Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
Network marketing methods are now familiar to the network business, the method is simple; now we have to do a simple way to do a creative, can play a multiplier effect, otherwise it will be less; we must learn to discover the "New World", to do natural things with peace of mind; The Internet emphasizes "sharing" and we want to The first time "share to us most need people."
◇ Knowledge Marketing: As Baidu knows, search (SOSO) questions and answers, through the user's mutual assistance relationship, to achieve a certain "chain lock promotion" effect, according to the classification into their own good channel to solve mutual assistance, enhance your visibility in the circle, so that it produces a "sticky belt" sex; Expand to improve their personal data, reasonable natural appearance of their own content to express.
For example: Baidu knows: http://zhidao.baidu.com/question/188182287.html
Search for questions: http://wenwen.soso.com/z/q251747128.htm?w=www.yisaka.com&spi=1&sr=1&w8=www.yisaka.com&qf= 20&rn=1&qs=4&ch=w.search.1
Attention to the following reference materials and map identification, to make full use of the reasonable arrangement of resources to help users solve user needs.
◇ News Marketing: That is, event marketing, news marketing, depending on the real enterprise line of some significant activities, can produce social effects, planning organizations have a positive sense of activity, and then create a "hot news", and ultimately arouse the media and social attention, and then reach a marketing approach.
◇ Weibo Marketing: It is also a new marketing method in the past two years, the key point lies in how to organize the advertising words; at the same time, it is also related to the Marketing foundation of your product or service and the size of the user group.
For example: Http://t.sina.com.cn/yisaka
◇ Customer Marketing: Granville Guest marketing between the existence of a tender and reward the relationship between the tender period is also your product services show a marketing point.
For example: http://www.zhubajie.com
◇ Network Reds: Network Reds This is also a topic that has been particularly hot on the internet in recent years, but how to use this, it is worth everyone to think, Taobao there are reds, entertainment circles have also burst some network reds, if you are doing product services can consider Taobao mode Reds, especially for the clothing category, In each other's case, plan how to "Fry" their contracted models, reasonable use, do not be extreme.
◇ Picture Marketing: There are two marketing points in the image marketing, the product itself characteristics, as well as modelling and matching, and the other is the visual color control; final performance: refreshing, natural, highlighting product features, color reasonable collocation, and thus stimulate the user's mind to purchase desire.
◇ Paste Marketing: Stick like forum, the interaction is relatively strong, the Search keyword degree is larger, not more than the description, like the use of Baidu paste stick the same. Notice inside the forum or bar, know well, do must do good, useful things, otherwise it is spam advertising, no avail, is the so-called "have asked to answer", "responsive".
◇ Video Marketing: Video marketing is the first to combine the enterprise's internal large-scale activities or events, like the above mentioned "news marketing" like, to have something, there are good things, useful, some of the content of the substantial to video can be useful. Can show business, products, services, news and so on.
◇ Forum Marketing: Forum Marketing Basically most of the people engaged in the Internet to promote personal experience, the effect of how, may be different, perhaps some people think that forum marketing is the release of enterprises, products, services, pictures, jewelry class-related information; indeed, the way it is, But do you seriously organize the quality of a post? This is a problem, to create a public effect, then your posts must have characteristics, can be replicated, readable, otherwise it is also passing clouds, with the wind and go, the first serious planning, and then through the N-Vest IP Internal small hype (is also not enough for the drip, Common drops), good post spam paste then let the user group to review it, browse volume minus its own browsing hype of the more false, the more readable proof; So, you have to display the content of the greater the exposure, if it is the site, the greater the flow of Web sites, the cumulative then you rank the more forward, Users through the search engine to visit the greater the probability of sales will be on the rise, therefore, we do in the process of marketing promotion special attention, do not seek more, only refined, useful things to netizens, can be recognized.
◇ Word-of-mouth Marketing: The local reputation on the internet is reflected in there, like Taobao shop inside the commodity evaluation, the more the more the better, proof of the number of pieces sold, the quality of the product better; The quality of products and services will be the impact of the direct point of word-of-mouth quality, therefore, enterprises in the premise of marketing to improve their products and services, so that can play a multiplier effect, a buyer may inform friends and relatives, we calculate, a person pass a person, 10 is 20 ... To some extent, the word of mouth effect is better than any promotion;
◇ Instant Messaging Marketing: At present, the more popular on the network is QQ to do, MSN and so on, instant pass is characterized by "fast", the first time to the latest news, but also reflects the timeliness and convenience of e-commerce and the absence of regional, like the voice of thousands of miles; method skills are not listed, you probably know more than me.
