New station do not forget: The focus is to accumulate a long tail rather than building the outside chain

Source: Internet
Author: User

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We usually do when the station will focus on the construction of external links, after all, external links can increase the weight of the site. But for the new station, this is not a wise choice, after all, the main task of the new station is not included and ranked, but to build their own content and long tail, because with the increase in weight of the site, only a large number of content and the right long tail keyword can bring traffic, if blindly do outside the chain and focus on the core words, Then the development of the website will go to the bottleneck. Below from two aspects and you analyze their own thoughts.

Recognize the ultimate goal of doing the outside chain

External links to do the ultimate goal is to increase the weight of the site, so as to obtain more traffic, but the flow of the carrier is content and long tail. For new websites, the core of the early stage is to expand content and dig a lot of long tail. May just start everyone will feel that the weight of the site is very low, want to have a good collection and ranking then must increase the weight of the site, so you must increase the number of external links. So began a large number of professional construction outside the chain, and in the construction of the chain of the process, because of the resources and technology constraints, do is a low quality of external links, so that the site is not too much help, but also spent a lot of time, in addition, spend so much time the ultimate goal is still to obtain more traffic, Therefore, a better way is not to spend too much time to do outside the chain, but focus on the selection of key words, especially the selection of long tail words. The bottom will be to tell you the meaning of this.

The importance of prior cumulative keyword

Site early to do outside the chain, and constantly accumulate keywords (including long tail words) is very important, is the website development to a certain time absolute supplement. The focus of the new station is not to build the chain but to do keywords (especially the long tail)? Here's a summary of the most important reasons for three points, hope that after reading can be inspired:

First, the key word is mining is a lot of work, so must allocate enough time to complete. You can imagine that any one industry, any one subdivision of the field, if you go to mining keywords, it will be able to dig a lot of words. After all, the user search is more arbitrary, the number of users is also huge. Therefore, this work is very large, it is a meaningful and challenging work.

Second, long tail keyword can bring directional traffic to the website, is our goal. Web site in the final analysis or to flow, do outside the chain is also for this purpose, no flow of other things can not talk about. and long tail keyword is a bridge, link user and website bridge. Sometimes the core keywords, although more popular, but not necessarily to form a guide. Many large web site traffic statistics can also be seen, more than 60% or more traffic are from the long tail word, so the job is more important.

Third, can be excavated space is relatively large, is the site long-term development of resources, sustainable and strong. The development of the site needs continuous flow, and if the focus on external links and core words, then even get a good ranking, then the flow is very limited, the site encountered a bottleneck. But the long tail is different, it can excavate the space to be bigger, the sustainability is comparatively long.

See here will everyone understand, for a lot of stationmaster, if the new station is anxious to do outside the chain, that on behalf of you on the long tail of the flow of understanding is not thorough, the core key words too rely on. In fact, the long tail is the king of the site, with the development of the site, more and more users know the existence of the site, then our own site has become a brand, then, the core words and external links to do a more comfortable, whether from resources or contacts. Feeds: l-carnitine is useful http://www.leftcarnitine.com, reprint please retain the copyright, thank you!

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