Network Marketing who are you? Yu including network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Some enterprises because of contact with the network for a long time, they will feel that they are very understanding of network marketing, and even some good advice began to ignore. And even think of yourself as an expert, of course, to say something less modest, they to the size of the network marketing theory article may be seen a lot, but the real practical, can be used for their own and the effect is not much, perhaps some people really understand some of the network common sense, of course, see more natural will also understand a bit more. But in the application of the time is still in the ignorant state, because there has been no person to correct out, they also have not known that they are in a misunderstanding, today I have a simple talk with you about my understanding of the network marketing, but also the existence of a common enterprise problems, we carefully look at whether you belong to this team. The following viewpoints are all the personal experience in the past enterprise promotion work summary, take out and share with you, hope to be able to contribute to the development of network marketing a little strength, factual statement, verbal offense, do not shoot bricks oh.

First, the company is very fashionable, n years ago, the construction of the website, spending tens of thousands of dollars, is very proud, thinking that from now on can be in the field of E-commerce, but the effect of a period of time is not ideal. In fact, perhaps your site has a lot of problems, to tell you:

1, the site location is not clear, is to sell, or for the brand, the purpose of the construction site is not clear.

2, the website information capacity is small, static page, cannot update information independently.

3, the homepage flashy, flash pit not only affect speed and search engine unfriendly.

4, the Site column planning unreasonable, disorderly and miscellaneous structure, pure pursuit of unique personality "stimulation."

5, the website information is not many, the picture groups, big and small, colorful, just "good-looking"!

6, the site information n years do not update, is always a "face", let people look no longer want to see.

7, the website function is not clear, does not know the website for the Enterprise Leadership Service or for the sale service.

8, the website lacks the interaction, cannot the on-line communication, the message, even does not have the enterprise mailbox.

9, the website has no central idea, the product has no selling point, the customer does not see the characteristic, the website content is empty.

10, the website never to consider the promotion, know printed on the business card, is it look good?

Summary: The site should be a simple page structure, clear, easy to browse, information comprehensive, rich, highlighting the enterprise characteristics and product selling points, not too gorgeous pictures, to conform to the kind, information to more, highlighting the center, the website to be flexible, reflect the sense of service, the site is your office, usually how to receive guests, How to do online, thoughtful and meticulous.

Second, the lack of understanding of search engine marketing, resulting in insufficient attention to search engines. This problem is mainly manifested in three aspects:

1, the enterprise website design has the question, the Flash import or the homepage picture excessive text does not update, the search engine does not land.

2, corporate web site does not attach importance to the soft promotion of search engines, only know to spend money to do technology promotion.

3, the Enterprise Web site did not take the initiative to disseminate information, can not effectively promote and publish information.

First of all, the enterprise construction site has not done Baidu Google to promote customers, but also appear in the above situation of enterprises, then when the user login search engine input enterprise or product name, you should have very little opportunity to appear in the search engine, if there are several pages after the appearance. Search engine, such as Baidu it is included in the company's website is mainly through the site information updates after the intelligent crawling site information, when users search information feedback to the search results, displayed in front of the user. If the user does not know your business name, I think you have no chance to appear in front of them.

And do the Baidu Google promotion of customers, when users search business name Product name, even do not know what you are doing, what to do, can also find you, as long as you submitted the relevant keywords, a wide range of users in front of the display of your corporate web site, But you need to know that the information you display is a fixed pattern frame of technology extraction. And the real customers they need is not only the information you provide, they need to show it vividly, not dead ads in the big battle to greet them. Do you understand?

Third, do not know how to use network resources to disseminate information, attract, guide, stimulate customer demand

Now the customer focus on convenience, practical, health, safety, benefits and other aspects of the information life. Just take me as an example and tell you a marketing story. Liuyu is a beautiful girl, but a little fat, 1.68 meters, 118 kg, has always wanted to lose weight, but do not know what the best weight loss drugs, on the internet to see a lot of big companies are the colorful ads, confused, do not know which to choose good, began to turn on the Internet information, inadvertently saw an article, is a girl's weight loss diary, written in Sina blog. The content is: "Recently lose fat 20 pounds, I finally succeeded, want to thank ' So-and-so weight loss fruit ', although eat weight loss medicine on the body harmful, but in order to beautiful can only do so, and friends introduced this diet medicine or pure plant, side effects are small enough, is made of Aloe vera, I didn't feel any side effects, Instead feel the skin white and tight to it, hey, fast summer, I can wear beautiful skirts, really happy!、、、、、、 "after watching I quickly move to buy this diet pills."

When the story is finished, can we see any moral? This girl's diary in a few words to tell us what, why I quickly decided to buy this diet medicine? I still don't suspense, just tell everyone.

Through the above story we can analyze two points:

1, a girl want to lose weight, do not know what drugs to choose, want to find the most suitable for their own network, many kinds of drugs can not choose. The previous text we can understand is that many enterprises may exist in the state of the customer. So when you face such a customer, where is your killer? Do you happen to let clients meet the blog diary? Will it give you a chance? Are you ready for this opportunity for yourself?

