Network Marketing 2.0 Core indicators-traffic conversion rate (everyone focus on)

Network Marketing 2.0 and Network Marketing 1.0 The most critical difference is that there is no quantitative assessment criteria for another one has a clear quantitative assessment criteria, and all the work around this standard to carry out.

What is this standard, flow and http://www.aliyun.com/zixun/aggregation/8192.html? Traffic we are very clear, today we say the flow rate conversion.

In layman's terms, the rate of flow conversion is the ratio between the number of effective business consultation and independent visitors, can be counted by month, why is the number of business consulting rather than order quantity, because, the success rate of the signing of a large number of factors depending on the sales or Customer service staff quality level and effort, so we use effective consultation quantity.

What does the number of effective consulting represent? First, the visitor's purchase intention strength. Second, the site's good experience, visitor viscosity, third, the website customer service channel fluent and convenient. Number of independent visitors base. These four aspects, we all can through the network marketing each link and the measure to affect.

For example, we can through promotional means and strategies, affect the visitor's purchase intention strength. We can through the website design and optimize the structure of the site to affect the user experience, through the installation of High-quality online customer service software to affect the flow of customer service channels, through the network advertising, search engine optimization, search engine marketing to affect the number of independent visitors to the site.

So for an enterprise, we have to catch is the flow rate conversion, effective consultation quantity, flow conversion rate = potential sales opportunities = product orders. We use results-oriented indicators in turn to analyze the factors that affect this index, optimize the adjustment of these factors, so that they reach the optimal configuration, then the flow conversion rate has been guaranteed, product orders have been guaranteed.

Hope that the majority of business owners, with results-oriented to plot their own marketing-oriented web site.

such as the adjacent network focus on the enterprise marketing-oriented web site construction, and strive to research and development of marketing-oriented web site system, for the vast number of enterprises to create the most valuable and rewarding network marketing services.

Author: such as neighboring network senior marketing consultant Email:sales@rulin.net msn:ywxchina@hotmail.com

Beijing, such as neighboring Network Technology Co., Ltd.-enterprises around the network marketing expert www.rulin.net (Welcome to reprint, please keep the source of the article and the author with this site consistent www.rulin.net/blog)