Network Marketing and brand marketing breed a win time (I.)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After years of E-commerce attempts to marketing, making more and more enterprises to the understanding of the Internet more clearly, E-commerce want to do well, must be able to stand firm on the Internet platform. At the beginning many enterprises choose Network Marketing, are all fancy this platform's huge potential, network sales broke the time and space limit, the product presented to as many consumers as possible, no matter what products you are, in this huge platform can find corresponding user groups. But if you just think of the Web as your product display and sales place, then your product brand recognition is too low, so easy to fall into the whirlpool of price war. But smart people find it in practice to summarize problems, practice, and then summed up, and finally concluded that only the Internet sales and brand sales closely combined to grow in the internet world, lay a battlefield for you, only network marketing and brand marketing combination, products can be given new life, new connotation, To get more consumers ' favor.

Once the traditional marketing is nothing more than television, magazines, newspapers, leaflets, and so on some inefficient way of communication, since entering the internet era, network marketing has become the focus of enterprise research, the emergence of the network has changed the traditional marketing in order to get through the channel as the focus, the ultimate winning model, Break the traditional enterprises in the number of stores as the market competitiveness of the standard, generally speaking, if your store more, the greater the sales coverage, the more sales crowd, the greater the sales performance. Traditional marketing Limited People's creative ideas, no funds, no store, no good ideas can not be achieved, the advent of the network has changed their fate.

And from the brand marketing, the initial brand communication has not been the attention of people, as long as can sell out, the brand is not important. However, more and more people began to realize the importance of brand communication, in fact, from the perspective of brand communication, the network is nothing more than a propaganda platform, but the platform is integrated with the traditional sense of almost all media forms, but also the aggregation of a large number of potential consumer groups, Yes, the conversion rate of the consumer population is getting higher.

From the perspective of product marketing, the Internet is a marketing and dissemination of the integrated channel, in the network spread and sales of the distance between the closer, that is, to achieve the brand marketing and product marketing integration. It is based on the Internet for brand marketing and product marketing integration, e-commerce began to be more and more people pay more attention and attention, hope to build their own brand more and more people, they firmly believe that a good brand is a symbol of enterprise vitality and guarantee, like Taobao sellers, reputation is more his "brand", The credibility of a high business "brand" effect is naturally high, the result is to bring more customers. So enterprises want to be in the field of network sales will have to do a good job in the Internet brand marketing.

First from the Internet marketing classification, internet marketing early promotion can be divided into:

1, Search engine optimization (SEO)-Soft text optimization, picture optimization, video optimization, map optimization, keyword optimization

2, information Release-for Business-to-business business website product Information release (Business-to-business Alibaba, Ying Business Network, HC network, etc.)

3, platform Marketing-business-to-business Alibaba, Ying Business Network, HC NET, Consumer-to-consumer Taobao, EBAY, Tencent Pat, the 365 shopping mall, Baidu and so on

4, blog marketing-Sina blog, netease blog, Iris blog, Sohu Blog, Baidu Space and so on

5, Forum Marketing-Tianya, Pacific Computer, seowhy, Admin5, point Stone, West Shrine Hutong, Shenzhen window, Oyi, etc.

6, Electronic Magazine marketing

7, Soft Wen Marketing

8, network Advertising

9. Network Activity Marketing

10. Event Marketing

11, question-and-answer marketing-Baidu FAQ, Baidu know, the Tianya bar and so on

12. Viral marketing

Common Network Marketing methods in addition to the above, there are: TMTW calls paid ads, exchange links, information release, integrated marketing, personalized marketing, membership marketing, viral marketing and so on. You can also consider what other network integrated marketing methods.