then share them with the relevant product manager. Zhou is a most humble student and a teacher who loves to share. ”

"Starting a small Business"

This is the Dark Horse's own book, not the old Wang sell melon, puff, "entrepreneurial small defeat" this book is good WOW! Don't believe you look. Three nets ranking are TOP4.

The tradition of Hemajun is grounding gas. There are 21 cases in the book that are not in the editing room, but in the story that happened. 5 major categories of entrepreneurial failure to help you avoid the early start of the most easy to enter the trap. Xiaoping, Hebo, New Wengwen and other big guy in person, one by one point evaluation case venture gain and loss.

Well, a review of dry goods to show you see:

"Senior Entrepreneurship Research Scholar/Dark Horse consultant Rongjin:

The West Meter net at the beginning appears to die in "the cost black hole", but the depth will discover its essence is to the customer demand to grasp has appeared the important question.

The starting point of the West Meter network is that it has found a new customer group "office female white-collar" and has launched a new concept of "office snack". This customer group is a very large group, the "Office snack" market is also a very large market. Theoretically, there can be a lot of digging space in this market.

If you are a "office female white-collar" customer and the "Office snack" market, you need to study the "Office culture" and the office white-collar snack scene carefully.

Social life is the most typical feature of office culture, women in the purchase of office snacks in the psychological state, as well as the psychological state of receiving snacks, as well as the sharing of the psychological state of other colleagues, are needed as a repeat study.

"Look forward", "Show Off" "topic" "Joy" is one of several important psychological activities. Through the setting of the user "waiting Time", the setting of "packaging content", the setting of "Product Classification and cutting", the measures of stimulating and strengthening psychological activities, such as the setting of "multiple consumption and sharing consumption incentive", are the core elements of the market.

The core problem of the West Meter network is to choose the wrong customer demand. Delivery time is not a small company to do. The West Meter net very regrettable point is in the above customer demand many psychological activities chain, chose a very not suitable for oneself, finally has brought the fatal consequence.

Distribution time based on customer "Wait Time" is a very small part of it. But it is a very central dimension of Office snacks and requires two hours to arrive. In the delivery time as a core dimension of the promotion, warehousing and self-built logistics has become necessary. But the cost pressures of warehousing and self-built logistics are not what startups can afford. Therefore, although the West Meter network in the market and the customer made the right choice, but in the customer needs to choose the wrong demand, which led to a series of adverse effects.

The network quickly deviated from its own market, customer groups and customers ' use of the scene, resulting in a full range of rout. Its concentrated performance is the store.

Store in the mode of customer groups are shopping malls of young people, and work status of the "office white-collar" is not the same group of people, the purchase scene is also completely without the office of "look forward to" "Show off" "topic" "Joy" and other motives. It's a new business that's a lot different from the past, and it's definitely not a O2O form.

As a successor to the West Meter network, three squirrels are now developing well. It is compared to the West meter network has two major improvements: first, it through the self-built brand, circumvent the West meter network as a channel difficult to differentiate the dilemma, and through the brand story, let the user form the emotional support; the second to third squirrel in user groups and user use of the scene in the emphasis on "look forward to" "Show off" "topic" and "Joy" and so on "comprehensive experience , but it does not emphasize delivery speed, much less price. But at the same time through the 69 Yuan Free packet mail and a single product 10 yuan huge price drop, to guide people to achieve "many people" "many kinds of" purchase and "share" the purpose of smart to achieve the West meter network mode upgrade. The