New means of social marketing--8 big cases of revenue from guest blogs

This article introduces 8 well-known companies such as Intel,evernote, Ogilvy and other cases to see how they are through the participation of guest blogs, to help their businesses and individuals better in shaping the brand, rapid promotion of visibility and influence. As a gradually rising social marketing means, can help enterprises and individuals to better shape the brand, rapid promotion of visibility and influence. This article lists eight well-known companies to use guest blogs for different purposes, aiming to provide readers with some new perspectives and ideas for understanding this social media tool.

written in front of the words

Guest blogs are a double-edged sword. It is effective and frequently challenged. It was born at the same time as the blog, but only in recent years began to receive attention. Is it really a smart, win-winning social media strategy? What benefits do guest authors derive from it? How do companies benefit from using it and what challenges do they face? Before the case study, let's take a look at what a guest blog is. Guest Blog (guest blogging) is to publish your blog articles for free to other blogs, so that more readers read. So, a guest post is an article that you write for other blogs that contains information about the original author, and this type of release can increase the exposure of your blog and enhance your visibility and influence.

Here are a few examples of how eight of big, familiar companies can benefit from guest blogs. #1. Intel: Build and maintain visibility

Intel finally made a wise decision to invite Ekaterina Walter to write for his blog. Ekaterina is a renowned guest blogger who contributes to many of the blogs that discuss social media, such as Mashable,the Next web,fast company,social Media Examiner. In addition, she actively responded to readers ' comments and participated in the discussions.

Why is this a wise decision?

First, Ekaterina can build a personal brand through Intel. Ekaterina, while expressing a passion for writing for Intel, does not forget to link the article to her personal blog. She became a social media celebrity, and Intel reinforced the role perfectly. Second, this collaboration has also elevated Intel's brand credibility, and its benefits are not valued.

#2. Evernote: Share your Personal success stories

In distinguishing between ' self-promotion ' and ' real case sharing ', Evernote is an excellent match. Phil Libin,evernote's CEO contributes to TechCrunch and shares the top secret firsthand experience that promotes Evernote iphone apps. The article contains some amazing data that gives many readers an eye-opening opportunity.

Evernote This trick is good or bad?

Opening and sharing your company's data and strategy in a High-profile blog may give your opponents a chance to copy your proposal. But given the loyalty of the social media and the influence of the guest post, the trick is worth it.

#3. Xbox: Using social media crisis PR

Stephen Toulouse, the policy and executive director of Xbox Live, found an excellent place-a private blog-to explain the recent spate of "operation-constrained" disturbances that were seen as unfair. The blog was written by his colleague Lary Hryb. (Note: Lary Hryb is the chief programming designer for Xbox Live, and he is known for writing a blog named Major Nielson, which gives readers a deep understanding of Microsoft's Xbox business). Stephen's blog post has generated a lot of buzz and intense discussion in the gaming community.

Xbox Where do you do well?

Use blog posts to respond to queries and talk to users. Small-crowd blogs are often the best way to communicate.

#4. Klout: Inspiring the most valuable users

Klout is a company that measures the impact index of users on social networks. Megan Berry, the marketing director of Klout, published a series of articles on Huffington Post to publish the most influential Twitter user lists, based on Klout statistics.

Where is the

Klout release?

Megan hopes to reach two goals by publishing a list in a well-known blog: 1, sharing Klout's methods of measurement and application; 2, turn the Twitter users listed into Klout's loyal customers.

#5. Autodesk: Spreading Your ideas

The Autodesk team has been working tirelessly for a new design concept-sustainable design. They set up a column called ' Autodesk substainable Blogging team ' in Fast Company and published articles on other related websites.

How can

autodesk benefit from this?

The biggest advantage of the Guest blogging is that while acquiring awareness, the brand does not need to be ad-focused in the article, as long as it focuses on the ideas, messages, and ideas that they want to convey. This will help to enhance your brand influence and make you a professional in a field.

#6. O ' Reilly Media: Broaden your audience

The most prestigious media companies don't need to pursue more exposure, right? Wrong！ O ' Reilly Media has opened an O ' Reilly ' radar-blog dedicated to emerging networking technologies. To reach more readers, O ' Reilly media contacts regularly publish articles on the most influential online publications. For example, O ' Reilly Media's government relations contact, Alxender Howard, is a guest author for blogs such as Readwriteweb,huffington post. Even the most exposed brands on the internet know that it is not wise to post messages on their own websites. Ongoing news may make your blog a big name for your message, but high exposure from these high-impact blogs cannot be ignored.

#7. Saleforce: Salesforce is one of a handful of big companies that have team members who are serious about taking guest blogging seriously. For example, the company's CEO Mark Benioff the future of cloud computing on TechCrunch, a coder who interprets Google's official blog Google Code blog on how to develop a Google based Salesforce.com Foundation Earth's application and how to display cloud data; Corporate heavyweights will also post articles on document management.

Salesforce?

Having all of the members involved in the writing of the guest blogging means creating multiple channels for the company to do this, which requires the team to join forces. Salesforce gives employees freedom so they can happily share what they are good at and enjoy doing. The result: Many of the most effective use of Salesforce services to the introduction of a tutorial, the company also with a number of blogs to establish a good relationship of cooperation.

#8. Forrester: Sharing a professional perspective

Forrester Research is a leading researcher and consultant who shares the professional perspective of the most influential blogs. For example, the company's deputy director and research director J.P Gownder to discuss brand loyalty; The chief analyst explains the new domain name registration option for ICANN (note: Internet Name and digital address assignment); Consumer Product field opinion leaders discuss the future of electronic music.

What benefits does this bring to the company?

Forrester has made good use of this form of expert blogs. Almost all of the company's leading-level experts have powerful columns on other blogs, and the articles are authoritative-everyone has contributed to boosting the image of the company.

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The above eight cases show us why guest blogs are favored by big companies and how they can be made effective through concrete operations. However, every business and individual who wants to expand their brand influence through guest blogs, when it comes to using this tool, needs to think about how to organize and manage it for their specific needs. To make a tool work for me, you must first understand why.

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This article comes from @socialbeta content contributor @dodocris leaf compilation. Editor: Fan Ryan This article link: http://www.socialbeta.cn/articles/8-brands-that-benefit-from-guest-blogging-2012.html original link: http:/ /www.socialmediaexaminer.com/8-brands-that-benefit-from-guest-blogging/(going over the wall)