Olapic: Image Marketing Platform

Website Name: olapic (http://www.olapic.com/)

Release time: 2010.11.25

Product Type: Image Marketing Platform

Financing: Just received 1 million U.S. dollars in financing, a total of 1.58 million U.S. dollars investment.

For many electric companies, social media investment returns are unknown, but New York's start-up Olapic is starting to change that. The company allows brands to collect images from users of services such as Facebook, Instagram, Twitter, and display them on their website. Olapic currently offers analysis kits to retailers and brand makers to understand the role of the content and its impact on conversion rates.

Olapic has received 1 million dollars in seed financing this summer, with a positive cash flow now.

Olapic already has 100 business partners, of which more than 40 are electrical goods, including Lululemon, BaubleBar, Nasty Gal, Coach, New Balance, Teva, Guess, Reef, Steve Madden and Threadless. In the younger, more fashionable electric dealer website, displays the Instagram atlas the promotion effect to be better.

Retailers are using Olapic's services, competitions and other activities to attract customers, such as letting fans label themselves with photos of branded clothes, shoes or other accessories, or just sharing photos of their favorite products. In an event (#TheSweatLife) Luluemon last autumn, up to 26,000 consumers responded by posting pictures on Instagram with the right labels.

Olapic provides back-end technology management images submitted by consumers for the company to review before the online site. The technology provided by Olapic also supports the rapid sorting and screening of pictures to pick out the winners of the competition. Today, it is helping retailers better understand the data about those pictures.

With a new analytics kit, retailers can track which images are clicked, how many hits they have, which products are more popular, what consumers are interested in, and what the conversion rate is.

During the Olapic test, customers who displayed user-generated images on their own sites had a 5% to 7% increase in conversion rates; the most popular picture hits between 15% and 20%, most of which (82%) come from Instagram.

In addition, Olapic found that the conversion rate of shoppers interacting with live photos on the site was one to twice times higher than that of average shoppers. One reason for this increase, according to Jose de Cabo, Olapic co-founder Hose De Capo, is that people are finally able to see clothes worn by ordinary people rather than models that are usually displayed on the shopping web site, and that people who browse the pictures may be doing more searching for products, This means that the purchase intention is more obvious.

In addition, there is a shift in the trend of electricity merchants and shopping trends. Brands and retailers want to interact more directly with the audience, which in turn wants the company to interact and respond positively. Young users, who grew up in smartphones and social media, are now turning to images to communicate, rather than static images that previously contained only text.

This trend can also be seen on the larger stage. It has prompted Facebook to buy a rapidly growing picture-sharing app, quickly producing a clone product with a Snapchat of Instagram images and sharing applications, which has led to the rapid rise of Pinterest, prompting Twitter to continue Videos such as richer Media to supplement its 140-word tweets and acquire short video sharing service Vine. The trend has also recently prompted Yahoo to buy Tumblr, an image-oriented lightweight blog.

For the younger generation, they don't want brand marketers to promote them, but they want them to provide an interactive platform. Olapic provides buttons to allow users to request the removal of their pictures, but the company says the brand has publicly shared more than 100,000 images, and only one of them has asked for a picture withdrawn.

Fans are usually excited when the picture is released, De Capo explains. "Our partners reveal that they have received a lot of comments and emails about how consumers are becoming a part of the brand." "(Lebang)