No longer stick to the rut. A new way of network marketing of travel agency

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A year or two ago at the beginning of contact, SEO this concept of the time, I also interested in, learn this learning that, start to dry up, because we use their own travel agency website platform, technology in their own hands, so how to try on how to try, a few months of efforts, we want to do a few keywords, Baidu and Google have been ranked in the top 3, the results are good, a one-time joy unceasingly.

In the recent and Chenzhou good Cheng Luo June Luo general cooperation to engage in 11 national day self-driving activities planning and network promotion, in the actual operation of the problems encountered without let me reflect.

Lao Luo's website, www.0735u.com's several key words "Chenzhou tourism", "Chenzhou Travel Service," Chenzhou Tourism Network "," Chenzhou hotel "and so on, in search engines have a good ranking, the basic is the natural ranking in the top three, but every day from the search engine traffic is too much, visitors click in, Bounce rate is also very high, most of the browsing page 3 to 5 pages, the response on the real order, there is less.

You said this site rankings even up, there is no order, does it make sense? Realistically speaking, there is no point, the light has improved its technical level, not how much money.

1, travel agency website can play what role to be realistic!

Chenzhou is a source market, on the website to do line team promotion, can play the propaganda function to the Chenzhou people, the old Luo's market operation technique, does not depend on the market, from this level, the retail and the traditional propaganda advertisement way, to the old Luo's business help comes more directly with the reality, The site is at best a corporate brand and promotional tool.

2, travel Agency Network Marketing aiming at the focus can be outside the city's source market!

Set up a website, we most want to get the additional market share, from the product aspect, outside the city guests, has been the main source of orders from the hotel reservation. In addition to the team, the city most of the travel agencies on the site of the product homogeneity of the competition is very fierce, the site of this sales tool, no matter how good-looking, it is still difficult to produce beyond the competitiveness of others.

Aiming at self-driving, self-driving tour of this product, its main source, but it is outside the city guests. From here, we see a new market, a new source of income. At the same time, the market is the traditional means of publicity has no way to contact (always can not run Guangdong or Changsha to play advertising it), at this time, the role of the site is highlighted, the use of Network Marketing This tool, we can contact the outside of this broader market.

3, find the right breakthrough, do not stick to the rut!

Shop or independent site, most of the travel agency site, are "lines, hotels, air tickets, company Travel" and several major modules, perhaps we have identified themselves from the heart of a travel agency site, so, as if not these things are not like a sample.

Although we have not been able to jump out of this curse, but to study some of the air tickets "easy to travel network", make the Ticket "mother", do price comparison "where", you will find that these websites attract guests, and attract guests from the country, the key point is that they find their own positioning and characteristics.

Guests will label these sites, this site to book a cheap ticket, that site booking tickets are very favorable, but a travel agent to enter the site, directly only one impression of "this is a travel agency."

Then we this travel agency, with other city's other travel agency, in the guest's eye, all is no difference, has the difference only is the price, therefore the guest is only in our website and other website to carry on the team price comparison, perhaps which home is cheap to look for which home. In other words, our website is no way to leave a "tag" or "collection" in the guest's heart. Of course, the starting point of our discussion is for small and medium travel agencies, the spring and autumn, youth Brigade and other big clubs, not in my discussion of this article.

We need to find a breakthrough in order to get the guest to come back to me next time.

4, Vitalize, for themselves labeled "label"!

Although, our website still contains "lines, hotels, air tickets, company Travel" and a series of functions, but the breakthrough is currently selected in the self-driving tour. We hope that through the network marketing, so that foreign guests leave such an impression "to Chenzhou self-driving tour, this site provides a good product."

In doing a good driving tour this breakthrough at the same time, the hotel booking, ticket sales, and so on a series of related products will play a certain role in promoting each other.

5, spend 200% of the energy to do product planning, to do product packaging!

Our competitors will be foreign travel agencies, travel clubs and so on.

So, in order to allow themselves to break out of the local, we must do a good product planning and product packaging, operators do the advantage of driving a trip is that we have foreign competitors do not have the local market resources.

Product planning than they are attractive!

Product price than they have an advantage!

Reception and service I have in the local have they do not have all kinds of convenient conditions!

6, kill the source to find customers!

After a series of preparations, we arranged two young boys, to all the regional portals in Guangdong Forum, Tourism Forum, real estate community forum, car Friends Forum, to do soft text promotion.

Meanwhile, on the Pat shop

http://259362173.paipai.com/

At the same shop

http://www.17u.com/wd/435

Taobao shop, have done the corresponding product links, increase coverage

These attempts have just begun, and the effect is inconclusive.

7. Our Harvest

In the search engine rankings, "Chenzhou self-driving tour" This keyword, from August 26, 2009

Http://www.0735u.com/vacation.shtml

The channel on the line, the current September 4, 2009 has naturally ranked first.

Through this planning, enrich our product line, a more than 365 days without off-season season of the points of long-term products,

Network Marketing Promotion, September 2 began to do promotion, only from a certain we posted a forum today brings nearly 50 IP traffic.

To sum up:

Writing this article is not to show off anything, but we want to find a viable way to the travel Agency Network marketing methods, regardless of success or failure, at least do it attentively, learned a lot of things.

The development of the same process and other tourism trading platform has brought great confidence to the e-commerce market of China's tourism industry, and has also done the most successful market cultivation work, and sincerely thank these pioneers and guide people.

In the face of the wave of tourism network informatization, there has been a large number of homogeneous travel agency website competition white-hot phenomenon.

There's never been a savior in the world. At the same time is also absolutely smart group of people, in this network era, the ultimate survival, live well, I believe it should be those who can work hard to practice, the market tightly grasp in their hands of the industry elite, rather than relying on the help of others, Eat some leftover rice soup.

SEO or shop optimization, I think the key to success is not what others can do for us, but what we really learned? And what is really under their control.

I am Egoo.net's Li, QQ is 4491932, welcome everyone to add me, mutual exchange, also hope to have further cooperation, together to find a suitable for your tourism network marketing program.