2, blog mentions a few key points: 20 kg, eat weight loss drugs harmful, pure plants, aloe, made of white and delicate skin, a few short words, but full of temptation. It contains the selling point and sales strategy of the product.

20 kg is a product effect report description. Eat weight loss medicine harmful This is called the truth, do not go out of thin, do not exaggerate its composition. Not to deceive consumers, enterprise survival is the root, because anyone knows to eat weight loss medicine must have side effects, must be bad for the body, so he took the initiative to tell customers, first of their own identity, so that customers easy to close, do not produce hostility, put the right attitude, close the distance with customers, And then he said his first killer, pure plants, aloe vera, and then added a second: Not only did not feel the side effect but feel the skin white and white tight, this is to tell everyone this weight loss drug not only has no obvious side effects, on the contrary, because it is pure plant aloe system and the skin played a cosmetic role. These for some enterprises seems very simple, some people will feel simple, they will do a very good 、、、、、 hehe, said that this will no longer say, give everyone to leave a little space for thinking.

This small story personally think it is not simple, which contains the network marketing skills, business survival, marketing strategy, market analysis of many aspects, of course, everyone's understanding is not the same, perhaps some people will see more, maybe some people can not see anything, you say???

To introduce some of the free resources as mentioned above: blogs, podcasts, RSS, forums, nets and so on are instant interactive communication tools. In the eyes of most people, they do not understand and also eye. Alas, I really feel sorry for the problems of these enterprises. They would rather go to the intersection to spend a high price, in the eye-catching place of contour to buy a billboard, but will not use the production of simpler, more convenient maintenance, information dissemination range of a variety of "network billboard." Now in fact, a lot of free network promotion resources, it depends on how you apply the right. You can handle all of this, okay? Can you integrate with netizens? Are you familiar with the search habits of netizens? Are you sure you can communicate the most effectively?

Four, do not consider the cost-performance blind investment, silly know to put a large amount of money to the major media, paranoid enough to have a good result, anxious, do not know how to slowly establish their own reputation in the network.

1, actually look at the real market, the truth is not difficult to understand, which well-known brands in a day and two days suddenly out of the? Coca-Cola, Adidas, including China's Haier, which is not after years of accumulation has gained the influence of today? The convenience of information communication on the Internet is really not comparable to other channels , though it could be almost overnight to create sister Furong, Angel sister and many other network celebrities, but for the promotion of enterprises, we really should not exist that fantasy, China's business, including the world has agreed that a standard is based on honesty, relying on false exaggerated speculation may be a little short-term windfall, But for long-term stable development of the enterprise is undoubtedly thirst, absolutely not to take.

2, many enterprises are very concerned about the traditional media advertising, but we ignore a point, now the crowd is more concentrated in the network, newspapers, television, magazines and other groups are far inferior to the Internet. Especially the youth and the middle-aged two groups. These two groups are the most consumer-capable groups. More and more people through the Internet search engine browsing, query, comparison, reference, to familiarize themselves with a product, an enterprise, a news, an event. An enterprise's online information coverage directly affects them, the public opinion of the enterprise is good or bad to their consumption played a leading role. Because they need a good direction, but also need a good mentor. In the network does not exist the actual conductor, which is said to be an attractive dissemination of information, to drive to guide, you can understand it as a word of mouth, do good is called Word-of-mouth marketing. Follow the line of the salesman visit to promote their products to establish a corporate image is a truth.

3, Network Marketing is important, how to apply flexibility in the Internet, you need to carefully plan to operate, like in the traditional market to develop customers, follow-up customers, talk into customers. Online and under the net have played to incisively and vividly, your good your excellent all tell to your customer, form the customer chain, then completes the service, lets your customer become your disseminator, you must know the consumer's word-of-mouth is the most effective advertisement!

Said so much, do not know is not helpful to everyone, Yu is engaged in network promotion work from 03 onwards, is now their own entrepreneurial stage, from the field to cultivate others to cultivate their fertile soil, deeply understand the enterprise survival and development of the truth, Yu contains always do one thing is first for my customers to do shopping guide, Cultivate a friend's feelings and finally become a partner. I respect them, they will respect me, agree with me. You expect your customers to do the same for you, then you do it the same way first. A person is a mirror, what attitude you treat him, he will treat you with what attitude. Life is really a skill and strategy of the sales process, get others to approve, like, help, praise This is the beautiful success that you sell yourself, if you nauseam, fear, strange, hostile this is your sale own failure, because you do not understand how to win others ' trust and love, not get everyone's approval. Doing business is also the same reason, the market winners are those who carefully analyze the needs of the market, identify the opportunity and for the target customers to create beyond the competitive value of a variety of products. Let your business more humane, so that your service more intimate customers. First let us put the best products and services to the customer, sincere attention to the customer's feelings, for the customer sincerely work, then the customer will buy your products to you and say thank you!

Article original! Reprint please indicate source: Yu contains network Liuyu containing