Offering Internet marketing solutions is the way to the future of SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now in the Seoer circle has such a phenomenon: beginners are often eager to take orders to do site optimization business, and many veteran has been through the SEO technology to do their own product station, the market can provide SEO services are the majority of individuals or a very small team. The author believes that the main reason for this phenomenon is that the current SEO provider's line of business is too single, and as competitors continue to pour in, the value-added of the industry is also decreasing, and the solution to this problem is to provide a complete set of internet marketing solutions.

One: The characteristics and limitations of traditional SEO

First of all, traditional SEO generally only provide a single keyword ranking service, as long as the keyword ranking to do it is considered to complete the task. In the early days of Internet development, this is no problem, because at that time the netizen is not mature, search for the use of the keyword is relatively small. But with the continuous development of the Internet, according to the survey showed netizens use long tail keyword ratio is more and more high, we are more and more understand the precise key words to search for their desired results. At this time if the business understanding of the customer is not deep enough to determine the more accurate keywords, then even if the keyword ranking up, conversion rate is very likely to be particularly low, can not achieve the desired effect.

Second, SEO is only one aspect of Internet marketing, not all. Although search engines may occupy more than 80% of the Internet traffic, it does not mean they are all. The first thing we have to see is, like Weibo, SNS such new media in the rapid development, at the same time as one of the entrance, they also gradually become a search engine to calculate the weight of the time to consider one of the factors; second, in some specific industries, perhaps because of the characteristics of its target customers, search engines are not the main source of traffic.

Finally, the traditional SEO service technology threshold is low, can be duplicated high, resulting in a very serious loss of talent. When the technical staff mastered the core promotion means, found themselves out of the job may be higher than the income, it is easy to resign and then go out on their own.

Second: The provision of internet marketing solutions are SEO future way out

In order to solve the above problems, the author believes that the provision of a full range of internet marketing solutions is the inevitable way to do SEO. In the traditional single line of keyword ranking service based on the gradual derivation to build a richer service system:

1: Internet advertising planning and delivery services

2: To provide micro-blog, SNS and other new media marketing services

3: The provision of soft paper planning and delivery services

4: To provide corporate Internet brand planning and establishment, maintenance services

5: Other Services

It can be foreseen that once the company can provide such high-quality, comprehensive solutions, the speed of its development will be more and more quickly, the final SEO industry will end the current single struggle of the embarrassing situation, the emergence of a truly competitive, respectable enterprises.

This article by Guangzhou seo:http://www.gzseo88.com original.