On "Event marketing" of network marketing

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Since the beginning of China's internet industry, internet marketing has arisen, and network marketing is the most common and most practical "event marketing". When it comes to "event marketing," Most people probably know, is to use the recent most popular people to attract more people to see their ads, just like these days the hottest "the sinking of the Japanese archipelago" "Palace was stopped" and so on, can be used as a material for our event marketing. Next, I'll talk about "event marketing":

The characteristics of event marketing

1, targeted: event marketing should have the most important feature is targeted. In a sense, event marketing captures business opportunities on top of each time period and then uses this to generate new ideas and create events that are entirely relevant to the event. In addition, there is another way, is the creation of events, targeted marketing.

2, initiative: Whether it is creative marketing, or the use of things marketing, event marketing initiative is always owned by marketers, so marketers have full initiative. So in doing event marketing must be proactive, be good at discovering events, do not wait until the events have been out for a long time, you do marketing.

3, Confidentiality: In the event marketing, the initiative determines the confidentiality of events, before we do marketing all data are confidential, but also high confidentiality. This is why the major search engines are interested in the reason (original first).

4, the risk of uncontrollable: by force is the core of the event marketing, then event marketing there is the possibility of being borrowed by others, there are some impossible to predict the risks, the greater the marketing, the greater the risk.

5, amiable: Every day the hottest event can not be a lot of things, and the process of marketing borrowing, the first is to borrow someone else happened, then this thing will inherit a part of the original event of the amiable nature.

6, Fun: Every day a lot of events occur, but it is not possible to become a hot spot for everything. And now the freedom of speech let the events show the trend of opinion, from the general point of view, the event has a certain degree of objectivity and interest, it can be as the material of our event marketing.

7, temporary weight: from the search engine point of view, the search engine will give us the news element of event marketing quite high temporary weight.

8, can guide: the temporary weight of the event marketing has a great ability to guide the network Marketing, in the use of the search engine to give us the temporary weight, such as the appropriate treatment under, it can make it in a short time with a very large weight guidance function.

The common means of event marketing

Event marketing is favored by the majority of marketers, it is because he is relatively simple, available means and diverse. With the general operating mode has "news means, eight lace, celebrity application means, public opinion means, interesting means."

Event marketing should pay attention to which aspects

1, the news should be cautious: news events are limited by the state regulations, in operation we must be very cautious, to the state of the provisions of the law, if not the best news Professional unit or do not use this method.

2, whether infringement: event marketing may also involve some copyright, reputation, image and other issues, so I should take into account the details of the operation. Think more about it, from many interests.

3, pay attention to the text prison: We do event marketing time also pay attention to our wording, from the search engine point of view, must avoid some sensitive words, can not be suspected of state regulations.

4, recommended means: The General People's psychology are more like interesting things, so in the event marketing process, fun will increase the color of the event, but also pay attention to protect themselves, not by the opponent to force the force.

The adherence principle of event marketing

1, adhere to the facts: because of the business has unpredictable risks, so, in our time to do physical marketing adhere to the fact that we must adhere to the principle of not virtual momentum. From the facts of their own grasp, should not be too pompous, to be responsible for the possible consequences of the event. Because it is unpredictable, exaggeration increases the burden on all sides.

2, adhere to win: event marketing of the ability to play the force of course good, but can not be based on slander, we should respect the original events, do not step on the shoulders of others to improve themselves.

3, adhere to social harmony: event marketing may be developed to the interest of expansion, will have a certain social impact, so we have to control their own events, adhere to do not disturb social harmony, remember not to "benefit smoked heart."

In the event marketing and strategy, we should carefully consider, adhere to good principles and general direction, do not opportunistic, not to do the illegal things.

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