Obama's election is a triumph of internet marketing and web2.0

Source: Internet
Author: User
Keywords Obama Victory web marketing Internet

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Obama's victory is not surprising, he created history, the 47-Year-old, as the first black president in American history, he created history.

Before talking about Obama, look at what they've been saying,

President Bush has vowed to wean himself off e-mails because he fears information leaks and sees how the world's most entitled person is so excluded from e-mail and information technology simply because of concerns about information leaks. In the words of the Chinese, this is a typical unworthy.

At the 9374.html "> World Economic Forum" held in February 2007, Bill Gates declared: "Subversion" in the Internet 5 years, ringing, the United States presidential election, the incredible power of the internet has emerged, it is relying on the power of the internet, the black man to the United States President of the throne, Break through the skin color and racial prejudice, a significant step in the history.

2006, Google Eric: The Internet will determine the outcome of the U.S. election, and now the results, has once again confirmed Eric's words.

Political observers have said that internet marketing plays a decisive role in the battle between Barack Obama and Hillary Clinton's party candidates and the victory of the McCain bipartisan candidate. What makes Obama this black horse, No-man, all the way to victory, and ultimately win. How did Obama, from obscurity to human knowledge, pass on to the American people his wise, courageous, and devoted image? How to make Obama, an unknown brand, a popular brand of young Americans, what makes so many American women crazy for Obama.

Obama is very smart, he knows, winning the 2008 election, the power of the network must not borrow, so, early he has extended a group of Internet marketing experts, including Chris Houss is one of the best, His other identity is one of the founders of Facebook, the world's largest SNS website. With such a powerful network marketing team of advisers, Obama's entire plan revolves around the internet, how does he do it?

One: Fundraising 2.0, relying on a strong base of netizens small donations to obtain a large number of political contributions

The traditional party politics of the United States is mainly dependent on donations from the consortium and the chaebol, as well as contributions from people above the middle class, but Obama knows that during President Bush's 8-year tenure, the American people are tired of the Republican Party and need a fresh face and new blood to transform American society. Innovation reform will be the main term in the election process. If you go through the traditional fundraising style as before, certainly not, so simply Obama will come to a new fund-raising way, in the form of online small payment fund-raising, in the history of the United States this is a great innovation, in the U.S. network media developed today, in Hughes led by the planning team, Obama has a shot, Not only did they get enough campaign money, but this fresh way has also been spread by popular praise.

Second: Leveraging the network to strengthen the Obama personal brand, to create a whirlwind of brand, charm swept across the United States

"I can't wait for the 2008 election, baby, you're the best candidate!" You've taken border security measures to break the boundaries between you and me. Universal health insurance, well, it makes me feel warm ...

This is the lyric of the video website on YouTube, "I'm fascinated by Obama." In the video, Eting writhing, a bikini-clad singer, poses his admiration for Obama without any disguise, posing a sexy and hot pose next to Obama's photo. According to statistics, this video has been clicked on YouTube more than 9 million times, and has been reprinted by countless websites and traditional media.

One indisputable fact is that the Internet has become an important means of influencing public opinion in the US election, and that the channels of communication, such as blogs, MySpace communities and YouTube videos, which did not exist a few years ago, have shown great influence, dwarfed by the televised debates that Kennedy and Nixon prided themselves on.

This paper feeds from management training www.taoke.com

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