on how to complement each other with network marketing and offline marketing

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In fact, now the reason for the network marketing and offline marketing split apart, the main is the network marketing or at the beginning of the stage, the future network marketing will certainly become a branch of marketing, because with the development of the Internet, Network Marketing has become more and more important, and often also plays a major role, Of course, for most enterprises, the network marketing and offline marketing integrated operation, can achieve the effect of complementary advantages, then how can we complement each other?

We can through a case first to analyze how to achieve network marketing and offline marketing complementary advantages

The author of the enterprise is to do rubber and plastic products, the past few years have been through the traditional media publicity, but now through the offline media publicity is more and more expensive, and the effect is getting worse, so the marketing department according to the current Internet E-commerce rapid development, think of integrated network marketing and offline marketing advantages, To launch an activity theme, that is, million levy ads soft text activities, for the company to recruit brand soft story, and by setting one or two, third prize of the way, if the winning bidder will be able to obtain million dollars of bonuses! The concrete approach is this!

One: First of all, to establish an independent web page on the Web page, and then set up an independent traffic statistics code and user registration function, so you can know the effect of advertising, but also to collect user information!

Second: In the newspaper media and television media on the release of small ads, content is also "million prize essay, everyone has the opportunity to win, details, please login XXX web address." Such small advertising costs will be relatively low, you can appropriately increase the frequency of playback, mainly to guide users to the site to browse the details of the content!

Third: On the network also want to carry out publicity, because this kind of activity of advertising is very easy to publicize, such as release to Q Group, forum, can also be published by the Mission and so on!

It is through the above network marketing and offline marketing methods, to their own enterprises to bring a relatively many benefits, specifically has the following three!

One: Because of the number of people involved, whether or not to become the company's potential customers, but through the participation of everyone, can let everyone more to understand the company, after all, write is the article, if the company does not understand the nature is not well written, nature can be on the enterprise's products and features have more awareness!

Two: directly to the site to bring traffic and sales, from the summary of the activities of the sales and potential opportunities to see a lot more than the previous offline through the interests of the media!

Third: Effectively enhance the advertising input-output ratio, offline media ads often let you do not know where the money wasted, and if through the offline media and network marketing to cooperate with each other in the way, you can let you know where is wasted advertising costs, then this aspect of the investment will be less, nature will be able to enhance the advertising input-output ratio!

Through this case, we know that in order to network marketing and offline marketing to produce chemical reactions, the most important thing is the network marketing and offline marketing information positioning to be consistent! Because the essence of marketing is the potential customers in the minds of the industry to occupy a powerful information retrieval position, that is, branding operations, So when the user or the customer, regardless of the information they see on the web, or online see the information is consistent, so as to strengthen the user or Customer brand awareness, as long as the enterprise in a specific field for a long time to pass to the user a consistent, strong external image, it is very easy to produce the effect of the brand!

In a word, as a network marketing personnel, to have the overall thinking of marketing, can not simply network marketing and offline marketing fragmented, but will network marketing and offline marketing to integrate, so as to obtain complementary advantages, natural can play a multiplier effect of marketing! This article source: www.hua2008.com Newest TV Series Net original, A5 starts, reprint please specify, thanks!