Network Marketing-The blue Sea of enterprise marketing

Recently by Alibaba, Yahoo's invitation in Guangzhou and Shenzhen to explain two of online marketing to create marketing blue sea courses. I personally from 05 began to study the "http://www.aliyun.com/zixun/aggregation/17839.html" > blue Sea Strategy, especially when I contacted the network marketing, I found that for small and medium-sized Enterprises, network Marketing is currently the ideal tool to create marketing blue sea.

"Blue Ocean Strategy" the most core value embodiment is the difference and the cost superiority simultaneously, thus achieves the enhancement enterprise profit value and the customer utility value, then this time our enterprise very contradictory, how can realize reduces the cost while realizes the product service innovation. I may as well take the network marketing and everybody analysis is clear.

First we understand the value of the customer and the enterprise itself. The value of the customer is not hard to find, it is determined by the utility of its use of product services and the selling price of its products and services. In our opinion, it is common sense to either lower the price, reduce the utility, or turn the utility into a better one. And the enterprise's own value is by the product service price and the cost manifests, the price low cost low, the price high cost high, seems this is also the common sense. So we think it seems impossible to pursue alienation and cost advantage at the same time.

But in fact it is possible because the whole strategy is formulated in a pluralistic and diversified setting. In the conventional competition theory Michael. Porter Competition Trilogy, the competitive power into five, then we might as well ask ourselves a question, is not all the competitive elements we must pay attention to and make great effort to compete? So we have to grasp some of the key points that we have the ability to grasp.

And for our small and medium enterprises, we can grasp, in fact, the biggest should be marketing. The diversification and strategy of marketing is already very important.

Many SMEs choose a lot of marketing models, but in fact many are worthless. Business, we are seeking to maximize profits while reducing costs. Many marketing methods are either expensive or ineffective, or the first investment is too risky. Let me give you an example of the advantages of network marketing:

1. Equal market opportunities and reduce market barriers

2. Low investment risk and high return on investment

3, information display flexible, interactive and efficient exchange

4, the effect is measurable, reduce blind investment

The use of network marketing to develop the market not only low-cost and can complete the whole marketing product promotion, brand communication, customer service, market research and so on. For small and medium-sized Enterprises is to be able to directly generate orders of the active licensing mode of marketing.

In both lectures I will talk about a Guangzhou hospital case, in September 05 before the use of television and outdoor advertising marketing, the annual investment in about 3 million, but the effect is not obvious. The main reason is that peers do too much, many people see that they are not formal as dogskin, and cost too much. Later chose to use Network Marketing to develop marketing, the annual investment of less than 1 million, but to achieve the previous three times times the effect, now other ads almost do not.

This is a typical use of network marketing to explore the blue sea case. I analyzed their strategic layout and value curve, they created the blue Ocean through the network marketing.

Network Marketing under the network economy environment is the inevitable product of social development, and small and medium-sized enterprises can use it to jump out of the marketing Red Sea and create new blue ocean for themselves.