O2O mode of tourism industry and social marketing means

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In recent years, with the rapid development of the tourism industry, tourism industry has become the most popular in a traditional industry, many people will choose in the free leisure and vacation time to major cities scenic tourism, whether it is spring, summer, autumn or winter, some of the city's scenic spots are able to travel. As far as I know, Guizhou Province is a relatively large tourist city, four seasons are able to travel. Of course, Guizhou Province is also the tourism industry, one of the "Big Country", the other tourist provinces, Guizhou province, tourism is relatively advanced, and its marketing approach is also very powerful.

Tourism industry is the first time through the traditional way of marketing, can also be said to be completely through the offline way to marketing, and then with the rapid development of the Internet, the tourism industry began to be online marketing, that is, the current tourism site, if you go to the time of the registration, Will find that the line of travel agencies will have a website, and the content of the site and the content of the store under the line is actually the same, such as some of the city's scenic spots, the introduction of attractions, tourism introduction and attention to the use of the book and so on. Look at the site, in fact, the content of the site is under the line of the content moved past, travel agencies can find information in the store, the site can also find the same.

Therefore, from the current situation can be seen, the tourism industry can be perfect through the O2O mode of integration. However, want to do this piece, must make the tourism industry O2O model clear. In fact, we A5 Webmaster Network in the tourism industry to do SEO diagnosis and SEO consultants, found that many travel companies did not do O2O model, and then we also suggested that the tourism industry to do this piece, and finally got a good marketing effect. The following author for the tourism industry O2O model and tourism industry O2O Social marketing, there is hope can help travel companies.

The O2O mode of tourism industry

①: Ticket + hotel Mode

First, the Ticket + hotel mode. Air Tickets + Hotel mode is currently the main form of tourism, some large tourism sites are also starting to do this model, such as Ctrip, art dragon, etc. are relying on this model to success. However, the Ticket + hotel model only solves the user's most basic transportation and lodging problems. At present, with the in-depth information and the deepening of tourism needs, as well as the depth of the hotel information system, air tickets + hotel model to become the light of the electronic business, began to impact the relatively medium-sized Ctrip mode, such as Where to go, the cattle and other sites.

Of course, in tourism, some tourists in the tourist destinations to eat, live, travel, travel, shopping, entertainment, all aspects of the need for online booking or trading, this is a relatively large system engineering. In the past few years, the O2O tourism companies in this area are mainly focused on the specific link of Attraction tickets booking.

②: Focus on the O2O mode of ticketing in scenic spots

Secondly, it is focused on the O2O mode of the attraction ticket. From the current point of view, similar to the mother of the donkey, with the city network, the boss of such travel companies, are basically in the online sales to the spot electronic tickets, which is equivalent to each site has opened a channel to achieve a reservation or transaction.

Although this model is a good model, but after the model test found that the problem is that the pattern of cooperation with the site number of sites increased a lot, while the ticket volume also increased dramatically, some scenic spots have to deal with many channels, ticket sales speed is very slow. Therefore, some scenic spots would like to find a package of solutions.

Social marketing means of O2O in tourism industry

Tourism industry O2O of social marketing means mainly for scenic spots, can actually see a lot of scenic spots every year to invest a lot of manpower and material resources to promote scenic spots, but the final effect is not very good, may be due to the intensity of the promotion is not enough, in or promotion means there are problems and so on.

The author believes that it is better to do marketing than to do the promotion, travel companies can completely through the O2O model to do marketing. The author has given four kinds of marketing means, but these four kinds of marketing means only can carry on on the basis of the O2O electronic voucher acceptance environment, so they are also at present in the tourism industry more advanced marketing tool, below we take a look:

Virus Marketing

First, it's viral marketing. Tourist companies can mark prominently in the scenic spot: uplink SMS or scan two-dimensional code can get scenic tickets vouchers electronic coupons, tourists uplink SMS get vouchers to their friends or relatives, so you can play viral transmission, because as long as the voucher can enter the scenic area, so visitors will prefer. It's a way to bring more visitors by themselves.

Ii. Binding Marketing

Second, is the binding marketing. Can be based on their own visibility, attractions can also bind other attractions or shopping points to integrate resources, such as the purchase of certain scenic tickets to send high-quality tea vouchers electronic coupons. Generally speaking, whether it is a weak scenic spot or a strong scenic spot, are very likely to be interested in this, and the disadvantaged scenic areas hope to bind the region's strong scenic spots, and strong scenic often have their own investment in the mess.

For example, the author went to Shanghai before the Oriental Pearl, see in the inside is the ticket is good to sell, but its investment of the Oriental Theater on the loss of serious, if the appropriate way through the Oriental Pearl ticket to sell the theater tickets, Oriental Pearl will be interested, this even with tourism related to other industries will be interested.

Third, Precision Marketing

Then, it's precision marketing. Usually, the electronic ticket can make the scenic area have the opportunity to know to visit the visitor's mobile phone number even more contact way, this makes the scenic spot can be accurate to the old customers to launch new marketing, can also be based on the old customer database to analyze the tourist's affiliation or other relevant information, thus allocating a good future marketing focus and marketing budget.

Iv. Transactional Marketing

Finally, it is transactional marketing. At present, the tourist attractions in the publicity and promotion is only to let the public know, the advertisement was touched by the advertising is not actually able to book tickets in the promotional film, and O2O new business model to make scenic tickets after the digitization, attractions can be advertised at the same time to achieve tourist reservations. For example, "Welcome to So-and-so mountain, send English aaaa to 1233456 will be able to get a certain mountain tickets voucher." However, the initiators of such activities are generally the marketing department or the marketing department of the attractions.

The above is the tourism industry introduced by the author of the 020 mode and social marketing means. At present, the tourism industry has been completely through the O2O model to do marketing, of course, there are many travel companies in doing this, the effect is very good, and some effect is very poor, but with the continuous development of O2O, the future O2O mode will be all over the traditional enterprises.

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