When the author does not have a two-time equation, Guangliang and product crown composition of "No printing good products" began to become popular. Baidu Encyclopedia said, they accidentally saw the street there is this brand, there is just the words in their names, so called. But the fans of the iron-free goods are dismissive.
You call you "Yun Tong", and suddenly one day a contraceptive pill called "progesterone" breaks your quiet life. This mood, I can understand.
In fact, in 1996, when this combination of "palm" was established, Japan was a workshop-type company with no printing products. 2004, the combination of no printing good products dissolved the fifth year, no printing good products in Taiwan opened the first shop.
So it's very likely that the name was hit by a gun.
No printing good products and KFC, is China's harmonious society to save them.
KFC in the world less than 10,000 stores, the United States 5,000, China 5,000, please feel free to guess how much more than 10,000 more. No printing products in the world has more than 600 stores, 400 Japan, China 100, Taiwan 30.
So, when the owner of the Muji came to China, said to the Chinese journalist, in fact, we are a small company, the Chinese face reverence to say, you look at others, more modest.
If you are a pancake, your pancakes can only be in the GAO Jia Zhuang, Zhao Zhuang sell, into the Vest River are laborious, you still have the nerve to call their own large enterprises?
We're not clothing stores.
Today, no printing goods in the mainland every dollar income, five cents from clothing, can do clothes is not their specialty.
15 years ago, they decided to enter the clothing field. Before that, they sold snacks, sold furniture, sold bicycles and even sold cars, so they positioned themselves as "grocery stores."
9 years ago to enter China's no printing products have been thinking, I did not do anything wrong, how the Chinese people have been to me as a clothing store.
Virgo can understand the brand
It is said that Virgo has a habit of buying things when they buy them home, carefully opening the package and cutting off the trademark with scissors.
In the absence of printing good products, Virgo will kill very miserably, no printing products without trademarks.
That was in the last century 70 's, the Japanese began to pursue brand name, France that LV is because all over the logo successfully printed on the Japanese brand, from the body. Ten years later, Japan's economy is dying. They can't afford it. and embarrassed to buy the second-line brand, so no printing products this kind of no trademarks emerged.
Export
A lot of things are made in China, and they will ship the goods out of China and go around Japan-at least once a customs-and back to China.
After returning from Japan, the product tag, the price is written in yen, for example, 160 yen, meaning that this thing in Japan 160 yen. How much does China sell? Directly minus a 0 to 16 yuan. According to the current exchange rate, 160 yen is less than 10 yuan. Therefore, Muji is 60% more expensive in China than in Japan. And the rate is changing with the exchange rate.
is no printing good goods expensive?
The gross profit margin of Muji is about 46%. That is, a piece of goods without printing 100 pieces, the average cost of about 54 yuan. Of course, this includes research and development costs.
What can be compared is that Mattel's gross profit margin is 45%, that is to say, the small brands such as the United States are not a model of quick turnover, they earn very little.