Network Video Marketing will become a new bright spot of marketing

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Network Video Marketing is through the digital technology to the product marketing live real-time video image signal and corporate image video signal transmission to Internet. Enterprises will be a variety of video clips in various forms on the Internet, to achieve a certain promotional purposes marketing means. Network Video Marketing is the combination of "video" and "Internet", so that this kind of innovative marketing form has the advantages of both.

2006 is recognized as the first year of network video, network video after five years of development of the network market, began to embark on a stable road to development, the site, whether in the form of video exploration, or in the advertising model of the attempt, have been recognized by different levels of the market. It is understood that in the 2009 industry research, video sites in the highest number of independent users of the media only 79 million, and research company Nielsen released the latest report shows that the current data has nearly doubled to 150 million. Another series of portfolio surveys show that in 2011, online video users were close to 400 million, 2012 could reach 445 million, and 2013 could reach 483 million. In addition, mobile video users reached 113 million in 2011, 2013 is expected to double, to 282 million. Visible, the future development of network video industry is a good prospect.

Through our country's marketing environment analysis, Liu felt that the 2012 will usher in the rapid development of network video marketing, the main reason: 1, network video has its own advantages; 2, network Video Marketing is a powerful supplement to traditional TV advertising, 3, SNS social media development, accelerate the network video marketing process.

Network video has its own advantages

Video for other communication content, whether it is the depth of the audience, or content capacity, other forms of advertising can not be compared. Network video can be very vivid, with pictures, animation to impress netizens; Network Video marketing can achieve accurate delivery, improve marketing efficiency, reduce marketing costs; Network video can provide powerful interactive measures, in the process of viewing can visit the site to understand more content; Network Video marketing can also track the effect of its launch, Let enterprise users see tangible benefits.

Network Video as a powerful supplement to traditional TV advertisement

With the continuous development of the Internet, Network Video marketing will achieve greater development. First of all, because of the increasing number of netizens, the traditional TV viewing groups in relatively gradual narrowing, netizens prefer to get information through the Internet and watch the program, and secondly, the netizens belong to the consumption of strong, willing to try and share the young people constitute the main force of netizens, They are precisely the enterprise brand and product promotion of the core target crowd; third, China's SARFT for television promulgated the "Ban on entertainment orders", "Ban Guang order", limited the time to play TV commercials, so that some of the corporate advertisers can only choose TV advertising outside the way, and network video marketing will be its best alternative choice.

SNS social media development, accelerated the network video marketing process.

The development of SNS, especially the emergence of the new social media of Weibo, the spread of network video is not just a "one-to-many" form, "one-to-one", "One-to-many", "many to many" of the form of transmission so that netizens become a chain of organic components, Word-of-mouth recommendation let netizens become active and effective browsing video audience. Specifically, when users in the microblogging platform to evaluate a micro-video, but also spread the content of micro-video, so that other netizens "WYSIWYG". This "word of mouth + content" of the combination of forms, it is easy to induce other netizens active watch: Click on can understand the general content, interested can continue to see, the current page is not ideal can be directly linked to the video site, multi-level choice for users to provide a good experience. When the network video is spread more widely, then its marketing value is more obvious, also can obtain the development.

In addition, the Internet from the giants of the attitude of the video site, can also see its development prospects. Today, Youku, potatoes, Sohu video, Baidu singular art, thunder (micro-BO), Music Network (27.700,-2.00,-6.73%), cool 6 and many other sites, have targeted the video site This "sweet meat and potatoes." Another new competitor has been added: Tencent buys "Palace 2" at a high price, Sina invests 66.4 million dollars in potatoes, and NetEase also plans to invest 200 million yuan in the video field. In addition, it is reported that Phoenix will strive to build their own network news video marketing in 2012.