PR Marketing: PR Marketing to a certain extent to have a certain "relationship chain combination", that is, the relationship between business and the media, government and society, which in turn is complemented by the aforementioned "journalism marketing", through sponsorship activities, public events, and cooperation among large enterprises, inviting media interviews to meet social development and government support, This will produce "news effect" and then produce "Word-of-mouth effect", outsiders can learn more about corporate culture, products and services, and ultimately achieve the role of marketing.
Pay attention to perfect personal data, the enterprise information, for example, QQ group, we can be their own domain name or company services to do to identify, in the communication chat process, in fact, many people do not like AD, which requires their own how to communicate, to make friends for the purpose, and finally achieve marketing. (We take the Isaka brand clothing Network For example: Group nickname is: "Yisaka.com"; in the remark, describe the enterprise culture product in the concise statement and so on)
◇sns Marketing: What is SNS? SNS that social receptacle service, social networking services, based on the six-degree theory, to know friends as the foundation, to expand their contacts. and unlimited expansion of their network, when needed, can get a little at any time, get the help of the network. SNS site, is based on the six-degree theory of the site to help you run friends Circle friends. Like: Network (Renren), 51 space and so on, belong to the membership of the site; in fact, the promotion of marketing staff is no more than where people go, who first found the new continent is the beneficiary;
For example: The Network (Renren): Http://www.xiaonei.com inside the "new" "Log" "album" "Sharing" can actually be used, enough to naturally appear, otherwise it will be useless. Pay attention to the novelty of content design and improve personal data.
◇ Reviews Marketing: Comments on marketing is actually our Word-of-mouth marketing inside the online Word-of-mouth marketing, this is not just an evaluation, but a consumer of the enterprise's goods and services affirmation and recognition, at the same time, his/her comments will play a word-of-mouth chain effect, good and bad, sales of good and bad may be triggered here. A good comment will be given to the next consumer, his/her evaluation is also better than any business promotion of marketing, conversely, good and bad products and services by the market to speak, so it is recommended that all types of businesses in the business process must be market-oriented consumers, there is no market, then your products from the thought that good, No one cares.
◇ Creative Advertising Marketing: Creative advertising everyone in the implementation process must not forget the nature of advertising, too abstract is not necessarily a good thing, the common people can not identify; Advertising must do two points, the transmission of information, to enable consumers to understand, to be able to reflect the value of the brand.
◇ Blog Marketing Strategy: There are two ways, a use of Third-party blog platform, such as: Baidu Space, Sina blog, and so on, release the relevant information in the enterprise; the second is the Enterprise's own blog channel, draw out the enterprise internal writing ability of staff to update, accumulate over time, timely update, timely follow-up user messages, and finally achieve marketing purposes.
For example: deathghost:http://hi.baidu.com/sunzhifeng2008
◇ Viral marketing: viral marketing First of all, we do not consider low-level, but through a set of reasonable strategies to guide and stimulate the user initiative to promote, is based on two-way mutual benefit on the basis of a marketing model; a word-of-mouth chain effect marketing, in the user benefit of the premise of the unconscious in a promotion; what we need to be aware of is " Hot "degree to be high; for example: free space, free two domain name, convenient service class, free counters and so on, they feel good in the process of using the Word-of-mouth (online/offline) method to spread.
◇ Encyclopedia Marketing: Wikipedia, we may have some understanding, for example, Baidu Encyclopedia, Search Encyclopedia, Interactive encyclopedia and so on. The company's cultural and historical product information should be properly edited, can also play a promotional effect, especially for Baidu search engine users, we try to choose reasonable use of Baidu products, to a certain extent, Baidu is the first focus on their products, the same keyword first appeared may be some of the internal Baidu itself, So we can use it well.
For example: Baidu Encyclopedia (http://baike.baidu.com/view/4517569.htm)
Search Encyclopedia (http://baike.soso.com/v10379697.htm)
Search Engine Marketing: There are two kinds, one is the advertising input (Baidu's bidding rankings, Google's sponsored links, etc.), the other is for their own site optimization.
OK, here, there are other marketing methods, we can reasonably use: e-mail marketing, database marketing, offline marketing (elevator advertising, body advertising, internet Café desktop ads, distribution flyers, etc.).
The basic promotion method is so many, the method is many, but there may not be a few do good, the inside part of the marketing law is basically interoperability and complementarity, so, we must do a good job every detail, with the usual mentality to do a good job every step in the development of seeking innovation; marketing everywhere, or I last said, in a word, An icon, a Web language can become marketing.